In October just passed, Single monthly sales once again set a new global record, the first monthly sales exceeded the 500,000 mark.
According to the latest data, BYDs sales in October were 503,000. From January to October this year, the cumulative sales reached 3.237 million units.The "horror" is that this is The highest monthly sales record is more than twice as much as 211,000 units, which has far exceeded the history of the monthly sales of a single brand sales in the Chinese passenger car market since 2011The peak value was 335,800 vehicles, which was created by the Volkswagen brand in September 2017.
Why can BYD create the myth repeatedly?Coinciding with BYDs performance report in the third quarter of 2024 a few days ago, it may be combined to see.
R & D driver performance growth
While the sales volume is constantly high, BYD has achieved high -quality growth, bright financial finance at the performance levelData once refreshed investors cognition.
The financial report shows that in the first three quarters of 2024, BYD achieved revenue of 50.251 billion yuan, an increase of 18.94%year -on -year, and net profit was 25.238 billion yuan, an increase of 18.12%year -on -year.Among them, the third quarter revenue was 2011.25 billion yuan, an increase of 24%year -on -year, surpassing Teslas revenue of about 180 billion yuan, and reached the top of the worlds new energy vehicle companies.
It is no exaggeration to say that this is the historic moment of Chinas new energy.
The reason is inseparable from BYDs huge investment in R & D.In the context of new energy and intelligent transformation, technological innovation has always been the key to promoting product and brand upgrades, improving consumers and voting with real gold and silver.
In the first three quarters of this year, BYDs R & D investment reached 33.3 billion yuan, a year -on -year increase of 34%, a record high of 34%, a record high.The R & D cost of Slas exceeds 10 billion yuan.Earlier, BYD also revealed that the total number of employees exceeded 900,000 and nearly 110,000 technical research and development personnel, becoming the most car companies in the world.
If the time -to -time line is extended, focusing on R & D investment has always been BYDs "basic operation".As of now, BYDs cumulative research and development investment has exceeded 160 billion yuan. Comparing research and development investment with net profit. From the 14 years since 2011 to the present, BYD has 13 years of R & D investment than net profit. Sometimes even the same period of net net net profit.Doubles of profits.
Once R & D enterprise enters a positive cycle, it will highlight the "snowball" effect. BYD has adhered to the development concept of "technology as king, innovation -oriented" for many years.It has already turned, and the faster and faster.
If the horizontal comparison from the perspective of the listed company, Wind data shows that in the first three quarters of this year, in the A -share over 5,300 listed companies, BYDs R & D expenses ranked first.Good deserved A -share "research and development king".
(Figure: Ranking of R & D expenses of A-share listed companies in the first three quarters of 2024)
Depending on the third quarter report of the mainstream listed car companies, Chinas independent brand car companies are actively invested in research and development. BYDs research and development costs are higher than the Great Wall (6.12 billion yuan), SAIC (11.5 billion), Changan (4.45 billion), GAC (10.3The sum of the ideal (866 billion), the sum of the ideal (866 billion), a significant lead in the industry.
Through long-term and high-intensity investment in investment, it promotes its own technological progress and product innovation.A very competitive products are produced, so as to occupy a leading position in the market and further expand market share.In the long run, it has also laid a solid foundation for its sustainable development.
Technical strategic construction of the moat
In the third quarter of this year, the proportion of new energy over 50%, surpassing fuel vehicles, China New EnergyCumulative retail sales of passenger cars were 3.026 million, an increase of 43.9%year -on -year, and a month -on -month increase of 29.37%.Nowadays, new energy vehicles have become the main engine of the Chinese automobile market, and domestic brands have ushered in a comprehensive rise.
This is the process of Chinese independent brand car companies focusing on research and development investment and technological innovation, continuously with the industrial advantages with joint venture brands and overseas manufacturers to resist gifts, and then seize the market share.Even the high -end market occupied by overseas manufacturers for a long time.
It can be seen through BYDs cases that pure price wars cannot break through in the increasingly fierce market competition.The fish pond "is the core.
Since this year, BYD has successively launched subversive technologies such as Xuanyuan architecture, fifth -generation DM, and Yi three parties.At the level of intelligence, as of the end of September, the BYD L2 -level smart driving was equipped with 3.5 million vehicles.And with Huawei, OPPO and other companies with intelligent ecological links.
Looking back on the ecological change of Chinas automobile industry, the value chain presents a significant "smile curve" effect, upstream manufacturers are competitive and innovative, car companies have accelerated products and brand upgrades with technology research and development; the industrial chain is from the industrial chain."Upstream" has gradually evolved into "Chinese autonomy", as well as Chinese independent brand car companies standing up to compete with overseas manufacturers.
Chinese independent brand car companies pay more and more attention to technological research and development, invest more than the net profit of the same period, and inject vitality into the Chinese automobile industry.Looking forward to the future, domestic brands are expected to play a more critical role in the global market and achieve faster development.
The accelerated volume impacts 4 million vehicles throughout the year
With technological innovation as the core, BYD achieved its performance and sales increase.Relying on scale effects and strong and reliable supply chains, BYDs bicycle costs have gradually declined. With the further release of production capacity, sales are expected to impact 4 million vehicles throughout the year.At that time, BYD may take a step forward in the global ranking and continuously expand the brands global influence.
Guolian Securities analysis said that with the rapid growth of BYD high -end models and overseas sales models, it is expected to drive BYDs overall profitability to improve, and its performance is expected to be further released.
Analysis pointed out that BYDs new products are released in the second half of the year, and sales remain upward. Follow -up DM 5.0 and E3.0 EVO heavy models are still expected to continue to be launched, and sales have begun to gradually results., BYDs sales performance in the fourth quarter is expected to continue to be dazzling.
Auto companies represented by BYD to drive innovation through research and development, and start a new growth cycle.In the era of electrification and intelligence of automobiles, the development of Chinas automobile industry has also continuously opened up new chapters.
