Two days after the public opinion sound of "hot and spicy" was fermented for two days, on the evening of February 23, Jia Ling updated the dynamic on the social platform.However, she did not explain, did not sell miserably, and did not pretend to be pitiful, but used the attitude of the winner to respond to all this.
The photo is taken on the back. Jia Ling wrapped in the ski suit holding the skateboard and preparing to ski.The momentum of viewing the mountains is small ", and there is also the connotation of" high altitude ".
The text also confirms this, questioning the question of netizens and pigeon road marketing numbers.It responded to the three groups:
The first three lines are the sound of responding to question, those who say that they are disgusted with movie marketing, criticize the movie, and the big Vs who scold the movie, JiaLing puts on a pair of attitude of "the old lady doesnt want to ignore you, what do you want to say", so with the phrase "what you see if you see it ~ This is the meaning of this movie" is equivalent toIn "Bing Bar, the bar is you right."
The latter three lines are written to fans who support her.Give you love "," We pull up our hands to explore this short and long life how to live. "
Actually here, Jia Lings attitude is already very clear -I watch it if you like it, you don’t love me, you don’t force you. After all, the movie is filming.Seeing it for those who love me is the love of the people who love me."Hot and Spicy" is a way Jia Ling communicates with fans.
In fact, here, Jia Ling wants to express, but she adds the last line, and the 17 words in this line are the most important.
"Xinjiangs wind is so big this year, because standing on the top of the mountain ~"
Two weeks of "Hot and Spicy", the box office exceeded 3.1 billion. The highest box office female director and two works in the top 20 of the Chinese movie box office list.at the hilltop.
However, the scenery standing on the top of the mountain is not inevitable.The documentary was canceled.But Jia Ling, who has been in the entertainment industry for 20 years, still cares about the criticism and abuse of netizens?Look at her like this.
The "Hot and Spicy" project was launched, and Jia Ling had already included more than 100 million project development fees, director fees and starring fees, and subsequent box office dividends. SheI earned money that ordinary people could not make in a few life. She lost 100 pounds to complete the miracle that ordinary people could not do. Her third movie has been launched.The different hearts of the classmates of the keyboard man on the Internet, the powerful heart of the 20 -year cultivation, made her easy to resist it all.
Strangers cant hurt themselves, and those who can hurt Jia Ling must be the person close to him.
From 10 am on January 11th, Jia Ling announced the official entering the publicity period through a Weibo announced that "Hot and Spicy" has entered the promotion period. So far, she has seen through the entertainment industry in the entertainment industry.Famous Field, I also felt what the world was cold.
On January 11, the Spring Festival Wars has not started, the capital behind it has not begun to compete, everyone has not killed red eyes, and everyone can keep decent as usual.
Jia Ling announced the release of "Hot and Spicy" on the first day of the New Year with a long text, proudly said that he was thinI ate five packs of chocolate and prestigious at 100 pounds.
This is the largest and most popular propaganda material in "Hot and Spicy". For more than one million forwarding and likes, friends in the circle queue up to help out.Yang Zis forwarding alone has increased 1 million+ forwarding. There are also Wang Suzheng, Zhou Shen, Zhang Xiaofei, and Mali who have guests, as well as Yuan Hong and Lei Jiayin.
This is the climax of the entire promotion period of "Hot and Spicy". We looked at each of the promotional content of Jia Ling, almost all fighting alone.
The kind Jia Ling took the initiative to pull Shen Teng to link together.Partner, private friend, she must not want to cause mutual opposition due to the Spring Festival file.
So she was sinking on January 12 and brought two movies "Lets continue to fly together in the hot and hot hot and hot, hot and hot, hot, hot and hot"Life", in fact, she knows very well. This episode is a special session of "Sky Life 2". Jia Ling sent out is to call the Spring Festivals strongest opponent.After being by Ait, Shen Teng reposted "I wish the audience and friends in the new year to enjoy flying life and live a hot life." It is worth playing, this word supports "Hot Spicy", videoThe material is fundamental to the publicity of "Flying Life 2". After that, Shen Teng did not post any new movie to support the good friend Jia Ling. Focus on promoting "Flying Life 2", when "Hot and Spicy" fell intoWhen the dispute, I did not stand up and say a word.
Lets look at the male No. 1 Lei Jiayin of "Hot Spicy".When a bowl of water was flat, I had to say that Lei Jias emotional quotient was very high. When "Hot and Spicy" promoted the material of the two peoples fitness, Lei Jiayin reposted twice on January 16 and January 22.
Basically, there is basically a "Hot Spicy" and "Twenty" interspersed with "business", but February 13Several movies box office opened the gap, "Hot and Spicy" lock the victory, and "Twenty" must be caught up. Except for the self -timer of "all the hot and hot" selfies, Lei Jiayin is promoting"Twenty", I havent reposted Jia Lings publicity content anymore.
In addition to Shen Teng and Lei Jiayin, who have interacted several times, after the official promise of the film on January 11, Jia Ling always reconciled in the entire promotion process of the film.Her marketing team is fighting alone and has not received the support of people inside the circle. Even if "Sky Life 2" and Xue Zhiqian have been criticized by the long -text reviews of the stolen photography, "Hot and Spicy" cannot be seen.
After each important publicity node, the movie was officially released on February 10th, and the MV was released on February 18, "Everything Come",There were no friends in the circle, and even her CUE Zhang Wei talked about the ending song of the movie on February 16th.
Da Zhang Wei is more like a very officially complete his own publicity task. This song was posted on February 12, and then even the friendship forwarding was gone.
In these days, negative public opinion rushed, and the movie documentary was forced to cancel the launch.The crisis of public opinion should be the worst since the start.
But she was waiting for the accusations of Yan Ning, an academician of the Chinese Academy of Sciences,Wang Jing secretly poked that she used the ridicule of changing the box office with weight loss, and the criticism of the big V of various V, but did not wait for any friend in the circle to stand up to speak out for her, even if she just took the ticket roots and said, "Hot and hot "" Beautiful ", even Zhang Xiaofei, who fought side by side and Yang Zi who continued to cooperate next, did not send it.
Perhaps this is like this in the entertainment industry. It only talks about benefits and not feelings. The battle of "Hot and Spicy", Jia Ling has achieved great success in the box office, and it is really true.Feel the world.
Farewell to the marketing team that farewell to fight side by side, go to Xinjiang to ski alone, use a photo, a text to declare that you do not admit defeat or compromiseEssenceFeng Da was standing on the top of the mountain and climbing to the top of the mountain, no one helped, slipping was equivalent to the decline in the heat, but one day I would come up again.
