Recently, Corteiz the main person @Clint419 announced that the cooperation with Nike will enter the 2.0 stage, which undoubtedly attracted the attention of a group of shoes players.
I dont know what topic items will Corteiz bring after the previously -priced Nike Air Max 95 joint series?Will the upgrade of the cooperation between the two parties bring more innovative joint shoes?
Corteiz
Corteiz is a street clothing brand from the UK, because@Clint419 was founded in 2017.
This brand has risen rapidly due to a rebellious and uncompromising attitude.Symbol.
In terms of marketing, the brand is good at using guerrilla -type publicity and social media front to stimulate attention, which further enhances the brands popularity and reputation.
Most of the products of Corteiz are sold in pre-sale. Usually, a batch of products will not replenish it after launch.This scarcity enhances the enthusiasm of fans to buy, making Corteiz products have a high secondary market value.
The release of the brand will also publish a gathering place through social media to attract fans to specific locations for snap-up. This model creates creationThe stimulus and tension not only attracted a lot of attention, but also enhanced the sense of participation in fans.
Corteiz often holds flash shop activities. It is usually chosen to open in London or other cities for a limited time, and release exclusive or promotional products.
This temporary release creates a slightly vertical scarcity experience, which attracts a large number of fans to queue up to buy.At the same time, pop -up shop activities have also provided fans with rare offline interaction opportunities and enhanced brand loyalty.
In just a few years, Corteiz has become an important brand in the global street clothing culture of the UK.favorite.
Corteiz joint nike release site
Amazing the New York Police Department
In 2023, Corteiz worked with Nike to launch the Air Max 95 shoe. It did not make any publicity before the release. It was not until the day before the release of the brand that the brand has announced the time and time and the release time and the release time and the market.Place.
On the day of release, the 34th Street and 7th Avenue of New York were crowded by hundreds of people. Everyone stared at a building with expectationsNike digital billboards on the up until the screen flashes a GPS positioning: "40 ° 4320.2" n 73 ° 5848.6 "w".
This has led to hundreds of people rushing to a grocery store in the East District of Manhattan. The stores signboard reads "Corteiz Mart & Amp; Deli".
Pushing and fighting, the public bicycle was also randomly thrown on the sidewalk nearby. Eventually, the police rushed to the scene and blocked the four intersections near the grocery store to calm down the turbulent crowd.
At present, Corteiz X Nike AIR MAX 95s black pink color matching has exceeded the 10,000 yuan mark in the secondary market, and the olive green color also increasesNear 8,000 yuan.
In the environment of the shoe market, Corteiz co -branding undoubtedly achieved huge success, which also confirms the brands influence on the side.
Although this time of sale caused a series of security issues due to excessive participants, it even shocked the New York police, but it cannotDecree on this method has achieved great success, and successfully brought the degree of heat and topic to Nike, which cannot be done by other street brands.
Corteiz and Nike
Step in stage 2.0
Not long ago, Corteiz ’s manager@Clint419 posted photos on the social media platform and announced high -profile announcement that it would continue to cooperate with Nike.
A large number of drones in the figure form the iconic logo and Nikes Swoosh Logo in the air.The success of the joint series has once again attracted great attention.
Immediately, Corteiz and Nike also added a new black and yellow color for these days of AIR MAX 95.The leather is created. The details of the Air Max cushion and the upper on the midsole are decorated with yellow. They are low -key and have a very joint recognition. I believe that these co -branded shoes can once again bring huge traffic and topicality to the brand.
There is no doubt that Corteiz will be released for sale for this sneakers, but according to past customs, you must pay close attention to the prompts on its social media account before there are only there isOpportunities to participate in the release.
Not only that, Corteiz has also recently exposed the latest cooperation style with Nike.
The shoe body is made of a very textured gray suede material, and the inner boots are embellished with the camouflage elements that have been popular in recent years.The "Devil Island Federal Prison" pattern shows a high -profile identity.
It is reported that this time the cooperation between Corteiz and Nike will officially enter the 2.0 stage. Corteiz focuses on the unique style and creative design.Bring new design inspiration to Nike.
Therefore, many players are looking forward to the cooperation between the two parties is no longer limited to the existing classic shoe type, which can further enhance the creativity of the product and launch more samples of orders.Product, and this is also what Nike needs.
Corteizs marketing method pays attention to community interaction, offline activities and mystery. These are all theseLet consumers invest more.
Nike cooperation with it not only enhances the connection between the brand and the fans, but also allows consumers to participate in the brands activities more deeply.The relationship is closer.
In addition, the continuous cooperation with Corteiz can help Nike strengthen its position in the trend market, attract the attention of more young people, and further promote the brand inCultural influence globally.
