Author: Wen Yu, Editor: Small City Girl
Self-reform and opening upSince its own way, China has gone through the West for hundreds of years in its own way and has made great progress in the total economic volume. It is now an indisputable world -first industry country.However, as the era of extensive quantity increased, how to turn quickly to high -quality development has become an imminent answer to all Chinese companies.
As the "national team" of Chinas dairy industry, Mengniu has always been at the forefront of the industrys high -quality transformation. Its specific practice not only has the value of reference to the industry, but also has companies in various fields.Inspiration.
In 2024, the high -quality exploration of this company has a new leap and breakthrough.
[Slutha Technology, pay close attention to quality]
The "Patented Patent Formula Clinical Empirical Research Conference", the project results of the projects of MLCT+new OPO were released.The clinical empirical results show that the mother source MLCT+new OPO patent parent formula is superior in terms of babys high, longevity, fat nutrition absorption, and stool color.
The clinical empirical evidence of milk powder is the way to verify whether the nutritional content in milk powder is safe and effective.Data analysis has challenges with high thresholds, long cycles, heavy investment, and breakthroughs in the "high -precision" technology.Whats even more rare is that Mengniu Ruiyan is a feeding control test carried out by the feeding of the baby this time. Such tests are higher and more convincing compared to other tests of animal feeding.
At the 9th Chinese Special Food Conference held on October 17, Mengniu once again stated that the clinical empirical "tower" of preschool children has been captured.Two clinical empirical "tower" results of infants and preschool children.At this point, in front of infant formulas, preschool children and middle -aged and elderly formulas, Mengniu almost opened up the closed loop of the eating effect of milk powder for all ages.
In fact, leading the development of corporate development with scientific and technological innovation is the consistent tradition of Mengniu. This year, the companys research in many cutting -edge fields has achieved heavy results.
For example, the research results of Mengnius latest release of blood sugar -reduced composition, which is based on the "Peking University Medicine -Mengniu Group Nutrition and Metabolic Health Joint Laboratory" research found that it is expected to achieve targets in the future.Concentrated intervention in bacterial enzymes to make breakthroughs from 0 to 1 in metabolic diseases, and then open a new era of intestinal fungus accurate nutritional intervention in blood sugar health.
For another example, Mengniu Group, as the main completion of the "excellent lactic acid bacteria variety resources mining and industrialization key technology innovation and application", successfully obtained national science at the National Science and Technology Conference this yearThe second prize of the technical progress award is the only company in the industry to win this award.
At the level of scientific and technological innovation, it is very "top", and it is not ambiguous at the quality control level.
Since 2007, Mengniu started to layout quality and wisdom monitoring technology. By 2018, Mengnius "smart quality" construction has gradually matured. The company has built "breeding -R & D -procurement -production -storage and transportation -sales -terminal "full -link information platform to achieve the end -to -end interconnection and data sharing of upstream partners, core enterprises, and downstream partnership platforms.The product is safe and controllable.
With the "implementation of the digital management of the entire industry chain " smart quality digital management ", Mengniu has previously successfully won the" typical experience of quality benchmarks in 2022 ".In the short -lasting 2024 typical selection of quality benchmarks organized, the companys report "experience in implementing the‘ 1643 ’Sky Qiang Queen Quality Management Model based on the full chain” reported once again acquired the “Typical Quality benchmark typical experience in 2024”.
an indisputable fact is that as you continue to achieve leading results in the field of quality management, Mengniu is gradually becoming a benchmark and model for the entire industry.
In the recently announced key laboratory and technical innovation centers of the 2023 National Market Supervision and Administration, the Mongolian Niu Groups key experimentThe room (dairy quality counting wisdom monitoring technology) is listed, and it is the only enterprise in the dairy industry in each dependent unit.
Whether it is scientific and technological innovation or strict quality control, these are important support for Mengnius upward climbing up, but the high -quality development of Mengniu is not limited to this.
[Green Friendship, Long -termism]
while maintaining its own breakthroughs and attacks while maintaining the environment and the environment and the environment and the environment and the environment and the environmentThe positive and external nature of society is a core aspect of the Mongolian long -termist strategy.
October 21 -November 2The only Chinese dairy company invited by the meeting, Mengniu Group officially released the "Oasis Plan" biological diversity public welfare advocacy project during the meeting.
