On November 12, the pursuit of science and technology released the "Double 11" war report.The latest data from Avi Cloud Network (AVC) shows that from January to October 2024, in the online market in China, the proportion of retail sales of technology accounted for 15.9%, ranking first in the industry and re-setting the record again.
At the same time, pursue it in , Tmall, Douyin, Kuaishou and other core e -commerce channels have also won the good results of many brand lists, including Tmall Double Eleven Full Home Appliances Brand List/Store List, Douyin Double 11 Goods, Living Electric StoresTOP1, Douyin government subsidized home appliances hot selling Golden List List TOP1, etc.
It is worth mentioning that in the "Pursuing the Spokesperson of China Selection" Jia Nailiangs Douyin live room, the sales of just 5 hours soared to 80 million, the new laundering landThe machine G9 MIX spot plus pre -sale is all sold out, breaking the brands Douyin Single Link for one fell swoop.
From the perspective of the four core categories, pursue and also capture Sweeping Robot TOP1, Tmall Hot List & AMP; praiseTop1, Tmalls high -end dust collection vacuum cleaner Top1; on the JD platform, the dust collector is located in TOP1, and the large suction vacuum cleaner is also up to the TOP1 of the heating list.Machine products were successfully selected into the gold list of Jingdong Family Washing Machinery; on the Douyin platform, the same performance was also good, winning the top1 of the screen sweeping machine industry, TOP1 of the high -priced product list of floor sweepstakes, etc.Explosive list & amp; praise list top1, pursue Pocket hair dryer to get Douyin foldable hair dryer new product list top1; on the It is also the top1 store list and the product list.
The e-commerce platform is in full swing, the offline marketAlso bloom.In this promotion, we will pursue 831 stores offline in science and technology, covering 193 cities, with a total GMV exceeding 130 million, and the sales in JD.com increased by more than 680%year -on -year, reaching a new high.At the same time, the number of omni -channel brand members exceeded 11 million, an increase of 3.5 million new 11 last year.
Adhere to the technology of technology, lead the core explosive product
Since the beginning of this year, the change in new products in the domestic clean electrical appliance market and the continuous acceleration of technological innovation. As an important node for the whole people to promote carnival, Double 11 is undoubtedly a must for major brands.The pursuit of technology to maintain the leading posture on such a fierce competition lies in its strong product power and leading technology.
It is preciseOnly the research and development concept of cleaning problems can be developed and designed and launched so many flagship products, and during the promotion period, this is the best confirmation of pursuing technology to insist on "exchanging technology".In the field of technology applications, pursue continuous innovation of bionic robotic arm, self -promoting panoramic lidar, 100 ° C boiling water self -cleaning, active 0 hair tangling and other industry leading technologies, focusing on "from user needs" for innovative research and development, to truly trulySolve the real pain points of consumers.
In September this year, at the launch of the new product launch conference of the full -category of technology, the X50 series equipped with the first "bionic mechanical foot barrier technology" was released.Finding the flagship floor -to -cleaning technology of the first spiritual arrest smart lifting robotic arm and 100 ° C volcanic lake T40 Ultra, the industrys leading 310AW large suction power superbly exquisite set of dust base vacuum cleaner Z40 STATION, etc.Technology is used for inclusive life.
It is understood that the product research and development and designers of technology employees accounted for 60%, and R & D costs exceeded 7%.Pursuing technology has a series of authorized patents in high -speed digital motors and intelligent algorithms and is in the worlds leading position.As of September 30, 2024, a total of 6004 applications for the global application of technology have been pursued, and a total of 2637 patents have been obtained.The pursuit of technology is always committed to better industry leading technologies. Through continuous technical upgrades and product innovation, it realizes "people have me excellence", subverts the user experience, and create the best products in the same price section.familyTechnology has strengthened the global layout and carried out full -dimensional global coverage from the aspects of products, channels, marketing, and services. At present, products that are pursuing technology have covered more than 100 countries and regions around the world, with a total of over 21 million families.
As a leading brand in the intelligent cleaning industry, pursuing technology is not only committed to providing users with higher technical and higher quality products, but also paying attention to the ultimate product experience and customer care.In order to understand the needs of user needs, pursue technology also adhere to the methodology of user center thinking to empower research and development, carry out in -depth visits and user research activities, collect product feedback, understand user demands, and provide users with better products and experiences.
Adhering to the vision of becoming the worlds largest scientific and technological ecology, pursuing technology has always incorporated cutting -edge technology into the inclusiveness of life, continuously promotes the reuse of innovative technology, promotes the popularization of smart cleaning products, and is the world.Users bring higher quality and better experience in intelligent cleaning solutions, helping the global family quality of life.
