TTNEWS
  • entertainment
  • Sport
  • Finance
  • tec
  • Travel
  • military
  • Parenting
  • fashion
  • game
  • history
  1. home
  2. game

When the "Second Emperor Emperor" ushered in its 3000 -day anniversary

2024-11-12 00:03:00

On October 30, "Yin Yang Shi" opened a new sign -in achievement system -login for a total of 3000 days.Since September 2, 2016 on the iOS platform public beta, this game has accompanied the players for 8 years.

Looking back at the domestic header and two -tourist tour that was launched in the same year as "Yin Yang Shi", the situation is not good now.The revenue of "Girls Frontline" has declined, and in the past year, it has rarely appeared on the iOS best -selling list. In October this year, the game announced the suspension due to the version number related issues in the cooperation agreement."Crash 3" is facing the problem of homogeneous competition in the type of gameplay. After the second part of this year, the new content has also triggered a certain amount of controversy, resulting in the decline in flowing water.

"Yin Yang Shi" is different.In the past two years, the game can still return to the top 100 in the best -selling list every time the version is updated. At the 8th anniversary, it will be 6th place in the iOS bestseller list.Such achievements even exceed many new two -tourism.For the current fierce domestic second tour market, Evergreen of "Yin Yang Shi" is a miracle.

"Evergreen Products"

So how can "Yin Yang Shi" be a long lineOperating?What did it do and what did it avoid?

The first batch of "pioneering users" second trips

In, "Yin and Yang Shi" has a nickname- "Second Emperor Emperor".It is said that it is "first" because the launch time is early; "Emperor" is because it is the head product of that era.Many people believe that it is one of the first domestic two -dimensional tourism in China.

In the end -of -game period of time, most manufacturers target male users during operation.In the early years, the second tour market also showed the same characteristics.Since 2013, with the development of the mobile Internet, users in the mobile game era have shown explosive growth.This growth is not limited to gender and age. As long as you have a mobile phone, it becomes a potential game user -this also gives birth to the concept of later "National Games".

At the same time, the domestic pan -two -dimensional cultural circle layer is also developing at high speed.The core two -dimensional group has shifted to the Internet to develop a new position. Social platforms, video websites and other channels have accelerated the popularity of second -dimensional related subcultures.

Under this trend, female users who are interested in the second dimension and pay more attention to content (especially art) have become an important new force among gamers.They have high demand for social networking and have evolved unique preferences on social platforms.

"Yin Yang Shi" is exactly the first batch of "pan -user" air outlets at these two levels.In terms of art, the game adopts Japanese art and Japanese themes, but it has made different degrees of addition and subtraction in the wind, and strives to be aesthetic and mysterious. The overall content is highly unified.", Is very attractive to the pan -dimensional group.

"Yin Yang Shi" has become the youthful memory of many people

early 2017, Baidu IndexIt shows that female users in "Yin Yang Shi" account for 44%.At that time, Weibo was the main position of "Yin Yang Shi" player.By 2020, Xiaohongshu became the second largest main position of "Yin Yang Shi" players. The topic view of the topic has exceeded 680 million times.

In terms of operation, "Yin Yang Shi" also pays great attention to the content of pan -users and the public.Earlier, most of the marketing marketing of the second trips basically only faced the core two -dimensional group, and "Yin Yang Shi" not only abandoned the controversy in the early two -tour marketing activities, achieved "all ages should be suitable", but also carried out public welfare and cultural linkage publicity.To a certain extent, let the public understand the positive side of the second dimension culture.

After 2016, when "two -dimensional" gradually accepted the society and established a broad concept of two -dimensional element, the operating strategy of "Yin Yang Shi" shows obvious advantages.: At all kinds of ACG exhibitions, "Yin and Yang Division" related creations and COSPLAY frequently appeared, and often appeared on social platform hot search. At the same time, the game also appeared very active when it came into contact with fellow creation, and incorporated the fan economy into part of the marketing.

