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Interview with Apple CEO Cook: Explorer performance limit, A18 chip and Guangzhuang technology promote technological innovation

2024-11-03 17:41:06

Netease Digital News October 22, Company CEO Tim Cook opened the second "China trip" this year.In the morning, Cook published a visiting and organic farm through social media to explore the content of agricultural technology applications. In the afternoon, it continued to reach the small game offline activities held in Beijing in Beijing.

The offline event site was ignited because of the arrival of Cook, fans on the stage and the game players took photos with Cook, order, order, order, order, order, orderAs well as, for this situation, as a developer in the apple ecosystem, this opportunity is very rare; each time Cook visits China, it will communicate with local developers.Promise for global technical cooperation.

In fact, Cooks frequent "China travel" exchanges and visits in the past two years means that the importance of Apple in the Chinese market is increasingly prominent.For example: Last year, Cook visited the Chengdu Apple Store in October. Swire retail stores, and went to Mengdingshan, Sichuan to support agricultural development at the same time.

As the main content of this offline event, "Peak Duel" is an online game of sports entertainment, and Wangchen Technology has always beenFocus on sports online games.At present, there have been many classic sports mobile games such as "Master Football", "NBA Basketball Master", "Best 11" and "Best Ball Club" through the App Store.In the game with NBA Athletic Basketball as the main core content, "Peak Duel" supports Apples new generation of light tracking technology for the first time, which also makes it a game introduced by Apples official website this year.

Cook also with Digital exchanges the new A18 series chips this year. Cook said: "We have very outstanding chip teams. The A18 and A18 Pro chips they develop are by far the fastest chip for smartphones. I am for them for them.I feel proud of " The effect of the picture shown in this game, Cook also said that he was amazed,"A18 and A18 Pro chip are optimized for the game. For example, the application of hardware acceleration and the application of light chasing technology. Today we also saw the display of this game ("Peak Duel"). The image effect in the game is very real.The effect is also very good. "Cook responded.

Apple A18 and A18 Pro chips use TSMCs Info-POP technology (integrated fan out of packaging) technology.This technology effectively reduces the chip size by stacking DRAM directly stacking DRAM on SOC and using high -density RDL and TIV technology, while improving the heat dissipation effect and electrical characteristics.

NetEase Digital also interviewed Wangchen Technology CTO Huang Xiang at the scene, about the first support for Guangzhuang TechnologyHe said: "In order to achieve this hardware light tracking technology In the" Peak Duel ", Wangchen Technology has received strong support from the Apple technology team, ensuring that the game was launched on the App Store before the iPhone 16 was released."

and about sports online games such as: 2K, EA, etc.Huang Xiang also said: "There is a threshold to authorize this matter, and the copyright party will consider many complex issues. This involves the cost of copyright."

When talking about the problem of game action capture, Huang Xiang also added:" Moving data is very important for online sports content.Four days of the data every week, because like NBA and European football games, we will have video specifies on the spot.ID = "345FV1QL"> In the end, Huang Xiang also talked: "The successful application of Wangchen Technologys light tracking technology, thanks to its strong research and development strength and strong technical support for Apple technology experts."

Countpoint analysts pointed out that the smooth production and price strategy of iPhone this year promoted growth, while last years iPhone 15 was limited due to the initial sales of production problems.

Although the market has worried, because the Apple Intelligence is not applicable to the iPhone model purchased in mainland China, the sales performance of the iPhone 16 in the Chinese market may not be good.However, from the beginning of sales, the demand performance in China in China is significantly exceeded.Analysts predict that the upgrade cycle of this generation of iPhone may become a "historic" moment.

Wedbush Securities analyst Dan Ives said that the strong initial sales performance of the iPhone16 shows that the Chinese market will recover sharply, which will drive Apples so -called "growth revival".Ivs starts the expansion with the beginning of the artificial intelligence -driven super cycle led by the iPhone 16, maintaining the target price of Apples "Winning House" and a target price of $ 300, and once again emphasized that Apple and Baidus artificial intelligence in China in ChinaThe potential of domain cooperation will effectively increase the sales of iPhone.

Looking forward to the future, as the upgraded cycle of artificial intelligence -driven continues to heat up, Ifs predicts that Apples iPhone sales in 2025 may exceed 240 million units. At the same time, it is pointed out that 2025 will beThere are 100 million iPhones need to upgrade.

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