This Spring Festival I believe many people can often hear such a mysterious "spell" at home gatherings: eggy, egg duck egg poached eggs ... Yes, "Egg Tsai Party", thisNew National Games played phenomenal performance again at this Spring Festival.On February 10th, the "Eggs" party officially announced that the number of online nights at the same time exceeded the 40 million mark at the same time, and the server still queued in the late morning and early morning.Today, "Egg Tsai Party" has the top list of free lists, showing the horrible "absorption" ability.
In fact, it is not difficult to predict. The Spring Festival is the most abundant time for the general public leisure time, and the desire to interactThe demand for gaming with strong interaction characteristics has also increased significantly.At the same time, the Spring Festival, as a traditional festival that contains deep national emotions, is more likely to bind marketing events to form a memory anchor point.
and "Egg Tsai Party" in this Spring Festival undoubtedly once again achieved "national carnival".
Understand young people, the unique "egg -match" culture makes the Spring Festival social without pressure
For the Spring Festival file, social networking has always been the core attribute of all products to break through. To this end, the content of activities during the Spring Festival focuses on strengthening social networking, and the opening of the black team to obtain additional welfare bonuses has emerged endlessly.The original point of the long -term phenomenon performance of "Eggs", I believe that everyone is still in memory of the dark horse impression of the Spring Festival in 2023. This is due to the social attributes of "Egg Tsai Party".
The unique "egg -collapsed" culture makes social networking very common in Egg Tsai Island, no need to have social pressure in any scene, and players remain inThe shallow social relationship can still enjoy the fun brought by interaction, and a hug movement may harvest a "egg -bodied".
The most important thing is that "Eggs Party" understands young people, and the popular popular culture has everything in the game. Everyone has more common topics in the game.There is also a higher desire to discuss.
For example, "Eggs Party" during the Spring Festival held a homemade Spring Festival Gala in the game.Subject three, instantly let the eggs in the audience opened the discussion without calmness, and said that "I laughed at me", "I did not expect that I couldnt escape the subject three here."It also made the Spring Festival Gala atmosphere even more.
But to say that the atmosphere is the most bursting, it must be the "salted fish pervert evolution" on the stage.As one of the most weapons on the island of Danzai, the image of the salted fish stick is deeply rooted in peoples hearts, but I do n’t know that the salted fish stick also has its own dream, that is, ascending the Spring Festival Gala. After being left on the stage by the egg, the salted fishThe stick finally decided not to make salted fish. After a "miserable" self -confession, the evolution of "abnormal" was completed, and it became a "salted fish egg"."" Salt Fish Three Swords "and other unsteady stunts, finally transformed into Jackie Chan to echo the theme of the year of the dragon.
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The show made many eggs players who laughed and broke the defense. Although the second second, it did cause players to playersThe emotional resonance of the salted fish stick still attracted a lot of onlookers after being uploaded to the Internet, saying that "this salted fish dubbing is too artistic", "Someone can record it on the screen, our piles of eggs are surrounded by upside down, and our piles of eggs go around up., Laugh at us. "It is enough to see the popularity of the show in players.
It is worth mentioning that at the end of the Spring Festival Gala of Egg Island, there will be a tradition of Spring Festival Gala in the years."Unforgettable Tonight" moved into the show and sang by all performance eggs to end perfectly for the first Eggs Spring Festival Gala.
In fact, "Eggs Party" is always creating a relaxed and casual social atmosphere.Looking back at the content of this Spring Festival version, this social atmosphere has become more and more solid, and it has become a social approach to young people.And generations of generations no longer follow the traditional way of "Congratulations on getting rich, everything like you", they are more willing to bring three or five friends to go to Egg Tsai Island to open a different Spring Festival. After all, "Eggs Party Party"Understand young people, here they are more likely to find common topics between each other.In this case, the Spring Festival "Eggs Party" is not surprising.
Emotional Compassion, a trip to go home with eggs
February 8th, "Egg Tsai" releases the secret of the Spring Festival TVC —— [New Years Eve "Bar".The film is not long, only 4 minutes and 27 seconds, but in the film, a complete plot is shown: Youzi who are outside the Spring Festival go home and reunite, but the journey is always full of accidents.It may also be the way to move forward by a falling boulder, but when the accident came, it seemed that there was always a mysterious power to quietly help people who were looking forward to reunion."Eggy ~" The rolling figure quietly appeared, helping the reunion with "eggs", and the eggs along the way helped people who returned home to rule out all difficulties. Eventually they gathered to congratulate the New Year.Ming, feel the lights of thousands of lights.
