In addition, the new forces of Luyuan, Xinri, and No. 9 have also caused a lot of impact on the status of The second child in the industry.
Text/Daily Financial Report South Li
Not long ago, Emma Technology Group, an enterprise of Emma Electric Vehicle, announced the three quarterly reports, the companyIn the first three quarters, revenue was 17.464 billion yuan, an increase of 0.05%year -on -year; net profit of home mother was 1.554 billion yuan, a year -on -year decrease of 0.25%.This is the first year -on -year decline in the net profit of Emma Technology in the past six years.
For Emma Technology, in addition to facing the pressure of performance, there is also the companys actual controller, chairman and general manager Zhang Jian, was left by the Chengde City Supervision Committee and investigated the case investigation.The impact of the storm.
Although Emma Technology said that other directors, supervisors and senior managers of the company fulfill their duties normally, the companys control has not changed, the board of directors operates normally, the production and operation management is normal, butZhang Jian, as the founder and chairman, is the helm of Emma.
01
Q3 Treating Rapid Rate Rate Rate and Rate
On October 9th, Zhang Jian was kept and filed for investigation. After more than a month, Emma Technology did not announce the progress of the follow -up.
Public information shows that Zhang Jian, 55, was born in Shangqiu, Henan.In 1999, Zhang Jian and his wife Duan Hua set up an predecessor Tianjin Taimei Auto Industry Co., Ltd., a predecessor of Emma Technology in Tianjin.Entering the electric two -wheeled car industry in 2004 is one of the earliest electric two -wheel car manufacturing companies in China.In 2009, the Emma electric vehicle endorsed by Zhou Jay has swiped screens in major media, and then Emmas sales increased rapidly.
Zhang Jian holds 68.78%of Emma Technology, and has a total of 69.8951%of the companys equity with her daughter Zhang Gege.The companys main business is the R & D, manufacturing and sales of electric bicycles, electric light motorcycles, electric motorcycles, etc., and after 25 years of development, it has become one of the leading enterprises in the electric two -wheeled car industry.
As an old -fashioned electric vehicle company, since it was launched in June 2021, Emmas scientific and technological performance has repeatedly renewed high.In 2022, Emmas scientific and technological revenue and net profit returned from home were 20.8 billion yuan, 1.873 billion yuan, and the growth rates were as high as 35.09%and 182.14%, respectively.However, in 2023, the companys performance growth rate was significantly slowed, the growth rate of revenue dropped to 1.12%, and the growth rate of net profit attributable to the mother was only 0.41%.In the first half of this year, the performance resumed, and its revenue was 10.591 billion yuan, an increase of 3.66%year -on -year; net profit of home mother was 951 million yuan, a year -on -year increase of 6.24%.By the third quarter, the performance fell again, and the revenue in the single quarter fell by 5.05%, and the net profit attributable to the mother fell by 9.02%.
The significant increase in rates can be said to be an important reason for the decline in net profit in the third quarter of Emma Technology.Among them, the sales fee spent 616 million yuan in the third quarter, an increase of 25%year -on -year; the management cost was 448 million yuan, a year -on -year increase of 24.8%.However, as far as the expenses of large -scale sales expenses, revenue and profits do not rise and fall.
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The second child in the industry encountered challenges
"South Yadi, Bei Emma". In the Chinese electric vehicle market, old -fashioned companies Yadi and Emma are at the forefront of the industry for a long time, but now Emmas pace is obviously unable to keep up with Yadi.
According to iResearch data, although the market proportion of Emma Technology ranked first from 2017-2019, the competition with Yadi was very stuck.After 2020, Yadi achieved overtaking and gradually opened the gap.
According to data from the Guohai Securities Institute, from 2018-2021, Yadis market share rose from 16.3%to 27.9%, while Emmas market share was only 14.0 from 14.0%Rose to 16.8%.
It can be seen from the business data. According to Yadi and Emmas financial reports, Yadi achieved revenue of 14.414 billion yuan in the first half of this year; net profit attributable to the mother was 1.034 billion yuan.Throughout the 2020 to 2023, the annual revenue of Yadi Holdings gradually increased from 19.36 billion yuan to 34.763 billion yuan.The yuan, 15.4 billion yuan, 20.8 billion yuan and 21.04 billion yuan, the revenue gap was 6.46 billion yuan in 2020, and the gap last year to 13.723 billion yuan.
In addition to Yadi on the head, new forces such as Luyuan, Xinri, No. 9, and Mavericks have also produced a small impact on the second child of the industry.EssenceIn the new generation of young consumer groups, pursuing intelligence is becoming a new consumer demand.The new forces represented by No. 9 have successfully launched the brand with the help of intelligence in the young consumer group. Although Emma, and even Yadi,, even in intelligence, it is still poured into the "old brand".
Taking Company No. 9 as an example, in the first three quarters of this year, the companys main income was 10.905 billion yuan, an increase of 44.9%year -on -year; net profit of home mother was 970 million yuan, an increase of 155.95%year -on -year;The non -net profit was 937 million yuan, an increase of 169.52%year -on -year.The 10 -year -old companys net profit has approached 60 % of the Emma electric vehicle.
Therefore, for Emma Technology, there is the oppression of the Yadi leader, and the new forces are chased by new forces.In the case of the actual controllers, how to show his fist is unknown.
03
Where is the next highlight?
At the industry level, the formal implementation of "New National Standard" has triggered a tide of electric bicycles, and domestic electric bicycle companies have also experienced a wave of sales growth.However, with the end of the transition period of over -standard electric bicycles across the country, the increase in sales of enterprises has also begun to show a speed reduction. As a leader in the industry, Emma has naturally affected a lot of pressure.
As the domestic growth rate has slowed down, the number of players in the track increase, and the product enters the mature period, the product homogeneity is more serious, the industry enters the rear clearing stage, and the brand competition is even more even more.cruel.
In this context, some companies also turned their attention to the sea.For example, in 2021, Lvyuans smart factories located in Guigang, Guangxi were completed and started, and became the main production base for its entering the Southeast Asian market.In 2023, Lvyuan and Thai local partners officially launched marketing plans and factories to promote the brands development in the local area.
Yadi Holdings Management stated in the first half of the years performance report that "expand overseas markets and promote the" Yadi brand to the world.
, in terms of international channels, the company focuses on promoting agent expansion in the Southeast Asian market and post -market service localization.During the reporting period, international business revenue was 120 million yuan, an increase of 40.69%year -on -year.Among them, Emmas production base in Indonesia was officially put into production in March 2024.
Obviously for each company, finding opportunities overseas is indeed a new opportunity now.But on the other hand, from the current progress of various companies entering the Southeast Asian market, most of them are still in the market development period. Facing the many uncertainty of overseas market policies and other aspects, if you want to achieve a large -scale breakthrough, you still need to need to make a breakthrough in scale.Overcoming all kinds of difficulties.
The future market pattern may change.
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