Nanjing Xiaoyu Lili in November, but couldnt stop the enthusiasm of the players rushing to the scene in various Hanfu.
Netease held the "6000 Days Conference of the World IP Public Test" on November 9.It is not accurate to say that it is a conference, because it is also a player meeting.At the scene, I can particularly feel the distinctive features of the player group of "The World" IP.
At the press conference, many players came with three or two groups.Among them, the proportion of men and women is very high, and there are not many couples who bring their children to the scene.Indeed, for a game with a public beta 6000 days, such a long period of time is enough to run through the time period of the couple players from knowing each other to the baby.
and when the classic main interface music of "The World" sounds, when the singing of "Mo Wen Jin Chao" sounds, the warm atmosphere of the players at the scene also reached a climax.
How to keep the old IP, how to continue to attract players?Each team has its own answer.Just as the producer does not leave the player almost at the press conference, "everything for players" may be the answer to the "World" team on this question.
服务好玩家：抱着“挨打”的觉悟
《天下》这个IP，放在The entire Chinese online game is also known."The World" is not only An attempt for self-breakthroughs that year. It is also the first game to surpass "World of Warcraft" by the number of national service online.
Over time, such a classic IP will naturally iterate with the development of technology updates and the development of mobile platforms. After "World of the World", "World 3", "World 3", "World", "World", "World" "The World Mobile Games.To the present, there is a unique ecology of the "three generations of the same hall".
Many old IPs in the "World" will continue to decrease over time.In order to maintain the popularity of the game, the common method of old IP is often cut off the excess product line, so that the few players can be aggregated together and renew their lives.
However, "World" IP did not do so, but chose to re -launch "World in the World" on the basis of "World 3" and "World Mobile Games". At this press conferenceIt also announced the progress of the new engine iterative plan and the progress of "World 4".Not only did the product line not shrink, it continued to expand, and it really meant to go against others.
With these questions, I interviewed the national style of "The World".What I am curious is that when multiple product lines in the game are advancing simultaneously, isnt the internal team afraid of snatching players?In this regard, the answer of Guofeng is out of expectations.
He first introduced me to the player group of "World" IP.The portrait portrait of this group is not as stereotypes of "old players" as the outside world, and it has already shifted from hardcore to leisure.They still have their own pursuit of the content and quality of the game. The content of good gameplay is very sticky, and it will never be easily let go of bad content, and will protest directly to the production team.According to the original words of the national style, "the firepower is very fierce."The person in charge of the technical head said half -joking at the scene: "The players who know me are already cheating and preparing to beat me."If you are in your mouth.To put this sentence, we must hold the consciousness of "beating"."The World" IP does not choose to concentrate the players into the same product, in fact, it is due to respect for players.Since the attributes of the players are different and the needs are different, the production team would rather be troublesome to maintain a number of product lines, and they are also willing to create different "great wastes" for different player groups.
According to the national style, the players between the product lines of the "World" IP are not high. Many players are only staring at a game to play, and the stickiness is very high.It is precisely to take care of these high -stick players that "World" IP chose a strategy to make multiple product lines in parallel.
Of course, not much players do not mean that players do not pay attention to the dynamics of the product line next door.A more interesting gameplay or novel appearance on a certain product line, players of other product lines will call for "I want it too."In terms of efficiency, this will lead to the increase in the development cost of the team.The answer to this national style is that in order to serve good players, the team is willing to bear such a cost improvement.Of course, he also explained that although the IP of "The World" has multiple product lines, the cooperation and communication between the teams are closely communicating. The technical sharing atmosphere formed ensures that their update efficiency is still very high.
Perhaps it is precisely by the sharing spirit of the team that multiple product lines of "The World" IP can be used to update the content.
At this press conference, "World 3" not only launched a practical function of reducing liver reduction and burden reduction, but also brought new gameplay on social squares, allowing playersHanging, chatting, leisure society in the city, cats, swinging thousands, bathing, fishing, and even in the future may support players to be a shopkeeper to open a martial arts museum, which is a kind of exploration of the "martial arts party".
