2024.02. 23
Number of this text: 1247, about 2.5 minutes longer reading time.
Introduction : Ding Lei, the founder of High -Heal Motors, appeared at the companys Shanghai headquarters, and made a series of recent events, the companys future direction, etc.Review and explanation.
Author | First Financial Wei Wen
On the 22nd, Ding Lei, the founder of Gaohe Motor, appeared at the companys Shanghai headquarters, and reviewed and explained the recent series of events and the future direction of the company.At the internal meeting, Ding Lei apologized to the employees, saying that the old set of business strategies could not play the Internet.At the same time, he also admitted that the pressure of all parties is now under great pressure, and the contradictions erupt at this time. "The next 3 months, Gaohe Motors will be very difficult. I have not slept for almost 24 hours."
Ding Lei said that in the past few months, he has been a trough, but he wants to use the organizational strategy of traditional companies to deal with this crisis, but this is a big problem;Special working group, work hard to save the company within 3 months, and save the company.Behind the dilemma of automobile operations is the long -term poor sales.The Chinese Express of High -Heart Motors operating subject was established in 2017. Since then, three models have been launched. The positioning of these three cars is not low, the highest price is set to 800,000 yuan, and the minimum will be sold from 339,000 yuan.
Public data shows that in 2021 and 2022, the cumulative sales of high -car cars were only 4,237 and 4,349, respectively.In 2023, with the listing of lower -priced models HIPHIY, the sales of high -composite vehicles have rebounded, with 8681 units, but this sales volume obviously cannot support the sustainable operation of the entire enterprise.
On the same day on Ding Leis voice, Gaohe Motors issued an announcement that in the face of heavy pressure and challenges internal and external, the companys daily operations have made great adjustments since February 19th.Various bailout measures.During this period, Gaohe Hiphi officials will take the users service operation and the after -sales maintenance of the vehicle as the highest priority.In terms of after -sales service, Gaohe Motors will protect the Yancheng Yuedo Innovation Energy Vehicle Co., Ltd., a subsidiary of Jiangsu Yueda Group.
In the past few years, the new energy vehicle industry has developed rapidly, but the competition has been shuffled fiercely.Around 2014, the new forces of car manufacturing began to rise, then the capital blessing, the number of car manufacturing companies gradually increased, and the production capacity of new energy vehicles continued to increase.
According to the statistics of the First Financial Reporter, 15 new vehicles that have declared bankruptcy or in the crisis of business crisis, including Weimar, Skyrim, Wonderful Points, Ai ChiThe total annual production capacity exceeds 10 million units, and the total production capacity of the production capacity exceeds 600 billion yuan. Among them, it is estimated that the annual production capacity has been as high as nearly 3.8 million units.The cumulative financing amount of these car companies has exceeded 100 billion yuan.
However, with the increasing competition in recent years, a large number of new vehicles have fallen, and the capital market has also begun to become rational.In 2023, Gaohe Motor announced a number of investment agreements with subjects such as the Saudi Investment Department and Shanghai Lianhe Liming Century Co., Ltd., but today High -Heal Motors has not disclosed the specific progress of related cooperation.
Ding Lei said at the internal meeting that the company announced that it has attracted the attention of all parties of the society after the suspension of production and production. Many companies have been interested in Gaohe Motor, acquisition or investing.
Ideal CEO Li Xiang commented on a social platform that the state should establish and guide the merger system of automobile companies, including qualification -related issues.
"There will be many new brands in the next year, although it is the result of the competition between the reasonable market.The social losses with poor operations are 100. The three major US (car companies) were also the products of fierce competition and merger of hundreds of car companies that year. "Li Xiang said.
WeChat Editor | Ziang