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The exposure of the game screen is almost flashed. It is easier for us to remember, it is easierIt is the kind of concern and thought of the home of the South China Sea at the Spring Festival.
It can be seen that this Spring Festival TVC "Egg Tsai Party" is to use the emotional binding of the Spring Festival and home.The brand concept of all things can be implanted in it. Through empathy emotional transmission, the entire circle has emotional resonance and true feelings for the image of eggs.What does eggs look like?In the video review area and barrage area, some users have said that they really want to pull the eggs into the real world. This world is actually a huge egg.
Today, in the topic of the discussion of the "League Eggs" on Weibo topic, the total reading has exceeded 48 million.
For the current "Eggs Party" today, those who want to express have already exceeded the content of the game itself, and more importantly, itself is itself itselfIP communication and the ability to break the wall breaking on different circles.Because of this, we have rarely seen "Egg Tsai Party" on a large -scale publicity in their own gameplay. Instead, we have seen more theme linkage of eggs.
IP linkage, strong joint lock in the Spring Festival top flow
In the year of "Egg Tsai Party", more than 40 well -known IPs, including Sanrio, KFC, Mixue Bingcheng, etc., can be described as covering the entire field of clothing, food, housing and transportation.On the occasion of the Spring Festival, the linkage gene of the "Eggs Party" has long been eager to move, and this time the goal is to aim at the "Bear", which is also the top IP of the Spring Festival.
As a "Bear End" who accompanies friends in the Spring Festival for the first tenth consecutive year, he also brought the big movie "Bear Out of time and space" this yearThe strong strike is coming. As of now, the box office has reached 855 million, which is second only to the third place in the box office list starring "Hot and Spicy" and "Flying Life 2" starring Jia Ling and Shen Teng respectively. This is undoubtedly this one.Unparalleled influence and appeal of top -flow animation IP.
Incidentally, the "Eggs Party" also linked to "Hot and Spicy", not only the Weibo draw to send a movie ticket,Also launched in the game, the theme map of the movie "Exploring the Movie Hot and Hot".
In the linkage content with the IP of "Bear", "Egg Tsai Party" launched the thick bear and bear skinThe image, and the bald head has launched a classic clothing dress to eliminate the villain temperament. After all, "everything can be eggs". On the basis of the rolling eggs, it seems that any dress can reflect the original essence.
The warm tree house of Bear Bear Er, the new map engraved the scene in the animation one by one, creating a 100 % sense of substitution.
After the launch of the linkage content, it also ignited the great enthusiasm of the players.In the platform, the discussion of Danzai and Xiong Na Lianjie is one after another.The heat.It is worth mentioning that in this "Bear", "Egg Tsai Party" has achieved the linkage with the three giants of the "Hi Goat and Big Big Wolf" and "Pig Man".
In the national carnival nodes such as the Spring Festival, "Eggs Party" also continuously finds the scope of the linkage of IP and scenes that meets itself.In addition to "Bear" in the game, she also announced the new spokesperson Yang Zi to create a big incident in the island. On February 8th, it opened a wonderful national style in the Chinese traditional festival.Confirm that it reached a link with Disneys "Crazy Animal City".
Outside the game, "Egg Tsai Party" continuously log in to the CCTV Spring Festival Gala and Henan Spring Festival Gala.He Xinchun Temple is fun] For the theme, 43 Spring Festival Temple Fairs were held across the country, and at the same time, it was used as an offline promotion of the sub -brand [Egg Friendship Club] to host 154 urban parties.
Todays "Egg Tsai Party" has already been integrated into peoples lives and has become a symbol of "Bear.》 The pioneer IP linkage further consolidates the position of other national -level games and the top flow of the Spring Festival, and also gives it an unbearable IP value, becoming the most beautiful babies during the Spring Festival.
Conclusion
In this Spring Festival.The confidence and more adequate preparation, relying on the accumulation of the Cyclonus for a year, know what kind of social experience the player needs, what kind of content can resonate with the player.The multiple scores even become a special existence and emotional link.
This years Spring Festival, the social blessing of "Eggs Party" is still strong, and further finds the emotional resonance of the public during the Spring Festival. Finally, creating the world with unique linkage ideas is a hugeThe atmosphere of the eggs of the egg has already locked the Spring Festival victory.
I believe that in the Spring Festival next year, even many years later, the "Eggs Party" is still the top king, and today the players will still be active on the Danzi Island, waitingBelongs their eggs New Year.
