Author: Xinhan
When everyone is chasing the air, some people prefer to go up.
Sun Hongbin, the "old cannon" of this real estate industry once again exploded the entire market.
Recently, it is reported that a bold action is brewing in the secret of Sunac: Walk to the capital and lakes, prepare a new new new capital "The capital platform points directly to the "hard bone" of non -performing assets.
It is understood that the person in charge of the project will be Wang Peng, the executive president of the legal background.The giants talked secretly.
This move is not only shocking, but also caused countless speculation and discussion.Regardless of whether the news is true or false, it has caused a stir in the bad asset industry.
When the crowd is still chatting about the rise and fall of the real estate market, Sun Hongbin has quietly transferred the bow and brought "now capital" to bad incorporation into bad incorporation.Asset market.
01
Sun Hongbin, this Shanxi man is famous in the real estate world "Dare to bet "!
His childhood was born in an ordinary rural family and accompanied the loess on the barren land, but his dream has never been bound by barren.
He knows that only knowledge can change his destiny, so he studied hard and was finally admitted to Tsinghua University to study the water conservancy engineering degree. After graduating, Sun Hongbin did not directly devote himself to Shanghai, but has hone for a while in the system.
However, the adventure spirit and uneasy personality in the bones eventually drove him on the road to entrepreneurship.From the real estate, Sun Hongbins career has opened a magnificent chapter since then.
In the years of Sunac, Sun Hongbin created one real estate myth after another.Essence
At that time, he pushed Sunac to the peak of the Chinese real estate industry with his own power.
Looking back at Sun Hongbins career, his name always seems to be closely connected with "merger".
From Greentown to LeTV, from Wan to Green Land, Sunacs territory is under the command of Sun Hongbin, like a dark horse, standing out from many real estate companies, with thunder and thunder.Sweeping real estate rivers and lakes.
With its bold mergers and acquisitions strategy, Sunac once became Chinas third largest real estate developer.
Every time Sun Hongbins shot looks so confident, it is not doubtful.However, the changing markets are always inadvertently to the characters who claim to be the king with a heavy blow.
Sunac suffered a debt crisis in 2021. The cold wind of the market was crumbling, and Sun Hongbin had to run around for help.
Falling from the peak to the bottom of the valley, Sun Hongbin and his Sunac seem to return to the starting point overnight.Once the Gao Gao has advanced, but now he has to face the sensation of reality.
The dilemma of Sunac is like a sudden storm, and Sun Hongbin was caught off guard. High debt, tightening credit, and market downturn, All of these are like Domino cards, making Sunacs financial situation worsen rapidly.
Bond default, asset frozen, credit rating down, These words have begun to connect with Sunac.Between Sunacs glory and dilemma, Sun Hongbin experienced the dramatic change from the cloud to the bottom of the valley.
Sunacs sales slowed down, cash flow was tight, This made Sun Hongbin have to start seeking asset sales, even part of the companys equity to alleviate the financespressure.
The reality he has to face is that The pace of expansion is too fast, the lever is too high, so that when the market turns cold, Sunacs weaknesses are being weak.Enlightenment.
Faced with unprecedented challenges, Sun Hongbins transformation is particularly critical as Facing Sunacs pressure.
02
The dilemma of Sunac, perhaps the catalyst of Sun Hongbins transformation.
He clearly saw that the golden age of real estate has come to an end., End.
Now, Sun Hongbin needs a new battlefield and new prey to re -prove himself.As a result, he chose bad assets, which made many people discouraged.
Of course, he chose to enter at this time, not a momentary impulse, but the result of deep thought.
First of all, Sunacs 1.2 billion Hong Kong dollar financing in the Hong Kong capital market not only removed the burden of debt, but also provided sufficient ammunition to Sun Hongbins entry into the non -performing asset market.
With funding strength, Sun Hongbin has the confidence to find opportunities in the market.
Secondly, Sun Hongbin, as a "old gun" in the non -performing asset market, has a deep understanding and rich understanding of the non -performing asset marketExperience.
He knows that Bad assets are often underestimated when the market is sluggish. Once the market recovers, these assets can bring amazing returns. In addition, Sun Hongbins "bad asset complex" is also an important reason why he entered the market at this time.
He has made a lot of money in this market, and he has pointed at every corner here. As the industrys winter is coming, this road may be full of thorns, but it may also lead to another spring.
The so -called, the bigger the wind and the ward, the more expensive the market data, and the market data also supports his judgment.
In 2023, the total non -performing assets in my country will reach 7.34 trillion yuan, and it is expected to reach 9.78 trillion yuan by 2030.
In the first three quarters of 2024, the number of French shooting houses has increased, and the number of maternity books in housing enterprises will be frequent.Expect.
In Sun Hongbins eyes, bad assets are not "hot potato" , but not discovered treasures.He believes that as long as it is properly used, it can turn decay into magic. The market now gives him this opportunity, and he will not let go.
At present, the market is in the adjustment period, and a large number of projects are in trouble.And Sunac, it is possible to use their own experience and resources in the real estate industry. "blood transfusion" for these projects, and earning income for construction.
The overall idea of todays capital has three points: Introduce the stars and traditional funds; introduce external real estate projects for the platform;Essence"Now Capital" is parallel to the creation section of Sunacs generation, which can be created with Sunac to make each money.
This is a brave "betting game" , and he is the "gambler" who dares to bet.
03
How deep is the water market, only trueThe person who lains the water can experience it.
Despite the debt problem, Sun Hongbin still firmly believes that there is a huge opportunity in the non -performing asset market.But dont forget, the complexity of the non -performing asset market is far from comparable to the real estate industry.
The cruelty of the market will not converge due to Sun Hongbins name.
It is full of problems such as debt disputes, legal risks, asset depreciation .Every decision may be fatal.
Sun Hongbin sees those "buried gold" Gold, not only luck, but also real professional ability.
Sunacs previous involvement in non -performing assets, but the experience is still shallow, whether it can be at ease in this deep water, and the risk of control is still unknown.
More to, Sunacs herself is still trapped in debt quagmire, but Sun Hongbin has to reach out to fish for bad assets. At this section of bones, who dares to invest money to a debt easilyEquipment?
Whether Sunac can persuade investors, this is a big question.After all, Sunac is now difficult to protect, but Sun Hongbin wants to jump out as a " Bad asset Doctor" . The logic behind this makes people feel confused.
The debt crisis of Sunac has allowed the entire real estate community to be a crane.If there is a problem with "now capital", wouldnt the entire industry be worse?
But in any case, Sun Hongbins step is enough to shock the market, enough to make those who have despised him to re -examine the courage of the real estate man.
Some people say that this is Sun Hongbins "gambling" without changing, and once again "betting".He is like the gambler who will never be defeated in the casino. Even if his pocket is empty, he has to put on the last coin.
Some people also say that this is the "bottom" of Sun Hongbin that Sun Hongbin sees the market, to "bottom" EssenceHe is like the investor who is looking for the lowest in the stock market, waiting for the opportunity to prepare to come back in one fell swoop.
This step may be the gorgeous turn of the real estate leader, or it may be another nightmare in the non -performing asset market. But no matter what the result, Sun Hongbins courage and determination is enough to make him a business hero of this era.
Lets wait and see if the veteran of this capital market can prove ourselves again in this new turning battle and become the last laugh to the endWinners.
The non -performing asset market is not a good place, a game of life and death, victory and defeat.
Can he succeed not only to his personal destiny, but also the future of Sunac.
