The Spring Festival in the Dragon, the film market in Xishan District ushered in "opening the door".In this fierce period, Wuxi Jinyi Film City Huiju store stood out again.
According to the latest statistics, on the eighth day of the New Year of the New Year from the New Years Day on February 10th, the box office of Huiju Store in Wuxi Jinyi Film City reached 3.047 million yuan, ranking among the provinceThe second place; the number of viewers reached 58,000, and continued to rank first in the province. This is the ninth consecutive year of the cinema to lead the city.
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This movie is not located in the core area of Wuxis main city
Where is its "Leading Cheats"?
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Becoming the keyword of this theaters success
Business district blessing, attracting countless audiences countless
"If you take public transport to watch a movie, there are dozens of buses to choose from, you can also take the subway line No. 2 directly; if you drive yourself,4,800 parking spaces in the mall can meet the parking needs of the vast majority, and there are free parking time with 6 hours and 4 hours of holidays. "Gao Peng, who lives in Xinwu District, told reporters that although there are cinemas next to his home, you can watchIt is difficult to stop at the peak of the shadow. Some theaters do not park free.Blessing has become an important factor in the Wuxi Jinyi Film City Huiju store.In terms of geographical location, Huiju is close to the Wuxi East Shuangshuang hub. Metro Line 2 has become the major arteries of the main urban area and Xidong New Town. In the business layout, Hu Ju is the "Daishan" of the popularity of the popularity of Wuxi all year round.Not only are citizens like Gao Peng facilitated to watch movie, but also provide a more convenient movie viewing experience to tourists from tin.
2024 is the tenth year of the theaters opening. From the second year of opening, it has maintained the citys number one year.Box office income.According to the professional version of Cat Eye, on the sixth day of the New Year of the year on February 15th this year, Wuxi Jinyi Film City Huiju store ranked eighth in the country with a comprehensive box office of 380,000 yuan, and the number of viewers was 7,375, ranking seventh in the country.
Enchanting+freshness, build a "strong magnetic field"
How to make the theater more attractive?From February 1st this year, the city organized the "Huiying Liuxi 2024" to watch the Huimin Monthly, and gave the people in the city with affordable Spring Festival viewing gift packages."Special price viewing", "Film Movies", "Huimin Viewing Special", "Film Viewing Tickets" and other events are superimposed on the theaters, bringing more preferential fares to citizens and tourists.
The data shows that in the Spring Festival this year, the average fare of Wuxi Jinyi Film City Huiju Store is only 52.2 yuan, which is in the provinces box officeThe top 20 theaters are the lowest grade, which is equivalent to the most citizens and tourists, and spend less money to watch the Spring Festival.
The fare is discount, and the freshness does not fall.In 2020, many cinemas were forced to suspend business due to the downturn in the industry, but Wuxi Jinyi Film City Huiju store invested tens of millions of yuan to upgrade the studio, creating the citys first IMAX laser screening hall."Although the transformation has certain risks, we believe that Wuxis business environment, and the facts also confirm that the return is higher than the risk." The person in charge of the Studios said, hoping to continue to improve our own hard strength and improve our core competitiveness.
Enhanced the gravity of the guest is not to be achieved overnight, but rely on the vision planning and implementation at the global level.It turns out that this attractiveness has been formed: Two days after the festival, the theater still achieved a comprehensive box office of 220,000 yuan on February 18 and a good result of 150,000 yuan on February 19.
Regional resources are strengthened to enhance the number of viewers
SuiThe scale of the consumer industry and brand of Xishan Culture has continued to expand, and "cultural consumption to Xishan" has become the choice of more and more people.Mr. Zou, who lives in the rose fragrant embankment of Northeast Tong Street, just settled in Wuxi two years in the past two years. Watching is one of his hobbies.
"The Wuxi World Cinema near the home can meet the daily movie viewing needs.The line is full, "Mr. Zou said.
"The theaters opened by the Spring Festival this year increased from 10 to 12, while the newly added two theaters comprehensive box office total more than 9610,000 yuan, attracting 22,000 people to watch the movie. "Zhang Jinghua, deputy director of Xishan District Press and Publication Bureau, introduced that 2 more new theaters operated by the Spring Festival of Xishan this year.It is the first modern cinema that has passed the five -star assessment of the Wuxi area, which is designed according to the standards of international modern theater; the happy blue ocean movie world officially opened on the first day of the year is renewed in Xidong Rongfa Shopping Center, and the supplementary regional resources have continued to strengthen customersability.
Not only that, during the Spring Festival, the major theaters of Xishan also actively actively optimized the screening service, according to the peak of viewing, attendance rate and seat rate and seat rate and seat rate and seat rateThe taste of the audience, timely adjusting the vowel films of various films, bringing a better movie viewing experience to the audience, making the non -main city business district studio the choice of more citizens.
Source: Wuxi Daily Editor: Yiyi