The "World" mobile game brings a new "Anti -Sky Qiyuan" expansion film, which not only retakes the main city scene of Jiuli, but also adds the weather system to make the game scene more moreFresh.In the gameplay, the game launched a new four -person team competitive gameplay and the AI burden reduction function of Kaizong.
Among them, although AI disciples currently only have functions such as tasks and dialogue.However, the producer said that as long as the player has positive feedback, it does not rule out the continuous expansion of this part.In the future, AI disciples will form interaction, and memory is not impossible.
"The World" pays more attention to the needs of emotions players, and launched the "World Classic Completion Plan", which responds to the reset of classic copy, classic gameplay and classic appearanceThe expectations of old players.At the press conference, the producer particularly emphasized that since its launch of the monthly card uniform of "The World", it has been warmly welcomed by players.This also strengthened the confidence of the production team. It is determined not only to tell the story of "The World", but also the story that has not been finished.
Based on this, the "World" IP also disclosed the latest progress of the Kai Tian Plan.The level of mainstream MMO.And all these updates are not distant painting cakes, but will meet with players before the end of 2024.The efficiency of the production team is evident.
Humble Zhongxian: The old method operates the Gao Play Community
No matter how many updates the product is, after chatting with the producer, the most emotional thing is that the IP of" The World "has an enviable group of players.When we asked what the "secrets" of "The World" gathered such a batch of hard -reviewed players, the producers answer was simple.He said that they did not have any secrets. They all used the "stupid method" of the ancient Internet era: walk to the player, sit in front of the player to listen to the players opinion.
As this time the Nanjing conference, this is not a conference that is only open for the media and professional anchors, but also a player meeting.Many players interacting with the conference site, and there are also talks with players directly face -to -face.
According to the introduction of the national style, such activities have long become the normal state that IP has always adhered to.They will walk around in a city and one city, face the players, and listen to the players noise while sending benefits to players.The opinions of the players collected in this way are naturally one -handed information, which can guide the development direction of the game.
Obviously, in this operating model, the player community of "World" IP has gradually formed its own ecology.Players have a stronger sense of recognition and stronger action.According to the national style, the old player group of "The World" actually shows a certain characteristics of high education and high -knowledge level.Because of this, they not only have requirements for gameplay, but also have their own aesthetic needs for text language, worldview shaping, and monsters in the game.If the producer cannot respond to their needs or the leakage of the research, these players will be relentlessly pointed out.
In the face of such a player group, the pressure must be there.But for the production team, these players are also the greatest wealth of "World".In order to give back to these players, this conference announced a new "National Producer Program". It is expected that investment funds with a investment of not less than 100 million yuan are expected to encourage players to give views on the game, find BUG, and include anchor incentives and video incentives.Interaction in all aspects.
At the same time, the IP linkage plan of the product line of "World" has also been on the agenda, and it was announced in the early days at the press conference.The linkage of games such as "World", "Wilderness Action" and "Eggs Party", and subsequent linkages are also preparing.IP linkage is not only a kind of feedback to players, but also gives more new players an opportunity to contact the IP player group of "The World".
Conclusion
At the MMO track, you can hear about "Final Bat" every year every year.statement.But the Terminator has not appeared late, and often the familiar faces are often active in the market.This situation is not that newcomers do not work hard, but those classic IP often have two unique skills in their hands.
For example, the exception of "The World" is that you can always grasp the needsRiver, leaving the player well in his game.This uniqueness does not seem to have a trick, but it is the details that determine the success or failure, and it is difficult for the novice team to imitate in place.
With the IP launched engine update plan "The World" IP, gradually catching up with the mainstream on the quality and hardware. More new generation of players will also find this treasure with a unique player ecology.The ground is attracted by the unique temperament of IP.Walking along this idea, the IP of "The World" may really fulfill the promise of "always accompany the player to the old".
