"It is the distant youth that has worked hard."| Duozhi.com
Author | Xu Jingjing
A level 4 and six of college students who have served more than 10 million college students -, Press the stop button today.
This morning, the second place to appear on Weibo is the news of the "closure of insects".Li Haoyu, the founder of the insect, responded to the media and said: "We are taking the liquidation process, the students will refund the fee, the employee has a dismissal fee of N+1 times salary, and the partners will not be in arrears."
As soon as the news came out, it was not only a person in the education industry, but also the former test users on Weibo were also shocked and regrettable.
Many users say: Every time I sell insects to sell lessons, they will send stickers with "no insects and no youth".I studied IV, level six, and postgraduate entrance examinations. They all passed the exam smoothly.Now, I said goodbye to us, "My youth is also over." "Thank you, hatched thousands of butterflies."
In the past 9 years,In the college group, who does not know the "test"?
"Of each four college students, there is a 46 -or 6 product using insect tests."
"In college,One of the three postgraduate entrance examinations uses the postgraduate entrance examination products. "
This is the glory of the insects.
Today, many famous teachers and employees who have worked in worms have also expressed their regret.
"When the first thing was for insects, the first thing was to retire the tuition of the students. At that time, I burst into tears. This shows that our gene is still there. This is that period.The best proof of life. "Li Shanglong, who had previously posted a post for the master of insects.
"As a former colleague who participated in this companys entrepreneurship, in addition to regret, regret and concern, it is also necessary to say: when the company is liquidated, it gives employees N+1 and retired all charges.The money of the students is still a burden and decent, and it is worthy of praise! "Shi Lepeng, the previous English master of the Worm, said in social media.
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199 yuan, once created a word of mouth communication mode
The insects started from the level 4 and 6 training.In August 2015, the first system class of the insect test (in the model, early, the product form of the insect test is pure online super class), the price is 199 yuanThe first batch of 2,000 places for the first four courses were sold out within an hour and a half.On the same day, the 6 -level system class of 2,000 places was sold out within 6 hours.The insects were red immediately.In this four -six -level system class, 17,500 copies were sold in the year.
In 2017, 250,000 passengers and 100,000 postgraduate system classes have been sold, and 100,000 people in the postgraduate entrance examination system have become the extremely popular phenomenal product in college students.At the beginning of the school season, more than 2,600 universities in the country often piled up with bright yellow -colored "explosives" (referring to the textbook materials presented by insects), becoming a beautiful scenery on the campus.
It is worth noting that there are few advertisements for testing insects. Of the 46 users, 90%come from user reputation recommendations.
Level 4 and 6 was once a "small market" that was not favored by the outside world.
In the more than ten years before the appearance of the insects, there are a large number of four -six courses, whethergood.For players in most education markets, the demand for level 4 and 6 itself is not rigid and the unit price is difficult to make large -scale income. It is a bit difficult category.A veteran who has been working in the industry for more than ten years, when he saw the product of the insects, said such a sentence, "For so many years, someone finally lives the business of Level 4 and 6."
Four or 6 -level system class running, laying the later tone to the test insects:
I. Target -oriented.From the end of the end, the complexity is simplified. From the perspective of the user, help the user find the shortest path to achieve this goal.
2. User relationship.Be a friend with users, establish an emotional connection with users.
Third, cost -effective.Do not pursue the cheapest, but pursue at this price, there is the most value user experience, exceeding user expectations.
These three words have become the methodology of doing things inside the insect test.
Since then, the test insects have achieved the super large class — the four -six -level system class of the 10,000 -person class, enrolling dozens of students each year; more than 50,000 people are online at the same time onlineSuper public classes.
According to the official information, in 2018, the income test was 250 million yuan, only 20 million yuan in net profit in the first half of the year, and more than 200 company employees. Among them, the operating team was only included30 people.
Since then, for college student groups, insects have extended the postgraduate entrance examination, teachers, civil servants, study abroad and other products.Li Haoyu had compared the four or six levels to the "soil", and other products were produced in the soil.
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= "2Ghutk4d"> The glory of the insects was inseparable from word of mouth.In 2017, the official data announced that the proportion of registered users to the purchase of the system class was as high as 40%; the average to lesson rate of more than 40%of the system classes of more than 100 courses, and the total number of lessons from the first ten lessons was close to 90%; marketing costsIt accounts for less than 5%, and almost all rely on word -of -mouth communication ...
The first sentence of the insect test is "to be friends with users".
Former executives with insect tests said today in social media: "Although no longer in the test, the process of starting from 0 to 1 and starting a business together is still vivid;There are insects with unconditional trust, a group of crazy but creative teams. "
The word -of -mouth communication of insects has developed into a fan effect, and an intimate relationship with users.Such traits are related to the young team of insects.
"We hope that the test is a online learning brand that is in line with the taste and tone of young people." Wu Yi, the founder of the Worm, said.
This can be seen from many interesting activities.Knowing that "Training Industry This Year · 2017" once recorded:
A dormitory has reported the insect system class for three or more people?Out of the sun, everyone has award -more than 8,000 dormitories participated in this event within two weeks of the event;
Because they are fun, they are not supported, and students are also happy to play worms to test insects.And the teachers, on August 2, 2017, the new version of the LOGO was released. In a few days, there were various DIY versions created by students.
In addition to intimate services and interesting and effective courses, whether the teacher team, operation team or technical product team can play with young people in the post -95s and even post -00s.Learn this a little boring thing in the way they like.
In the past years, there have been many things that are close to young people in the past years: each years cold and summer vacation, the insect test will host the "Open Cave Open Day" to invite students to take the insects to test the insects.The office is "carnival"; in many cities across the country, students will be invited to meet and participate in the "Best Test Banquet".
(Pictured in the picture)
"Training Industry This Year · 2018 2018》 Zeng recorded:
In the evening of September 5, the famous English teachers Yin Yan, Shi Lepeng and others rushed to Hubei University of Technology.This is the third school they visited in Hubei that day.At noon the next day, the test was held in Wuhan to have a buffet restaurant and held a "Bestbound Banquet".After the end, 200 students took collective videos. These youthful college students shouted at the camera: "No insects, no youth!"
Common: In a university dormitory, because one of them took the insect course, the classmates in the entire dormitory were named and became a "insectic dormitory."Some users write on Weibo: "If the school in the study is my first university, then the insect test is my second university." There are still usersSaid: "During the period of studying English, it was really my favorite time for English."
Some former employees lamented: "In the early stage of career,It is also very lucky to have experienced a sample of a good boss and a good company. "
Test insects have also been highly evaluated by their peers.Youdao Kao Shenmian Zhao Jiankun said in the social media today: "Today, a company can end the business ending the business at the end of the business, complete the refund, and after proper and good, it has defeated most of the peers."
(When the insects change the logo, many fans have replaced the avatars with insects)
Tang Chi, who has a Taoist test, gave a high evaluation of the insects: "(((((((((((((((((insects) pioneer) pioneer in the model, courage and wisdom are worthy of admiration. Especially for the majority of students to benefit from the majority of students."Saying goodbye is a choice, and the details may not be important.Todays Weibo hot search has become the last commemorative of the times for the insects -the trainees it has achieved, and the inspiration of the explosive model of the explosion model, will not be wiped out.
Author of this article: Xu Jingjing
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