When the "original God" 5.2 forward -looking live broadcast last Friday, removed a large number of versions of 5.2 activities, it also announced that the "follow -up eight linkage linkage" is about to start.Neon color matching, fashion trends linkage announcement picture, plus the "eight gods", the image of elegant and cunning in the game, and the image of a big witch with both beauty and wisdom, has attracted many peoples attention and discussion.
Who will it link with?What kind of linkage will it be?Why did you choose "Eight Gods" as the main body of linkage?
But to be honest, I have always adopted an attitude of "seeing the change", because there are too many variables, even the easiest to be the simplestIn the past experience, in the past experience, "The original God" often played an inexplicable ending, let alone it often comes out of the new linkage model case of "Can this be like this?"
So until 11.13, the "Eight Son of God" appeared in the form of a personal account, and the game matrix began to be convinced.The linkage of the eight "" is not mentioned in the future, but at least in the direction of the linkage of "game character breaks the dimension", I will undoubtedly see a new understanding show.
The vibrato first show of the eight gods
"OhIt looks pretty good here. It seems that there will be a new pastime during this time.In Douyin, the audience in front of the screen interacted directly in the form of the first person.
Familiar figures and strange clothing,Douyin, who is using it every day but in this case, is doubting that the way to open the wrong way is so cleverly merged, and the players who watch this scene, at this moment at this moment the Tibett travelers identity and the identity of the real players identity at this moment, Also intertwined.
So I saw some wonderful scenes, such as some players lamented "I have pushed the vibrato", "The gods of the gods are sunny"; I also asked with the Son of God, and wanted her to bring her to General Thunder; and those who wanted the daily life of the rice wife to live on the rice wife ...
Under the vibrato of the eight gods, people really have a unclear distinctionThe sense of virtual and reality.
and said that it is the brand linkage of "Douyin X original god", but in fact, after the linkage starts, the keyword of "brand" is weakened.Reality has become a short video blogger interacted with it, and the parallel of virtual and reality has made this "broken dimension" experience the most precious content of this linkage. Players are also the first show of the vibrato of the eight gods.Naturally, she explored more content creative directions that she combined with short videos.
First of all, since the eight gods come to reality, how to "push" in Douyin Amway, let more people know her, it will undoubtedly become a new proposition for the eight gods player fans, remove the exceptThe comments under the Eight Shenzi account should be supported.
On the other hand, the eight gods are in vibratos "entering the country", which also derivedA large number of stalk culture creation space.Now that they have come to the short video platform, a series of platform features of Douyin will also become an open proposition on how the virtual role will be performed.
Except for the linkage customized modern clothing, will the eight gods be broadcast live on Douyin?Will you chase Douyin hot spots for short video creation?Will you embark on the road of "bringing goods" for Douyin blogger?Numerous linkage may still be brewing. With the guidance of PGC content, the players UGC content brain hole is also expanding.
In addition, the game matrix likes the customized H5 content design about the eight gods in this linkage.
For the content form of the virtual character breaking the dimension, it shuttles the dimension and exit settings of the dimension, which is a very important existence in the game matrix.
After all, when a plump character comes to the real world, the process of tracing the shuttle dimension, then the experience of this wall breaking will be more real and complete, more immersive"Original God" designed this entrance to the H5 content of this time.
H5 Hi -Eight God Son of Eight Children with "collecting novel materials", from rice wife to real world to collect energy, neon lights flash, shuttle between high -rise buildings, take records of real world records, recorded records of the real worldPhoto, then complete the material collection back to the rice wife.
The simple and clear H5 mini game, but this briefing of the wall break-through path, the fashionable and dynamic modern environment of the shuttle between the shuttleCombining with Douyins impression, the "novel" keyword link has the common to the game of reality and the game. There are no reason, there are end -of -end crossing, and the topic of "novel" mission.The theme space that can be played more and the subsequent possible wall -breaking after -sales space -the familiar and recommended novel stalks that are familiar with real players are likely to appear in the new novels launched behind the Badang Hall. What form will these stalks presentIntersectionHow will the rice wife evaluate the content of these novels?
