On February 18, OPPO founder and CEO Chen Mingyong announced the establishment of the AI center and held an OPPO AI strategy conference in the AI Center on February 20.OPPO AI Bay Bay Data Center, located in the Binhai Bay New District, Dongguan, is OPPO Global Computing Power Center. It has high computing power that can support 100 billion AI model training and supports two millisecond backbone network links.Integrate global R & D resources, take the power of the whole company, and seize the opportunity of the AI era.
At the same time, OPPO also released OPPO 1+N smart ecological strategies consisting of OPPO AI Super Smart and AI Pro Smart Development Platform.Through the new AI strategy to make AI from adopters to commonly used, bringing users a more efficient and free next -generation AI experience.
Liu Zuohu, chief product officer of OPPO, said, "AI mobile phones will be the third major change in the mobile phone industry after the function machine and smart machine.It will usher in a revolutionary change with the user experience. OPPO is committed to becoming the contributor and popularity of AI mobile phones. I look forward to promoting the innovation of the mobile phone industry with all industry partners and reshaping the smart experience of mobile phones. "
After the OPPO AI strategy conference, Liu Zuohu, chief product officer of OPPO and Zhang Jun, product director of OPPO AI Center, accepted the media interview and for the future of OPPOPlanning in AI further interpreted.
AI mobile phone era is an ecological OPPO called for a win -win situation through co -construction
From the end of 2023, AIIn the new era of mobile phones, it has become the consensus of the industry. In Liu Zuohus view, the AI mobile era is an ecology. It is not that the OPPO family can do everything, but it requires the entire industry to build this ecology.It is currently in the early days of the AI era. The state of all flowers is full. OPPO hopes to define standards and interfaces with the industry to achieve a win -win situation.In the exploration of sexual research and application, OPPO and the well -known market research institution IDC released the first AI mobile phone white paper to accelerate the evolution and maturity of the AI mobile phone industry.The White Paper states that the current users look forward to more advanced technology to liberate the energy and creativity of users, and AI model technology will once again trigger an interactive revolution and drive smart phones to evolve towards AI mobile phones.
Liu Zuohu said that the white paper released this time is version 1.0 that OPPO has thought in the past for a period of time.The entire industry and the entire ecology have entered the era of AI mobile phones.Because AI changes very fast.We believe that in the next two years, it will change very much in terms of technology and experience.Therefore, Liu Zuohu also hopes that the entire industry can participate in defining Chinas AI mobile phones together and promote the development of the entire AI mobile phone.
Based on the current AI development, OPPO threw four characteristics of AI mobile phones, and Zhang Jun gave a detailed introduction.
No. — it has its own learning ability.Autonomous learning ability not only means the model itself, but the change of interactive experience.
Second, it has the ability to use computing resources.Nowadays, each family is talking about the side side deployment of the big model. The side side of the large model means the re -distribution of mobile phone hardware computing power resources. Whether it is called XPU or NPU, of course, it will also involve other PUs, or memory or memory.Using, the principle of resource allocation occupied by power consumption and bottom line, these will change accordingly.This is the bottom layer. Users cant feel it, but the purpose of these changes is to install large models into the mobile phone. This means that after the model is really installed in the mobile phone in the future, these functions can not be used without changing AI mobile phones.
Third, it has creative ability.That is, it is generated. Now what everyone sees is a relatively single -point generation, such as AI eliminates, eliminates the pedestrians in the picture, and generates a lack of background. You feel that this matter itself has nothing to do with the mobile phone.But the services provided by mobile phones to users in the future may be generated.For example, if you want to go out, AI will generate flight information, weather forecast, and taxi information on one card. At that time, the AI of the mobile phone was generated, not just loading the AI function in the mobile phone, so this meansThis phone itself has the ability to generate, but what it generates, in fact, there is a lot of imagination, and the card is just a possibility.
Finally, it has a stronger perception ability.This perception ability is based on the wisdom of the full -scale experience of mobile phones brought about by these sensors.For example, the microphone and speakers you use now, because it has a sensing ability, can feel the content of your environment, and bring a different volume. This is the AIization of the mobile phone itself, so the concept of AI mobile phone now listen to listening nowIt is a bit abstract, but in fact, in our opinion, it is a revolution in the evolution of full -scale AI.
Improve the mobile AI experience OPPO investment without the upper limit
In 2020, OPPO launched the first AI AILarge models, AI layouts advance, and continuous investment.In 2023, OPPO launched an Andesgpt model of independent training. OPPO also deployed the three -level model deployment strategy to achieve the joint deployment of the TITAN oversized model, Turbo model, and Tiny lightweight model to meet the high -efficiency of many scenes.adaptation.
Under the coordinated structure of Duanyun, the computing power supply of OPPO AI mobile phones will no longer be limited to local -end -side computing can better ensure real -time and privacy protection, and the clouds are strongThe computing power can complete more complicated tasks, thereby improving the overall performance and efficiency of AI mobile phones.
In Liu Zuohu, the current AI mobile phone is facing three major challenges. One is how to accurately perceive this real world; the other is to have a strong enough computing power; the third is that there must be algorithmsAdvancedness, this is also the current direction of OPPOs more important capabilities.
First of all, the requirements for mobile phone computing power. Now the biggest bottleneck is the bandwidth between the CPU and memory. The speed of this transmission is now exploring.chip.OPPO has the corresponding team in this regard to continue to explore, and it will even involve changes in the entire hardware platform architecture, which will be a relatively long -term exploration.
In terms of perception, OPPO hopes to improve through cooperation and co -construction. At present, it is mainly focused on how to connect core equipment, such as tablets, headphones, watches, mobile phones.Core equipment association.
As for the advanced nature of the algorithm, OPPO must be invested a lot in this regard, how to truly understand the user, how to build this model, OPPO is also training its own big model.
Liu Zuohu also emphasized that in terms of investment, OPPO uses AI as the most important strategy of the next era of the mobile phone, and there is no upper limit.
In the next 10 years, mobile phones are still the core terminal form
AI changes in the industryIt is huge, but Liu Zuohu believes that in the next 10 years, mobile phones are still the core terminal form.In Liu Zuohus view, from the perspective of hardware, it is difficult for niche products or products to replace mobile phones, such as VR, which is still a exploration stage.From the perspective of software, the mobile phone is also unable to replace the entrance.Of course, Liu Zuohu also said that under the entire AI ecology, different products and applications are a member of the ecology. It should be a co -construction relationship and achieve win -win situation through cooperation.
Liu Zuhu mentioned in the interview that AI itself should be inclusive, which should be the benefit of everyone to enjoy technology.OPPO wants to do the commonly used AI experience for users, so that AI is really close to users, and it becomes a user that I think I can use, visible, and touching the AI experience every day. This is the expectation of OPPO.
Before the Spring Festival, OPPO allows 10 million users to truly experience AI elimination and new cloth assistant. In the future, AI will also iterate like Internet products.The experience and innovation of experience must be completely different from todays three to five years.What OPPO has to do is to use products to drive technology, so that users commonly used mobile phones to get AI blessings, bringing better experiences.
Summary
According to IDCs forecast, since 2024, the new generation AI mobile phone will increase significantly,Drive a new rotation tide.In 2024, the new generation of AI mobile phone shipments in the Chinese market was 37 million units, and in 2027, it will reach 150 million units and the new generation of AI mobile phones accounts for more than 50%.
At present, OPPO has faced more than 10 million users to promote more than 100 AI practical functions and take the lead in the era of AI mobile phones. With continuous investment in the AI field, OPPO will also be in the future.Have a broader development space.
