DONEWS November 12 news. According to media reports, Chery Jaguar Land Rover has a very low sense of existence in the Chinese automobile market. The sales volume from January to September this year was only 32031, a year-on-year decrease of 16.7%.The company has a planned annual production base in Changshu, Jiangsu, and has a planned annual capacity of 200,000. At present, Range Rover Aurora Ls, Discovery Sports Edition, Jaguar XFL, Jaguar Xel and Jaguar E-PACE, as well as Yingjiel engine family products.However, there is a huge gap between production capacity and sales, and most of the production capacity is forced to be idle.
On June 19, Jaguar Land Rover and Chery Automobile signed a letter of intent for strategic cooperation.Said to improve the market competitiveness of a joint venture.There are three points for specific cooperation adjustments: 1. Authorized Chery Jaguar Land Rover resurrected and using the "Freelander God Walker" brand; 2. "Freelander Walker" will use Cherys electrification platform for product development, and it will be parallel with Chery Jaguar Land Rovers existing product line production in parallel production.; 3. "Freelander" will be sold in domestic and international markets, and is independent of the existing Jaguar Land Rover sales network.
In order to obtain Jaguar Land Rovers authorization to use the "Freelander God Walker" brand, Chery Jaguar Land Rover withdrew from Chery Jaguar Land Rover Market sales and service agencies (Abbreviation: IMSS).It also means that Jaguar Land Rover China will be fully responsible for the marketing and sales service of domestic and imported Jaguar Land Rover models. Chery Jaguar Land Rover has become a foundry to a certain extent and is only responsible for production.
In this change, Jaguar Land Rover took back the marketing and sales right of all domestic models, while Chery obtained the right to use the "Freelander God Walker", Chery Jaguar Land Rover Change ChangeIt became a foundry for both shareholders.
IMSS has also completed layoffs before and after National Day, and most employees have chosen N+3 compensation.
Recently, the Chery FR brand business department was officially established.According to internal documents, the FR Brand Division leads the development management and product competitiveness of the "Freelander" brand product product development and product competitiveness. It is responsible for the brands domestic and international marketing, product planning and development management, modeling design, project procurement management, manufacturing/process planning/Plan for logistics management, supplier project quality management, cost management, after -sales quality improvement and other functions.
Chery FR brand business division has infinitely close to a company with complete functions, similar to the early Jetta brand business department.The management of production and manufacturing has two domestic and international marketing systems and after -sales service.
It is reported that the brands business department will set the headquarters in Shanghai to maintain close communication with Jaguar Land Rover.