It is worth mentioning that because the launch time is earlier and the second tour market has not yet been subdivided, although it is also regarded as a game that values ​​content and sells characters, "Yin Yang Shi" is in the yin and yang division.During the operation, it is rarely affected by gender issues.Xiaoye, an old player who has signed in for 2905 days, told me: "In" Yin Yang Division ", everyone pays more attention to the game itself, and the Royal Soul (game equipment) is good." The project team will not actively mention this direction during operation during operation.In the content, the player community also lacks the soil of discussion -in a sense, despite the changes in the times, this is still worth learning for the older second tour and the newly launched second tour that is still operating.

"Pay more attention to ip"

"Division "" is actually quite "heavy".Its gameplay framework refers to the "Demon Summon", which performed well overseas at the time. This set of gameplay has been verified by the market, but it is also more complicated.As far as "Yin and Yang Division" is concerned, whether it is the role of the role, the types of level materials, or the high expansion of fighting, are higher than many of the current heads of heads.

In other words, it is very "liver"

This allows "pan-user" to a certain extentWe are very small.The player empty the moon told me that the gameplay is quite complicated to her. She watched many teaching strategies on Xiaohongshu and B station on the station B. It took more than a month to gradually master.

The empty moon is in his 40s this year, and is a office worker from nine to five.Prior to "Yin Yang Shi", the heaviest game she had played was "Defend Radish".In September this year, her daughter was promoted to high school and had to concentrate on preparing for the exam, so she gave her the account of "Yin Yang Shi" who had played for 5 years and let her "replace the liver".

She showed me some notes, including the "long discussion" of netizens, and her own sorting and summary of the existing strategy on the Internet.She labeled some key parts with a red mark and added some of her own understanding.

"I think the most difficult thing is to fight. I basically do fully automatic operation, because I do n’t know how to manually (operate), and I can only take general scores (and rewards) automatically."Kong Yue laughed and said," In fact, I am not very interested in the games gameplay. The reason why I can persist is because the gameplay is formulated, developed and rewarded."It is difficult to change", of course, she insists on playing "Yin Yang Shi" another reason: find more common topics with her daughter.

Note made by empty moon

For other players who play "Yin Yang Shi" for a long timeIn the end, after being familiar with gameplay, subject matter, and art style, the emotional value and companionship of IP are important reasons for them to continue to choose this game.Some players mentioned to me that in addition to the "ontology", they generally played the "Yin Yang Division" IP derivative game, such as "Yin Yang Division: Bai Wen Card" and "Decisive Battle!Ping An Beijing.Third -party data shows that these derivatives can often get quite good results in a certain period of time. Although the subsequent performances are different, they still objectively promote the retention of the game -many players who have tasted the derivative games, and in the endBack to "Yin Yang Shi".

At the same time, these derivative works also helped "Yin Yang Shi" consolidate the IP matrix.According to the 2018 Gamma data "Yin Yang Division" IP Value Analysis Report, the IP value of the "Yin and Yang Division" reached 46.8 billion yuan.Judging from the discussion on social platforms, these derivatives bring huge social value as an IP, and even some "retreat" players are still keen to participate in the discussion of related topics.In general, players IP loyalty has become one of the key factors for the evergreen game.

In the past two years, the brand marketing of "Yin and Yang Division" IP has no "big move", but is stably linked according to several main types: the first is the game content, find to find, find to find the content of the game, look for the content of the game.IP linkage that meets the needs of players; followed by cultural and creative skin or items that link to traditional culture and non -heritage arts; in addition, there are IP authorizations that cooperate with physical brands.

Service operation

"Gen" and "dry", then service work is "branches".For a long time, "Yin and Yang Division" is the leader of the service in the second tour market.Together with the "roots", "dry" and "branches", we can build a long -sized super IP game.

The service is divided into two types. One is to continuously introduce new content to meet the content of the players content; on the other hand, solve the problems encountered by players during the game operation.

Content consumption is the main factor affecting the life of the game. For a second tour that requires a lot of content consumption, this problem is even more severe: the products of the past ideas are difficult to accept, and old players and old players and old playersDue to large and small operating issues, it is endangered.As a result, most second -tour manufacturers will not focus too much on single products, but do long -term IP.

In this direction, although "Yin Yang Shi" has spent a lot of effort on the IP matrix, the game content itself has not been left out.In the past two years, "Yin and Yang Division" has maintained a high frequency of update, and activities have continued.Players can still get enough experience through the game itself.

