TTNEWS
  • entertainment
  • Sport
  • Finance
  • tec
  • Travel
  • military
  • Parenting
  • fashion
  • game
  • history
  1. home
  2. ent

"Double 11" released: Pay a friend, and the Oriental selection fell out of the top ten of Douyin, Cai Lei lived in nearly 400 million

2024-11-11 23:42:52

Blue Whale News November 11 (Reporter Tang Shiyun) The longest double eleven in history is close to the end.Major anchors are still in the final battle, but their rankings and trends are basically clear.Some people were absent from Double Eleven for some reason, and some people "rolled" the scale of the red envelope in the live broadcast room to 100 million.

Put a friend, the Oriental selection has not entered the top ten, Cai Leis live broadcast room sold nearly 400 million

Third-party data shows that as of this afternoon, The top five of the Douyin Double Eleven Promotion List (October 18th-November 10th) this year are Xinjiang Hetian Yu Lao Zheng Zheng ZhengWalk with Hui, Guangdong couple, Jia Nailiang, and Xiaobei jewelry.The first four of them exceeded 700 million yuan, forming a leading advantage of faults .The Double Eleven Promotion has not been fully ended, and the 10th place in the list is fierce. For example, the current sales of Liu Yuanyuan, Mr. Dong, Qier, etc. are around 300 million yuan, which is closer.

According to the current cumulative sales, Pay a friend and select the top ten in the top ten of the Oriental selection .However, they also have other sales channels other than Douyin, and they all have multiple matrix accounts.

Compared with the Double Eleven promotion last year, the same list of "break in" with Hui Hui, which was established in January this year.Third -party data shows that during the promotion period with Hui, a total of over 780 million sales (data as of November 10) were temporarily ranked second.However, the reporter responded to the reporter with Hui that they did not specially participate in the platforms double eleven activities, and there was nothing much changed on the cargo tray .According to the schedule plan form, Dong Yuhui himself did not participate in the live broadcast of the Double Eleven on the day of Double Eleven.

On July 25 this year, Dong Yuhui and his accompanying with Hui officially selected single flying from the East.By early November, walking with Hui has been operating independently for 100 days. In these 100 days, the account with Hui Hui has increased by nearly 3 million, and the number of viewers of the live broadcast room exceeds 1.2 billion, and the total sales of live broadcasts exceed 2.5 billion yuan (Note: This data does not contain texts.Travel products and window).Different from the Old Dongjias East, the selection of self -employment is strongly put into self -operated products. All those who bring goods with Hui are all third -party external chain products. It is mainly food, beverages, fresh, special products, etc. The unit price is only 56.65 yuan.

The Guangdong couples who have ranked in the top three in the double eleven cargo list for two consecutive years, are the signature anchors under the head MCN Wuyou Media.The Guangdong couples are mainly based on beauty skin care, and they have more than 71.90 million fans in Douyin.At the beginning of this years Double Eleven event, the Guangdong couples had promoted the discount of "800 million subsidies, 100 million cash red envelopes".

It is worth noting that The first ten of the aforementioned list of the goods list are all jewelry live rooms .Among them, the record of "Cai Lei Break the Bingbing Station" this years Double Eleven is quite eye -catching. This is also the first time that the account ranks among the top ten on the list.Third -party data shows that nearly 90 % of the jewelry game categories in the live -broadcast rooms, and the cumulative sales of nearly 400 million yuan during the Double Eleven period.Among them, one of the best sales products is jade bracelets with a price of 14-15,000, and a total of 1,000-25 million was sold during the promotion period.

In September 2022, the former vice president of JD Group, Cai Lei, who confirmed the diagnosis of Xilu, opened the live show on the live broadcast of the live broadcast on Douyin.At the beginning of Cai Lei, the goods were mainly based on daily necessities. He hoped to bring some good commodity services to consumers. At the same time, he could also earn some money to continue to support the cause of overcoming frozen disease.Affected by physical conditions, Cai Lei himself has never appeared in the live room for a long time.

Xiaomi official flagship store is the only store broadcast in the top 15 of the list .On the evening of October 29, Xiaomi held a new product launch conference.That night, Douyin Xiaomi ’s official flagship store live sales exceeded 100 million, which was over 20 times compared to the previous day.Among them, the new mobile phone Xiaomi 15 and Xiaomi 15Pro sold 50-75 million yuan and 250 million yuan, respectively.

