[CNMO Technology News] Recently, it is reported that the company is planning to develop a new smart glasses in order to finally replace the current bulky and expensive hybrid reality headerOK.
It is reported that this smart glasses will not only bring users augmented reality (AR) experience, but also take into account wearing comfort to minimize interference to people around.In order to understand consumers views on the current market, Apple has begun to discuss internal focus group discussions. This method has also been adopted when developing products such as AirPods, HomePod and Vision Pro.
At present, the latest news shows that Apples smart glasses project has entered the initial stage, but to achieve its strict AR experience goals, it may still be still stillIt takes at least five years.Therefore, Apples smart glasses will not come out in the short term. Although companies such as Meta and SNAP have launched prototype products in the market, Apple is not rushing to release it first in this field.
Mark Gurman of Bloomberg revealed that Apple usually discusses the focus group inside the company to ensure the confidentiality of the project.In the development of smart glasses, Apple may take different directions: one is to launch a device similar to the "glasses version of AirPods", and the other is to condense the AR experience of Vision Pro to a pair of glasses that can be worn all day.However, to achieve Apples ideal AR experience still requires continuous advancement.
From the perspective of Apples consistent product strategy, it is not the first to adopt the latest technical standards or gain eyeballs in the new product category, but to create influential products.Lay a solid foundation for subsequent upgrades.Apple may first launch a smart glasses connected to the iPhone to reduce the calculation burden of the glasses and ensure a smoother experience.The ultimate goal is to launch an independent smart glasses, but the technology is not yet mature.
For Apple, smart glasses are not only a new hardware product, but one of the strategic directions of AR technology in the future.With Apples continuous investment in this field, this smart glasses are expected to bring an unprecedented experience to the market and become the new generation of star products after Apples smartphones and smart watches.