However, this operating strategy also brings some new problems: many old players gradually entered the society from their school days, decreased in spare time, it is difficult to draw time to experience the heavy game contentEssenceToday, most of the new players measure the "Yin and Yang Division" at the standard of contemporary two tour, and believe that it is too "liver" and tired.

In this regard, the response strategy of "Yin Yang Shi" is "quickly feedback" to enhance the players good impression of service.In the official account or topic of "Yin Yang Shi", there are many players criticizing the game.Most of these criticisms are related to the core cycle of gameplay, and demanding burden reduction is an important demand.If it is feedback related to values ​​and balance, the project team can always be adjusted within 24 hours.

Under some dynamics of the official reposting Erchuang, it is full of players thirst for optimizing the burden reduction

Xiaoye said: "I feel that the project team is really turning the advice of players every day. In the game, we can directly write a Writer list for NetEase, or give feedback directly with Xinyi customer service manager (Netease exclusive customer service channel). I used to thinkLiver dog food is not very friendly to old players. It is required to automatically replace dog food settings, and it really waits in the later update.For example, when participating in the event, you can bring a friends style god, solve some difficulties of new players, and also facilitate old players to practice trumpets.Not only that, the game also provides a lot of side gameplay -the war chess in the recent event has attracted many players.

It is worth mentioning that at the operation level, large manufacturers generally have mature feedback systems and exclusive services for large R, such as Tencents "Xinyue Member" and NetEases ""It is easy to serve", but the second -tour project of Chinese and small manufacturers is difficult to achieve this -this may be due to lack of resources and experience, and it is difficult to maintain long -term services; but on the otherDuring the announcement, the excessive emphasis on "providing emotional value" leads to the deep binding of the game with content and characters, but it is not conducive to the more universal operating work in other category games, and even triggers players public opinion.

Conclusion

Overall, the evergreen of "Yin Yang Shi" cannot be separated from the projectThe groups accurate control of game positioning, long -term layout of IP, and detailed service work.Many times, these factors are not intentional, but to explore in the process of adapting to games and market development.

8 years later, due to the differences in commercialization models, "Yin Yang Shi" has not adapted to the accurate definition of todays "two tour".However, it may be because the project team does not set the "two tour" as a fixed goal, but does a "fun game" that "Yin Yang Shi" can not be subject to the standard of the second tour, and its marketing method is alsoIt affects many subsequent projects.

In addition to the success of the product, "Yin Yang Shi" has a very important historical significance: expand the size of the circle of domestic two -dimensional culture -it is the first of many peoples first peopleTwo tour, these players have been exposed to the second -dimensional culture through the game, and then become deep enthusiasts, and also become the consumer entities in the domestic two -dimensional mobile game market.

Today, we can still see the idea of ​​"Yin Yang Shi" from many new games -not limited to existing constraints, but to see the "two -dimensional" depending onFor a style, we open ideas in gameplay and make their own characteristics in operation.These games do not necessarily reproduce the glory of "Yin Yang Shi", but the innovation they contain may provide some inspiration for the current second -quality second -tour market, which can be used as living water.