The anchor rummags over succession, quality live broadcast or new trend of the industry

This yearOne of the changes may be the absence of some super -headed anchors, such as the crazy Xiao Yang brother who flipped through the incidents of Mercy Moon Cake.

Since this year, the head anchors such as Luo Wangyu, Crazy Xiao Yang, and Sister Northeast Yuri have rushed over due to the controversy of cargo products, and some of them tried to make a comeback.On the evening of October 14th, Luo Wangyu, a "Douyin Beauty Brother", started the first live broadcast after the resurrection.According to Times Finance and Economics, inside people believe that: " Platform also hopes that Luo Wangyu will come back. This years business is difficult to do, the head anchor is frequently flip, and the platform must also grab the traffic of Double 11 If you come back or fill a certain gap for the platform, he can also obtain the platforms better support mechanism from the weakness of the platform.

But third-party data shows that Luo Wangyu Double Elevens cumulative total sales during the promotion period of about 25 million yuan, which is significantly declining from the same period last year. If the anchor wants to come back, it may still face a greater crisis of trust.

The "new" face in the front of the Douyin Double Eleven list may be Muson.Moson is an entertainment anchor with a fast -moving home. He currently has more than 26 million fans in Douyin.Its live broadcast is mainly based on the talent performances of people and horses, which is equivalent to moving the offline stage to the live broadcast room.During the Double Eleven Promotion, Musen sold 393 million, averaging more than 18 million viewers per game.

Mu Sens popularity logic is similar to Sister Coco and K in Macau, and the emotional value can still attract the audience.

There are also something that has not changed.Compared with the achievements of the Double Eleven and the recent major promotion last year, it is not difficult to find that the categories of goods in the front live rooms are mostly jewelry and beauty.Xinjiang Hetian Yu Lao Zheng Zheng, Xiaobei Jewelry, Cloud Jewelry, etc. are the head players on the track. However, the sales of hundreds of millions of sales may not be fully accountable-according to China News Weekly, the average jewelry return rate is 80%-90%.

In terms of beauty, the live broadcast rooms such as Guangdong couples, Jia Nailiang, Liu Yuanyuan and other live broadcast rooms have been in the first echelon for a long time.However, compared to last years Double Eleven Promotion, their sales during Double Eleven this year have declined to varying degrees.

The reason may be from many aspects.On the one hand, the influence of the super -head anchor is weakening.Industry analysts told the Blue Whale journalist that in the context of consumers increasing nature, the influence of channels and anchors themselves collapsed in index.Correspondingly, the enthusiasm for the merchant to pay for the head anchor is also fading.

At the same time, the live broadcast platform is increasing the support for merchants self -a broadcasting, and the anchor of mid -waist anchors and long -tail anchors.Some people in the industry analyzed the Blue Whale reporter that Many domestic products have completed the transformation from the broadcast to the self -a broadcast, and the proportion of self -a broadcasting ratios is nearly 70 %.Therefore, the ranking of live broadcast rooms such as friends and Dongfang selection on the list is normal.

But in general, the head anchor can still be played, and the platform also needs to send an anchor to promote the influence at the promotion node. However, with the live broadcast industry, the brand may pay more attention to the professionalism of the super -headed live broadcast room .According to the economic observation newspaper quoted people in the industry, the Double 11 this year is a clear watershed. Compared with the online celebrity live broadcast and cargo model, the quality live broadcast model of professional anchors and brands is expected to become the mainstream of the industry.

