Quick Technology November 11 news, according to the latest Chinese monitoring camera market report released by Loto Technology, in the third quarter of 2024, China surveillance camera online omni -channel (including Personal Sui Sui and other emerging emerging emerging emerges E -commerce) sales were 7.8 million units, an increase of 3.1%year -on -year; sales of 1.7 billion yuan, an increase of 1.8%year -on -year.
Xiaomi, fluorite, Qiao An, Pupitangs online market sales and sales dimensions in the top four, the sales volume (CR4) is 36.7%.
Xiaomi has the first two dimensions of online omni-channel sales and sales, and the market share is 13.1%and 14.6%, respectively. Continue continuing Crossing traditional monitoring brands such as Hikvision.
In the third quarter, the promotion of a variety of products such as the 3 Yuntai version, the C700, C300, and C500 all has a significant effect. Both eyes and other characteristics.
Fluorite ranks second in the sales dimension, with a market share of 10.4%; Joan ranks second in the sales dimension; The sales are all fourth.
In terms of price, the average price of monitoring cameras in traditional e-commerce decreased from 256 yuan in early 2023 to 216 yuan in September 2024 at 216 yuan The cumulative decline exceeded 15%.
In the list of TOP20, the average price of over 80 % of the brand has decreased.
In the third quarter of 2024, the sales share of 4G cameras in the traditional e-commerce market was 14.1%, an increase of 2.4 percentage points year-on-year.
However, although the selling point of "buying products gifts for lifelong traffic" launched by some brands is very eye -catching, it also brings market chaos and there are false publicity and stealth costs.
