China Business Daily (Reporter He Yang text/picture) On the evening of February 23, Ruixing Coffee announced the fourth quarter and annual financial report of 2023.According to the financial report, Ruixing Coffees total net income in 2023 was 24.903 billion yuan, and its operating profit was 3.026 billion yuan.As of the end of 2023, the number of domestic stores in Ruixing Coffee reached 16,218.
Ruixing Coffee Beijing Store in Beijing
Financial report shows that Ruixing Coffee Net New in 20238034 stores opened, and the number of stores increased by 97.8%year -on -year from 2022.As of the end of 2023, the number of domestic stores in Ruixing Coffee reached 1,6218, of which 10,598 self -operated stores and 5,620 joint venture stores.Ruixing Coffee also deployed overseas markets in 2023. During the reporting period, the total number of Singapore stores reached 30.
In terms of performance, self -operated stores have contributed most of the income to Ruixing Coffee.Data show that in 2023, Ruixing Coffees self -operated store revenue was 17.880 billion yuan, an increase of 82.7%from 9.786 billion yuan in 2022; the revenue of joint venture stores was 6.226 billion yuan in 2023, an increase of 102.8%from 3.069 billion yuan in 2022.
"Sacrifice" profit for profit has become an important strategy for Ruixing Coffee in 2023.Through the "Wandian Celebration" discount event, in 2023, Ruixing Coffees new trading customers exceeded 95 million, and the cumulative trading customers reached 230 million times.Among them, the number of new transaction customers in Ruixing in the fourth quarter exceeded 26 million, and the average monthly trading customer exceeded 62 million.
The low -cost strategy is more like a "double -edged sword" for Ruixing Coffee: On the one hand, the passenger flow and operating income of the Ruixing Coffee store are reached a new high.But at the same time, it also intuitively affected its profit margin.
In the fourth quarter of 2023, the total net income of Ruixing Coffee was 7.065 billion yuan and the net profit was 296 million yuan, an increase of 444%from 54.52 million yuan in the same period last year, but compared988 million yuan in the previous quarter decreased by 70%.
Ruixing Coffee said that from the fourth quarter of 2023, the companys revenue has a strong year -on -year growth rate.Affected by factors such as seasonal, preferential activities of Wandian Tongqing, and fierce industry competition, the growth rate of profit has fallen, but it meets the companys expectations.
While the profit growth is falling, the cost expenses of Ruixing Coffee are rising.
The financial report shows that the cost and cost of the fourth quarter of 2023 were 6.852 billion yuan, an increase of 103%over 3.382 billion yuan in the same period last year.
Among them, the cost of material is 3.5 billion yuan, which is 1.493 billion yuan in the same period last year; store rent and other costs 1.7 billion yuan, 811 million yuan in the same period last year; depreciation and amortization costsIt was 208 million yuan, and the same period last year was 94.8 million yuan; the delivery fee was 467 million yuan, and the same period last year was 379 million yuan.The sales and market costs were 400 million yuan, and the same period last year was 173 million yuan; the management cost was 562 million yuan, and the same period last year was 411 million yuan.
As of December 31, 2023, the cash, cash equivalents held by Ruixing Coffee, restricted cash, deposit, and short -term investment were 3.753 billion yuan.
It is worth noting that the recent "9.9 yuan activity adjustment" of Ruixing Coffee has caused heated discussions.Some consumers report that the application of 9.9 yuan coupons for individual stores is decreasing, and many people are worried that Ruixing Coffee will cancel preferential activities in the future.
For whether the planned pricing strategy is planned in the future, Guo Xing Coffee Chairman and CEO Guo Jinyi said: "Faced with the fierce industry competitive environment, Ruixing Coffee will adhere to the current developmentStrategic and pricing strategies, while giving back customers, continuously expand market share, continue to bring consumers with high quality, high convenience, and cost -effective coffee, and promote the continuous development of the Chinese coffee market. "
