[CNMO Technology News] On November 12, the Cinno institution released the latest report from the domestic XR market.The report pointed out that in the third quarter of 2024, the domestic XR market sales reached 108,000 units, but fell by 35%month -on -month.In the market segment, the sales of consumer VR equipment are only 46,000 units, a significant decline in the year -on -year and month -on -month, which is mainly due to the lack of high -quality VR content and applications and high development costs.
At the same time, the sales of consumer-grade AR equipment reached 62,000 units, which exceeded the VR market sales for the first time, but also declined by 13%from the previous month.The AR device has a relatively single function, the application scenario expansion has not reached expectations, and the limited intergenerational changes have led to the weakening of consumers power to replace the new machine.
From the perspective of the price, The new product of the new product with the birds push the overall price of VR equipment (ASP) climbing to 5,500 yuan above 5,500 yuanEssenceThe price of AR equipment shows a downward trend, and the overall ASP is reduced to about 2,400 yuan. Head manufacturers such as Thunderbird, Ruoqi, and other head manufacturers attract consumers through new iterative iteration and price reduction strategies.
In the ranking of the consumer AR market brand, Thunderbird ranks first, with the sales of AIR 2 and AIR 2S, and new products AIR3 launch.XREALs overall sales remain second. Thanks to the contribution of XREAL Air 2 and Air 2 Pro, it has cooperated with Rongtai Health to develop offline scenes.With the excellent performance of the flagship new product Vital Pro, the Vital brand successfully leapt the third place in the third place in the quarter.
In the domestic consumer VR market brand ranking, the birds take the top spot in the sales list with PICO 4 Ultras hot sales.Da Peng successfully opened multiple application scenarios through the innovation of VR headset and content integration, ranking second.Meta followed closely, ranking third in the third quarter.
