(text/Zhang Zhifeng editor/Ma Yuanyuan) Although it has always been trapped in the advertising "wipe" controversy, from the perspective of the transcript, the marketing results of the coconut tree group are still considerable.
Recently, the Coconut Tree Group held the 2024 New Years door opening conference to report the operation of 2023: the company achieved a total annual sales of 700,000 tons last year, an increase of 10.26%year -on -year; sales of sales; sales;The amount was 5 billion yuan, an increase of 3.08%year -on -year; the tax paid was 682 million yuan, a year -on -year increase of 15.39%.
In fact, this is the fourth consecutive year of coconut tree group to achieve revenue growth.According to the data of the top 100 companies in Hainan Province over the years, from 2019 to 2022, the revenue of Coconut Tree Group was 4.328 billion yuan, 3.989 billion yuan, 4.616 billion yuan, and 4.719 billion yuan.
Before that, since 2013, the operating income of the Coconut Group has been hovering around 4 billion, and the growth rate has slowed significantly, even in 5 years.It was not until 2021 that coconut trees really started to counterattack.
It is also starting from this time. The coconut tree group frequently suffers from market controversy due to advertising model clothes, text, and style of painting style.The overall style is still small, and advertising slogans such as "drinking from childhood" have not changed.
Since 2022, Coconut Group has been dancing in the live broadcast room of Douyin and Taobao due to male and female anchors, and even with the male anchor shirting with the male anchor.Muscle propaganda forms have attracted attention again.
Although the market is constantly controversial and mixed, the traffic brought by this form is real. According to media reportsIn November 2023, Coconut Group has achieved 14 hot search, 200 live broadcasts and 10 million live broadcast room records.
Just a few days ago, Xu Dongdong posted a Weibo saying, "Wedding special drink, our coconut juice." This topic also caused heated discussions and rushed on Weibo.
According to reports of Hainan Special Economic Zone, coconut tree groups have achieved rapid development by relying on corporate reform and severe punishment of corruption of cadres.Municipal industrial enterprise output value is second and third place in taxes.
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