This will undoubtedly be a longer-term and interesting topic.
The greater challenges and opportunities from graphic to short video "Original God"
To be honestThe virtual character is brought into reality, and the practice of becoming an independent individual operation in three dimensions is indeed very large in the advantage of "breaking wall", but at the same time, it is accompanied by huge risks.OOCs produce OOCs, or every move in real operation will be more stringent review and requirements, and the direct impact of real events on the character ...
Therefore, even if you know that this move is huge for the second -dimensional character, there are not many officials who are willing to implement it.But to open a virtual character account to be used as a form of linkage, "The original God" is not the first time.
In less than 6 hours, it has broken 25W powder ...
After the challenge of the wall breaking wall, there was a recent short -term short video field "game character breaking the dimension linkage".
Compared with the graphic form, short videos are undoubtedly stricter for this virtual role to enter the form of personal accounts. Whether it is the improvement of production difficulty and the increase in operation details, Or the short video increases from many aspects of character image, movement, sound, expression, voice copywriting and other aspects of OOC risks.
But at present, "The original God" is still very clever in the linkage processing of "Eight Gods".The characteristics of the characteristics are the main point of this point, and the characteristics of the players are well -known to link the link to the reality linkage content, and grasp the "commonality" from the human settings and platform tone.
Even in the design of the exclusive clothing design, you can see that the clothing cutting point that retains the eight gods itself is the element of modern clothing, but it is still familiar to playersThe eight gods.
In addition, there are massive linkage materials, preheating, linking customization, linkage customizationH5, "Original God" emoticon package, linkage around ... and the two -way linkage content that may appear in the game in the future.
Obviously "The original God" has a greater kung fu, it wants to drive content as a driver, Push the game character to break the dimension, but what is it for?What effect do you want to achieve?
To be honest, this answer may only be the completeness that "original God" can answer. After all, the industry has been launched from "The original God" to the present, and the analysis of manuscripts has continued, but for its various actions, the actions of it,Now that you can decisively judge, there are actually fewer and less. "In a few years, you look at it", so that a few years later you can make new flavors too much.
I can see countless or intuitive or implicit effects on IP in the linkage of these two "Original Gods", breaking the wall, enhancing the content of content drive, and the motivation of content, and the motivation of content, and the motivation of content, and the motivation of content, and the motivation of content, and the motivation of content.Enhance the viscosity of players, establish the expansion of the community atmosphere, the ability to commercialize, IP topic, and even the expansion of the linkage spread, and push the influence of "The original God" from the private domain to the private domain ...
The most clever thing is that "Original God" produces a marketing method developed by this virtual character to break the wall breaking method, producing a silent effect, all benign effects, all benign benignThe role is actively happening, but everything happens naturally and vividly.
It can only be said that this is very "original god", starting from the variety of original gods that are everywhere, everywhere, and everywhere.In terms of players, sometimes the focus is no longer the "linkage" itself, but the fellow club that the linkage can bring, the carnival brought by, and the intimate connection with the self -pushed.
"Encounter in different worlds, enjoy deliciousness" is a feast of player carnival and stalks, and also caused the influence of this linkage form to the industry and even the public.
From graphic to short videos, "Original God" is trying to use "game character to break the dimension", fromWake up the creative power of players in the private domain, release greater creative space, and use platform tone to incorporate themselves into the current more mainstream public domain field, and create a more "grounded" community atmosphere in the mainstream field, Reach more potential audiences, constantly explore new growth points.
Even if you look at the linkage of Douyin and "Yuan Shen" again, you will find that the dark chess it buried, or the white space left in the future,Quite great -more possibilities of game characters in the field of short video, the commercialization of the eight gods personal accounts behind the Douyin operation, and the concept and setting of the shuttle "dimension" left in H5 video, thisFor the follow -up update of the IP and the eight gods, the long -term "broken dimension" has been set up.
I am not sure what the final effect of "Game Character Breaking the Dimension" that "Original God" wants, but it is certain that it can run out on this roadThe figure is getting clearer.