Popular information
  • Sister Yu in Northeast China appeared, walking on a plane, her face red, and she was struggling!Quoting netizens sympathy | 2024-11-14 10:07:34
  • Cosmetic addiction!Actress Tomorrow Flower Qi Luo was shocked by netizens, she decided to publicly admit it for 1 reason! | 2024-11-14 10:07:39
  • British media: A beautiful singer with a "ball room" fire, fans want to date her | 2024-11-14 10:07:45
  • Talk about the overall level of Japanese dark actors in Japan in 2024 | 2024-11-14 10:21:12
  • Fun five -star, it is indeed the best Korean drama in the near future! | 2024-11-14 10:21:16
  • Huang Yi joined hands with her daughter in the UK to watch the exhibition. The 11 -year -old Dang Dang looks common, and her father is released from prison for 11 years. | 2024-11-14 10:21:20
  • He really loves her!Zhou Dongyu Liu Haoran was rumored to be crooked!The comment area smiled | 2024-11-14 10:28:44
  • The paparazzi Liu sledgehammer again shouted Huang Xiaoming: It will be reported for 21 years without responding!Let him complete! | 2024-11-14 10:28:48
  • Tian Jing said that with a new job, she was not guessing by some people who had worked in the job before? | 2024-11-14 10:37:57
  • The weeds of the Wuhan Cemetery of the Wuhan Cemetery were exposed: the transformation has ended, and many fans come to present flowers | 2024-11-14 10:41:39
  • BABY is hoping to cry!Huang Xiaoming Ye Ke is nearly, and the two camped romantic candlelight dinner | 2024-11-14 10:41:46
  • Exposure: Ye Ke has been pregnant for 5 months, Huang Xiaoming bought drunk with his friends late at night, netizen: The leader suffers | 2024-11-14 10:41:50
  • The ending of the reunion: Jiang Langzhi does not know at all, and the Xiang Jun who asked her to be the next Jiang Hongbin | 2024-11-14 10:41:54
  • Wang Xiaofei was busy Ma Xiaomei and his sisters went to Global Studios, Beijing to play with netizens and found that she was holding a magic wand | 2024-11-14 10:42:30
  • "Alley Family" saw Lin Wufeng spent 10,000 gold necklaces and earrings, only to know how deep he calculated it | 2024-11-14 10:42:34
  • The male star record "Hunger Games" does not want to vomit!The face is pale and begging for mercy: the fee will not be recorded | 2024-11-14 10:42:38
  • [2024.11.11] After the meal of the explosive sister, the news broke: Life is more than, the news is endless! | 2024-11-14 10:42:42
  • Buy Hongmei: My ex -husband, my "throwing wife and abandonment", married Pan Wei, and even changed her face! | 2024-11-14 10:42:44
  • Eat your own fruit!Shandong Baked Girl collapsed!I responded: I am provoked, so that the traffic is large | 2024-11-14 10:46:27
  • Hunan Satellite TV Waterloo!He Yan encounters a big crisis in his career, and the duration of the two variety shows severely shrinks. | 2024-11-14 10:46:39
  • Zhang Jike and his girlfriend took a closer photo exposure, listened to his girlfriend, and once celebrated his girlfriend to celebrate his birthday! | 2024-11-14 10:50:45
  • Cecilia Cheung took the younger son out of the street. The first two sons were like Nicholas Tse. The son looked like her | 2024-11-14 10:52:04
  • Intellectuals exposed the status quo of Yun Duo: I am afraid she can’t think of it, and the mobile phone has confiscated it. I hope fans will not cause trouble. | 2024-11-14 10:52:17
  • What is the relationship between Musk and Fan Bingbing?Fan Bingbing, which has 800 million tax evasion, now returns to its peak abroad | 2024-11-14 10:57:04
  • Emotion is ruptured?Ye Ke has a lonely birth check in the pregnant belly in May, Huang Xiaoming bought drunk late at night and almost fell | 2024-11-14 10:57:12
  • 48 -year -old Zhao Wei status: I am a blessing like aunt, my father died, and my brother was divorced by 520 million | 2024-11-14 11:00:12
  • 让 Human -hearty sister Aizawa Minami/Aizawa Minami (Minami Aizawa) | 2024-11-14 11:00:19
  • The Golden Rooster Award Jury List is exposed!Chen Kun and Wu Yue were questioned, and Zhao Liying won a lot of opportunities. | 2024-11-14 11:01:30
  • Internal entertainment scandal again!Actress is accompanied by the big guy?Both Yang Zi and Dili Reba are involved! | 2024-11-14 11:01:39
  • Deyun Yuqian accepted an exclusive interview and was asked if he hoped that Guo Qilin would return. Yu Qian answered that it was perfect. | 2024-11-14 11:03:47
Latest
