Author 丨>
Edit 丨 Zhu Yimin
Photography 丨 Chen Guoli
Dong Yuhui as Vice President, New OrientalCultural tourism business is growing rapidly.Recently, Xian New Oriental released the "Return to the Nest Plan" to invite employees who left during the epidemic.
"Long time no see, I miss it, welcome to go home" , this is the enthusiastic call from New Oriental to the employees on the official website.
Earlier, Dong Yuhui said publicly in the live broadcast room, "When the New Oriental is good, pick them back again, I miss them," Dong Yuhuis tears on the spot are making people.deep impression.Now, the good times of New Oriental seem to have arrived.
The 21st Century Business Herald reporter learned that in addition to teachers positions such as quality literacy, junior high school, and smart learning machines in this recruitment position, cultural tourism anchors, cultural tourism live operations,Cultural tourism consultants, short video operations, video director and other positions.
Xian is not alone.The 21st Century Business Herald also noticed that since the fourth quarter of last year, its official website has released recruitment information including Beijing, Shanghai, Suzhou and other first -tier cities. Puts are covered with product research and development, cultural line design, cultural tourism anchors, cultural tourism contentEditor -in -chief and other links.
At the same time, in addition to Guizhou, Beijing, Tianjin and other subsidiaries, New Oriental Cultural Tourism has added subsidiaries in Chongqing, Xian, Sichuan and other places.
Bao Yuezhong, the chairman of the new retail expert and the chairman of the Bum Enterprise Management Consulting Company, said to the 21st Century Business Herald reporter: "At present, New Oriental Cultural Travel is still Dong Yuhui is the huge traffic and potential customer group behind him. After Dong Yuhuis office, New Oriental Cultural Tourism expands while it is hot. "It is admitted that since 2023, the cultural tourism market has continued to warm up, and peoples travel needs have shown the characteristics of a phased explosion compared to the previous three years.For New Oriental Cultural Tourism, there is no shortage of customers in the market at present, which is a good time to quickly form a team to expand its business.But at the same time, there is no shortage of products in the market. There are many iterations in cultural tourism products. Compared with the traffic and momentum of New Oriental Cultural Tourism, its product line is still weak.
Fully form a team
The business layout of New Oriental Cultural Tourism is blooming everywhere.
In mid -February, New Oriental Wade (Shaanxi) Cultural Tourism Co., Ltd. was established, and the legal representative was Yao Zhenhua.After the equity is penetrated, it can be seen that the company is wholly -owned by Beijing New Oriental Vocad International Education Travel Co., Ltd., which is a wholly -owned subsidiary of Beijing New Oriental Cultural Tourism Co., Ltd.
In the same month, the New Oriental Cultural Tourism Sichuan subsidiary -New Oriental Wade (Sichuan) Cultural Tourism Co., Ltd. was officially established.
It is worth mentioning that the business scope of the above company not only contains not only private entry agency services, tourism development project planning consulting, entertainment and entertainment products sales, ticket agency services, intangible culture cultureCultural tourism -related businesses such as inheritance protection and business performances also involve cameras and video production services, film camera services, and other sections of food Internet sales.
"New Oriental Cultural Tourism model is cultural tourism products+live broadcast.Consumption is counted as the lower reaches of the industrial chain. Secondly, New Oriental Cultural Tourism itself is an IP with traffic attributes. This IP often generate advertising revenue. For exampleNew students in the cultural tourism industry chain. "Bao Yuezhong told a reporter from the 21st Century Business Herald.
Bao Yuezhong believes that under the blessing of the Internet, the format of New Oriental Cultural Tourism will be richer than traditional travel agencies.Therefore, the diversification of the companys business scope is to provide more development space and foundation for potential business.
New Oriental official website shows that Currently Suzhou, Nanjing, Wenzhou, Beijing, Xian, Wuhan, Shanghai, Dalian, Changsha, Xiangyang, Shijiazhuang, Changzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, Zhengzhou, ZhengzhouShenyang, Chongqing, Hangzhou, Xiamen, Kunming, Nanjing, Zhenjiang, Tangshan, Guangzhou, Lanzhou, Hefei and other places are still open to recruit cultural tourism related positions.
Recruitment content, from the upstream line designer, project consultant, tourist product customizer of the cultural tourism industry chain to the middle and lower reaches of cultural tourism anchors, live operations, explaining tour guides, etc.Many important links are involved.
In fact, the "guided tour guide" in Yu Minhongs mouth is not easy to train.
A former Xian New Oriental Teacher involved in the above plan revealed to the 21st Century Economic Herald reporter: "At present, the position of the post in the nest plan is to see the situation of my choice.Like the teachers post. Although there are Dong Yuhuis successful cases, the teachers have never been in contact with the live broadcast industry before, and many teachers do not want to be photogenic. And because the teachers job salary is not the same as the previous calculation method.More. Therefore, most teachers will return to teachers posts. "
Of course, there are some successful cases of Dong Yuhui, and there are not a few internal cultural tourism anchors in New Oriental.Taking Xian New Oriental as an example, the public account published a historical teacher transforming the cultural tourist lecturer Zhang Ruoxia related introduction.
Gaokes unit price is fierce
At the beginning of the new Oriental Cultural Tourism, the momentum was huge.At the product level, last year, on December 10, New Orientals cultural tourism products were officially selected in the Oriental APP.
It is reported that before the cultural tourism products were fully available in the East selection, New Oriental had finalized cooperation intention with more than 100 companies to select tourism packages, attractions, hotel packages and other texts in the East.Travel products.
According to the official data selected by the East, On the first day of the product on December 10, the sales were 16 million yuan, "far exceeding expectations".
On the vibrato, there are more than ten accounts including Beijing New Oriental Cultural Tourism, Zhejiang New Oriental Cultural Tourism, and Henan New Oriental Cultural Tourism.Essence
After March, Does New Oriental Cultural Tourism Products continue to launch the first day of sales?
On February 22, the 21st Century Economic Herald reporter saw in the live broadcast room of Xin Oriental Cultural Tourism in Zhejiang, including Wuhan, Yunnan, Gansu, Shaanxi and other tourist routes., The price is mostly between 1999-9180 yuan.
Among them, the highest single volume is 400+, It is the experience of the Shengtang culture of Shaanxi.The amount exceeds 300 orders and 200 orders, and the sales of other products range from 3-100+.
In the window of the New Oriental Cultural Tourism Judin account, 33 cultural tourism products were launched.Among them, the highest sales were traced on the southern Fujian culture, five days, four nights and more days, and the sales volume has been sold for 25 orders, and the price is 4697 yuan.
In addition, a large number of international travel products on this account window, selling the unit price between 20,000 yuan and 78,000 yuan.Among them, the University of California Berkeley National Youth Elite Engineering Summit 14 days and other products the unit price is as high as 7,7798 yuan.
In fact, compared with the same international tourism routes with the same length of the China Travel, China Tourism, and China Tourism, the price of New Oriental Cultural Tourism products is indeed much higher.The number of solders that have been sold also seem to express the attitude of consumers.
"From the perspective of the enterprise itself, the current cultural tourism market products are diverse and rich. Pricing is the companys own research and judgment and consideration of the market.Time is complete. From the perspective of the industry, the market does not wait for people. At present, the cultural tourism market is heating rapidly, the product and the official endorsement of the official endorsement are endless. It is not a long -term relying on Dong Yuhuis traffic. Can New Oriental Cultural Tourism break through?Waiting for observation. "Bao Yuezhong said.
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In this editor Liu Xueying intern, Tao Tao> 21 Jun Reading