Popular information
  • Popular works collection of Baili Luoyi · Skin Design Competition!Click to appreciate exquisite Chinese clothes → | 2024-11-12 19:25:37
  • Chunli and I do n’t know the fire dance, who is challenging the bottom line for many years? | 2024-11-12 19:36:20
  • To this extent to this extent, in reality, there are really such illegal figures. | 2024-11-12 19:48:33
  • [Competition Card Group Express] Hearthstone Legend World Championship national service pre -selection card team comes! | 2024-11-12 19:50:18
  • The Three Kingdoms 11: The Nanbar soldiers of Jinghong version are equipped with rattan armor, and the two little princess is full of spicy taste! | 2024-11-12 19:50:22
  • "Three Kingdoms: Troubled World" officially released STEAM pricing 199 yuan | 2024-11-12 19:50:27
  • The 2nd Old Master Cup official announcement!Uzi participated, Captain Doinb!1288 yuan tickets sell light per second | 2024-11-12 19:56:38
  • A new experience full of heartbeat and "stimulus", interview with the producer of "Venus Bright Holidays or Xtreme" | 2024-11-12 19:56:49
  • Who is watching this!The Japanese brain has a new height, and E. coli can also be made into a beautiful girl! | 2024-11-12 20:01:07
  • This quality dares to sell this price!The price war of the mobile game "Inverse Water" continues! | 2024-11-12 20:02:02
  • "Black Myth" Fairy is so cute when they are young, they are only about 100 years old | 2024-11-12 20:02:06
  • Participate in interactive drawing prizes?IntersectionCome to Xiaohongshu to win high -priced peripherals and Hearthstone around | 2024-11-12 20:05:16
  • President Nintendo: The unchanged development strategy of the first game has attracted more players | 2024-11-12 20:05:19
  • The clothes purchased by Zero Yuan are so good -looking, and the "Inverse Water Cold" mobile game player is eating so well with us! | 2024-11-12 20:07:19
  • The junction is so beautiful!Players create exquisite screenshots from the perspective of "Old Lord" | 2024-11-12 20:09:49
  • Steam terminate support for win7/win8: The client is no longer available | 2024-11-12 20:24:28
  • From the debut to the astringent map, the Vatican "Virgin" only took 6 hours | 2024-11-12 20:44:29
  • XQC is not nominated for the annual anchor award fan: the live broadcast quality declines | 2024-11-12 20:52:42
  • The sequence of "Half of Life 3" is released for free!Unreal 5 Ice Snowwinhham | 2024-11-12 21:22:02
  • The whole body cloth of the armor is 10h, and all 13 bosses are carried down!CTM nostalgic service is too outrageous | 2024-11-12 21:22:09
  • Emperor Sichuan ascended the throne!GTA6 has to wait for five years?Rosteen: Pack!The most expensive cost in the history of "The Battle of the Two City" is 250 million knives! | 2024-11-12 21:33:18
  • "Biochemical Crisis 9" broke a lot: involved characters/stories/background/gameplay, etc. | 2024-11-12 21:33:22
  • Warcraft is the most sad BOSS. In the game, it is unlucky for a lifetime, and it will be brushed 100 million times a day by players. | 2024-11-12 21:36:23
  • Gang Lan: Freyta extract value analysis!Can she take the heavy responsibility of drilling before the anniversary? | 2024-11-12 21:45:56
  • The witch is hacking her sheep, and the corn products must be sketches? | 2024-11-12 21:46:13
  • Foreign media broke the news: 369 leaving the team, Meiko joined WBG!Chovy and Canyon leave GEN | 2024-11-12 21:59:23
  • Link has a line in the new work of "Selda", but the producer said that it is wrong | 2024-11-12 22:16:34
  • NING Re -connotation Wang Duoduo: I get old and tell my son that I am the world champion!Do you say you can carry a poem? | 2024-11-12 22:41:40
  • Strange touch: Old games and memories | 2024-11-12 22:41:44
  • So strange?The game produced by China and South Korea will go to the building for 6 months, and at the end of 3 years, it will be suspended at the end of 3 years | 2024-11-12 22:45:29
Latest
Happy Bao | Dream of Dream Medicine Bloom -Graduate Students from our hospital won the second prize of the Capital Medical University 2024 Speech Contest Personal evaluation of the 30 -year history of the best lineup of Ma Lai can barely enter the bench The domestic "three major airlines" C919 aircraft gathered in Chengdu!Practicing flying and going north Shangguang Parents do this to break the "only performance theory", and each child can bloom unique light She, sent a letterless letter to the moon Old cup bonus super lpl champion!Attract the old We Korean aid: I want to support the championship, I want to raise children In 2025, the statutory holidays have been added for 2 days. What is the true attitude of tourism practitioners? What does the PPT look like by Lin updated?After reading it, I was cried by ugliness Beiqing: After the National Football Team Barin will return to Xiamen for