This is not the first time that Mengniu gave a specific plan for protecting biodiversity on the international stage. During the first stage of the COP15 held in 2021, Mengniu released it.The "Biological Diversity Report" adheres to the vision of "blooming to nature", and proposes the "three major paths" and "five actions" that protect biological diversity.
This "Oasis Project" is further upgraded on the basis of the past plan. In the future, Mengniu will participate in natural ecological restoration through the three major mobile sections of "planting green, science, and regeneration".Pass the concept of green value.On the one hand, relying on advanced technology and equipment to focus on Wulanbu and region to carry out biodiversity surveys and monitoring, and continue to carry out special green packaging operations; on the other hand, collaborative industrial chain partners and brands, planning and carrying out various types of circular economy that deeply penetrates peoples heartsConsumers advocate activities.
If Mongolian Niu develops long -distance and large -scale observations in recent years, it will be found that the company has actually done a lot of leading and constructive work at the ecological sustainable level.
Take water resources management and protection as an example. In August this year, Mengniu took the water footprint inspection with Dangyang Factory as a pilot unit.The first "Organization Water Footprint Inspection Statement" issued by the Bureau Veritas to verify the border.
This is not finished. During the Shanghai Mustore Water Management Forum hosted by the International Sustainable Water Management Alliance ("AWS"), Mengniu signed a strategic cooperation memorandum with AWS.The two parties will continue to carry out cooperation in AWS Sustainable Water Management Certification, Sustainable Water Management Consumer Propaganda, Dairy Sustainable Water Management Standards.
As the population continues to expand and the industrialization process continues to deepen, the problems of water resources and water pollution are becoming increasingly serious.Resource management measures have been imminent. This series of combination of Mengnius combination of fists can greatly promote the landscape of domestic water management.
It is worth noting that Mengniu released the first "Climate -related Information Disclosure Report" this year, announcing that it will go from the five major links of production, milk source, packaging, transportation, and product development.Activities to help the "dual carbon" goal realization, which means that the companys ESG practice has begun to move from exploration to maturity, from local efforts to overall attack.
It can be foreseeable that Mengnius environment -friendly and resource integrated development concept will be fully and accelerated. This change will inevitably bring greater space and more space andfuture.
Times are highly integrated.
In 1980, Chinas GDP was only US $ 200 billion, and now it is about $ 18 trillion, which has increased 90 times in more than 40 years.It is difficult to re -engraved in the history of development.
However, the other side of all this is a huge amount of investment and consumption of resources, funds and labor. Now China consumes about half of the worlds mineral resources every year.If this development model is continued, it is almost impossible for China to double the GDP to double the GDP in the next decades.
So, the main theme of Chinas industrial development in the future is to change from an extensive quantity to fine quality. It requires high efficiency and sustainable, which is scientific and technological innovation and ecological protection.From this perspective, Mengnius strategic orientation is completely closely linked to the proposition of the times, which is why the company has frequently received unanimous recognition from domestic and international in recent years.
On August 22, the 2024 sustainable and responsible supply chain conference hosted by the global sustainable and responsible supply chain professional organization SEDEX was held in Shanghai. The Mengniu Group was at this conference.Successfully won the SEDEX Reform Promotion Award in 2024.
Just two months later, at the "Harvard Business Review" held on October 30 at the 2024 China Annual Conference, Mengniu Groups corporate culture case "Resources will be exhausted after all, but onlyThere are cultural and digital cases, "Intelligent Process Reconstruction of AI Productivity", have won the Human Resources Practice Award and Management Practice Outstanding Award, respectively.At this point, Mengniu has won the "Ram Chalan Management Practice Award" for three consecutive years. The companys business philosophy and corporate culture are being the world as a representative of Chinese -style management wisdom.
Established in 1999, starting from a small flat house in Inner Mongolia, Lan Road, Qishan Forest, now ranked among the global dairy industriesIn the past two decades, Mengniu has continuously surpassed others and continued to surpass himself.Grasping technology in one hand, grasping the ecology with one hand, and serving the society while achieving ourselves, we have reason to believe that as long as it is gone, as long as it is endless, it will inevitably continue from victory to victory in the future.
Disclaimer
Personal analysis and judgment made by publicly disclosed information (including but not limited to temporary announcements, regular reports and official interactive platforms, etc.); information or opinions in the article not constitute any investment or other commercial suggestions, and market value observation is not for adopting this article.Any action to bear any responsibility.