Happy Bao | Dream of Dream Medicine Bloom -Graduate Students from our hospital won the second prize of the Capital Medical University 2024 Speech Contest Personal evaluation of the 30 -year history of the best lineup of Ma Lai can barely enter the bench The domestic "three major airlines" C919 aircraft gathered in Chengdu!Practicing flying and going north Shangguang Parents do this to break the "only performance theory", and each child can bloom unique light She, sent a letterless letter to the moon Old cup bonus super lpl champion!Attract the old We Korean aid: I want to support the championship, I want to raise children In 2025, the statutory holidays have been added for 2 days. What is the true attitude of tourism practitioners? What does the PPT look like by Lin updated?After reading it, I was cried by ugliness Beiqing: After the National Football Team Barin will return to Xiamen for the afternoon of the 15th, the 15th day of the 15th National Football Team VS Balling 23 people List exposure: Xie Wen can suspend the race!Fourth goalkeeper+flying wing failure selection The best element of the Super League announced, Wei Shihao missed, 4 people in Shanghai, Luneng 2, Wu Xi was surprised Ding Yongxun fell in love with Zhao Xuehua at first sight and loved each other for 37 years. Now the 36 -year -old son makes him worry Ye Ke has not seen Huang Xiaoming in the checkup. Paparas have been exposed to 5 months of pregnancy. The 24 -year -old Fan Ye compared the 28 -year -old Shi Yunpeng. Aspen: Mbappe has been silent after joining Real Madrid for 4 months. Only 2 interviews have been accepted in 4 months Chen Meng withdrew!Instead, Sun Yingsha was forced to have both and gave birth to 2 questions. What did Ma Lin think? It is the lowest -key county in Shanxi, with world -class famous mountains, but few people know the county name! Ye Ke promised to return the net to cancel the account again as a demon again!Huang Xiaoming is lazy, Ye Ke is alone for pregnancy! Big!Blast Yang Zi accompanied by sleeping: evidence has been obtained, involved in many popular actresses, more synthetic streams out "The Lane Family" Zhuang rushed to drive away his parents and forced Pengfei to buy a house. Only then did you know that Zhuang Chaoying was very lucky Wang Xiaofei hit Big S: A wedding with Ma Xiaomei will be re -wedd, Ma Xiaomei threw out propositions Who is the most runner -up in the World Cup?The Dutch Three Entry Finals are defeated, Argentina is tied, and the other team is the most The Clippers regretted, Harden 19+6+7, after the game, Harden walked towards the Rockets bench, hugged Ethan to pay attention to Rockets 111-103 Clippers!Player scores are released: 4 people are full, 3 people pass, 2 people pull their hips! No accident, this will become the main framework of Amurin Manchester United! Choose a rational student in kindergarten?Can "Run Run" Education really win on the starting line? British PS5 Pro price or permanent drop: the largest retail sales leading price reduction The 19 -day box office broke through 3.3 billion and won the global championship. The strongest movie this year was born. Daolang: The Macau concert is well received, and I won the two former CCTV host of Zhao Pu Li Xiaomeng. 2024 Inner Entertainment is to be exploded, only one year, the gap is obvious Lei Jun is jealous. Xiaomi SU7 has 100,000 offline and 100,000 orders. Guangzhou house tickets can buy new houses in the city!Expert: It is necessary to make the demolished households realized that in the past It is said that the Chery FR Division was established, and the headquarters is located in Shanghai Win 20 points!Du Feng won the first victory, and the new aid 23 points hit a new high. The chef should describe the job from the teachers and students and parents, and the supplier will not run away. Thirty points defeated, the CBA Journey really walked over?The three major foreign aids in Zhejiang broke out, and genius teenagers burst and burst The transformation of Jinji Co., Ltd. suffered a decline of 922 million large orders to terminate the operating pressure of 8.82 million yuan in the first three quarters. 4 games 0 goals!The number of shooters is lost, Alda is deeply trapped in the mud, and the situation of winning the championship deteriorates Crown: 0 to 4!The fatigue is shown. In the first round, Trump took Ding Junhui lightly Korean dramas have evolved to the male lead, no male lead is required The performance benchmark covers the global stock market and gold, and the world is actively configured with FOF to open the closed period CITIC Securities A shares increased by 60% of Yuexiu Capital to reduce holdings by 1% or cash out 5 billion yuan Academician Qian Qihu: The domestic shield is going to the world. I hope that the younger generation of "Chinese tunnelers" will create further glory The whole Chinese class rushes for another year!BLG is highly likely to renew the contract, ELK renewal conditions are only one The husband takes the child to buy milk powder to bring it back to the PS5 Pro, his wife asked the Internet online, and the merchant sent God to assist The most surprising seven players?Downs first!Hilde, three goals on the list! Shenzhen Chuanyin Communications under Chuanyin was awarded the title of new "Little Giant" enterprise in the national specialized specialty The stock price of the market fell by 6.43%in the afternoon of US $ 13.37 in the US real estate investment Sure enough!6 major foreign aid blessings, old acquaintances return, Zhou Peng will lead the Shenzhen team to take off The Egyptian Museum opened the night exhibition tourists with close contact with Pharaoh

©2024 ttnews All rights reserved

Privacy Policy | Service Terms | contact us