the afternoon of the 15th, the 15th day of the 15th National Football Team VS Balling 23 people List exposure: Xie Wen can suspend the race!Fourth goalkeeper+flying wing failure selection The best element of the Super League announced, Wei Shihao missed, 4 people in Shanghai, Luneng 2, Wu Xi was surprised Ding Yongxun fell in love with Zhao Xuehua at first sight and loved each other for 37 years. Now the 36 -year -old son makes him worry Ye Ke has not seen Huang Xiaoming in the checkup. Paparas have been exposed to 5 months of pregnancy. The 24 -year -old Fan Ye compared the 28 -year -old Shi Yunpeng. Aspen: Mbappe has been silent after joining Real Madrid for 4 months. Only 2 interviews have been accepted in 4 months Chen Meng withdrew!Instead, Sun Yingsha was forced to have both and gave birth to 2 questions. What did Ma Lin think? It is the lowest -key county in Shanxi, with world -class famous mountains, but few people know the county name! Ye Ke promised to return the net to cancel the account again as a demon again!Huang Xiaoming is lazy, Ye Ke is alone for pregnancy! Big!Blast Yang Zi accompanied by sleeping: evidence has been obtained, involved in many popular actresses, more synthetic streams out "The Lane Family" Zhuang rushed to drive away his parents and forced Pengfei to buy a house. Only then did you know that Zhuang Chaoying was very lucky Wang Xiaofei hit Big S: A wedding with Ma Xiaomei will be re -wedd, Ma Xiaomei threw out propositions Who is the most runner -up in the World Cup?The Dutch Three Entry Finals are defeated, Argentina is tied, and the other team is the most The Clippers regretted, Harden 19+6+7, after the game, Harden walked towards the Rockets bench, hugged Ethan to pay attention to Rockets 111-103 Clippers!Player scores are released: 4 people are full, 3 people pass, 2 people pull their hips! No accident, this will become the main framework of Amurin Manchester United! Choose a rational student in kindergarten?Can "Run Run" Education really win on the starting line? British PS5 Pro price or permanent drop: the largest retail sales leading price reduction The 19 -day box office broke through 3.3 billion and won the global championship. The strongest movie this year was born. Daolang: The Macau concert is well received, and I won the two former CCTV host of Zhao Pu Li Xiaomeng. 2024 Inner Entertainment is to be exploded, only one year, the gap is obvious Lei Jun is jealous. Xiaomi SU7 has 100,000 offline and 100,000 orders. Guangzhou house tickets can buy new houses in the city!Expert: It is necessary to make the demolished households realized that in the past It is said that the Chery FR Division was established, and the headquarters is located in Shanghai Win 20 points!Du Feng won the first victory, and the new aid 23 points hit a new high. The chef should describe the job from the teachers and students and parents, and the supplier will not run away. Thirty points defeated, the CBA Journey really walked over?The three major foreign aids in Zhejiang broke out, and genius teenagers burst and burst The transformation of Jinji Co., Ltd. suffered a decline of 922 million large orders to terminate the operating pressure of 8.82 million yuan in the first three quarters. 4 games 0 goals!The number of shooters is lost, Alda is deeply trapped in the mud, and the situation of winning the championship deteriorates Crown: 0 to 4!The fatigue is shown. In the first round, Trump took Ding Junhui lightly Korean dramas have evolved to the male lead, no male lead is required The performance benchmark covers the global stock market and gold, and the world is actively configured with FOF to open the closed period CITIC Securities A shares increased by 60% of Yuexiu Capital to reduce holdings by 1% or cash out 5 billion yuan Academician Qian Qihu: The domestic shield is going to the world. I hope that the younger generation of "Chinese tunnelers" will create further glory The whole Chinese class rushes for another year!BLG is highly likely to renew the contract, ELK renewal conditions are only one The husband takes the child to buy milk powder to bring it back to the PS5 Pro, his wife asked the Internet online, and the merchant sent God to assist The most surprising seven players?Downs first!Hilde, three goals on the list! Shenzhen Chuanyin Communications under Chuanyin was awarded the title of new "Little Giant" enterprise in the national specialized specialty The stock price of the market fell by 6.43%in the afternoon of US $ 13.37 in the US real estate investment Sure enough!6 major foreign aid blessings, old acquaintances return, Zhou Peng will lead the Shenzhen team to take off The Egyptian Museum opened the night exhibition tourists with close contact with Pharaoh

©2024 ttnews All rights reserved

Privacy Policy | Service Terms | contact us