[Introduction] The agricultural bank plus the "light investment" purchase rate discount
China Fund reporter Cao Wenzheng
Fund sales "fee rate war" again!
Yesterday, the official of the Agricultural Bank of China announced that it further relaxed the preferential purchase rate of the "light investment" fund product products.The threshold has fallen to "the purchase rate is 1 % off from the first set deduction.
The reporter noticed that many commercial banks including Bank of Communications and China Merchants Bank have recently announced the preferential concessions of the increase in sales funding rates.Insiders believe that at this stage, the active "fee reduction" of the head commercial banks at this stage is not only the practice of attracting customers under the fierce competition of fund sales, but also a measure to implement the requirements for regulating the comprehensive rate of "steadily reducing the public fund industry".Following the agency of agencies.
Agricultural Bank of China increases "light investment" purchase rate discounts
November 11, Agricultural Bank of ChinaThe announcement stated that it has adjusted the discount rules for the "Light Investment" fixed investment purchase rate from today.After the adjustment, investors fixed the "light investment" fund products in the Channel of Agricultural Bank of China, and enjoys a 1 % discount on the purchase fee rate from the first fixed deduction.
According to the preferential rules, before the investor passed the "Light Investment" fund products in the "Agricultural Bank of China", the preferential rules of the "Light Investment" fund products were "the first fixed investment deduction was based on the original purchase feeAfter the performer, after the successful deduction of the fixed investment for the first time, the purchase rate is 1 % off from the second purchase. "
It is worth noting that the Agricultural Bank of China has not limited the "Light Investment" fund product that can participate in the preferential rate of fees in yesterdays announcement.quantity.The Agricultural Bank of China APP shows that "light investment" has been divided into classification of primary fixed investment, advanced fixed investment, expert fixed investment, county fixed investment, and pension fixed investment. Among them, there are nearly 170 products in junior fixed investment.
In August this year, the Agricultural Bank of China also issued the "Announcement on the Proper and Fixed Investment Transaction Rate Investment Promotion of Public Fund Fund and Investment in Public FundClass Y (FOF) shares and 15 funds that are promoted by "light investment" will be given.
For the above -mentioned different products, the Agricultural Bank of China gave different preferential policies at the time.Among them, for the 20 index funds participating in the "Agricultural Bank of China Fortune Season" event, the rate of purchase (excluding fixed investment) is 10 % off, and the discount time is only August 18th to November 30th, 2023;Class Y (FOF) shares (and incorporated into the CSRCs Pension Fund List) to purchase (excluding fixed investment) rates are 10 % off, and the preferential time is from August 18, 2023 to another announcement.
Data from the Fund Industry Association shows that as of the end of June 2024, China Agricultural Bank of China ranked 9th in the medium sales of equity funds on agency sales, and the size of more than 130 billion yuan.
Fund Sales Subsidies Smoking again
In addition to the Agricultural Bank of China, China Merchants Bank and Bank of Communications also announced a comprehensive comprehensiveThe purchase rate of public fundraising funds is discounted.
On October 12, China Merchants Bank issued a post on official channels, and the official announcement of "the purchase fee rate of China Merchants Bank on behalf of the public offering fund is full."Different from the preferential rates such as product scope, purchasing channels, and buying methods, China Merchants Bank clearly stated that its scope covers all purchase channels, types of funds, and buying, and fixed investment.Comprehensive discount ".
On October 16th, the official public account of the Bank of Communications tweeted that the purchase rate of the Bank of Communications APP fund was fully folded.It is understood that this preferential policy is mainly aimed at the two major businesses of the Bank of Communications agencies and fixed investment.It is understood that although this is not the first time that the Bank of Communications has launched funds to buy discount discounts, it is indeed the first time that the high -profile official announcement of "buying a comprehensive purchase rate" is indeed the first time.
According to incomplete statistics, since last year, ICBC, Agricultural Bank, Industrial Bank and other institutions have also given greater preferential efforts.to date.
Yingmi Fund said that banks batch reduction in the sales fund rate is mainly based on the following reasons.First of all, with the rise of the Internet and the increasingly fierce competition of traditional securities firms and fund sales channels, banks need to use fee reductions to enhance market competitiveness and attract more customers.Secondly, reducing rates can increase customer favorability and loyalty, and help increase market share.In the end, the transformation of wealth management to buyers is the main direction of the future. Banks will also change from sales -type to service -oriented roles, and will pay more attention to providing customers with high -quality services and asset allocation.
A person in South China, a public fund -funded fund in South China, said that the new "National Nine Articles" proposed the clear requirements of "steadily reducing the comprehensive rate of public fund industry", the first step of reform reduced management expenses and No. 1Two -step reduction of transaction costs has been landed. In the future, the third step is to reduce sales expenses on the string; many agency sales institutions to reduce the rate of sales funds are not only to implement regulatory requirements, but also the industrys initiative to change.
Edit: Xiao Mo
Review: Woodfish
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