How does AI grass -breed blogger rise and monetize?
Wen ｜ Yun Feiyang
Editor | Zhang Jie
Article Source | New List (ID: Newrankcn)
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At first glance, the account homepage of the million pink dangling number" Little Auntie "is like a person with a person with a person with a face -to -value plant.If you observe it carefully, you will find that the skin of "little aunt" is too delicate, never shows, the expression is very rigid, and many videos are also below the video.It is marked by the platform as "the content of suspicion of AI".
"Little Auntie" is not a real person, but an AI grass blogger.However, according to statistics, "Little Auntie" is estimated to bring about 50,000 to 75,000 yuan in the past 30 days.
The editorial department of the new list found that AI grass -breed bloggers like "Little Auntie" are in batches in vibrato. For example, I searched 10 similar types in just a few minutes.Blog.
The common points of these bloggers are to add account settings with AI beauty, and then trailer to bring goods, such as the number of fans of "spring incense".Less than 100,000, but it has sold over 110,000 items.
How does AI grass -breed blogger rise and monetize?Is this a copy of AI commercialization path?Lets find out today.
The threshold for creating AI grasslands is not high.
First of all, you need a Douyin account with a number of fans above 1,000 to open the function of the product window; then you need to use AI tools such as MidjourneyChoose products such as sound selection alliances and other channels to earn commissions with goods.
Introduction to the gameplay of AI grass-breed bloggers
Reference "Gentle" and "Little Auntie" and other accounts, etc.This type of AI grass blogger basically does not live broadcast, and the monetization mode is mainly based on video trailers with goods.
The video content of AI grass -breed bloggers is mainly composed of three parts: a beautiful cover map with a product price, name, several product details, and a few product introduction voice voice voice voicesEssence
There are no real people, no videos, and no angle of product copywriting. ComparedThe traffic is not bad.
Previously, "Gentle" posted a grass -planting video of old Beijing shoes. The content was the AI beauty cover+product details, but finally won 4202.
AI grass-breeding bloggers sales path has also run through.According to statistics, in the past 30 days, the cumulative estimates of accounts such as "gentleness", "little aunt", and "little nine" are more than 50,000 yuan.
In the e -commerce industry, with the help of AI technology to bring goods, it has always been a topic of attention. From AI digital people in the field of local life, to the popular AI beauty in XiaohongshuBlogger, related practitioners have tried a lot of gameplay.
In contrast, AI grass bloggers like "gentleness" are similar.It is possible to make a person operate dozens of accounts at the same time.
Although at present, the score of a single AI grass -breed blogger is not particularly excellent, but if the number of accounts is multiplied by 10 or even 100, the corresponding sales dataIt may be a very considerable number.
When the anchors are desperately rolling videos and volume live, why can AI bloggers who can distinguish the true and false AICrazy fans, can they complete business monetization?
On the one hand, the fake Jin Dong incident has proven that there are indeed users with a large number of weak identification on the Internet.
In the industry, AI bloggers who can distinguish between true and false at a glance, many netizens may really be difficult to distinguish, and even for this reasonInvest in true feelings and eventually place an order.
Taking "Chocolate, Little Lemon" as an example, the video content of this account is basically "mens disease, most of which are womens popularity", "the better the character,Emotional topics such as men, the more they do n’t meet the group, but if you observe it carefully, you will find that it may be because of the abuse of special effects and filters, maybe because of the use of AI, “chocolate, small lemon” video content not only scene, single angle, different videos sounds, different videos of the sound of different videos.Different, the mouth type is not right with the copywriting, and it looks very AI.
But this is the content that makes "chocolate, little lemon" not only attracting 10.47 million fans, but also many netizens in the comment areaA message with true feelings.
In fact, there are many "chocolate, little lemon" account in Douyin. Most of their user portraits focus on 40Men over the age of age, at the same time, output emotional chicken soup with the help of the beauty image, and finally realize it by product windows and exclusive members.
These accounts prove that the content of AI has a considerable number of audiences.From the perspective of professional e -commerce people, "gentleness" of these AI grass -breed bloggers may have no technical content, but for some middle -aged male netizens with weak identification ability, "post -80s single mother" may be really attractiveforce.
This may also explain why AI grass bloggers did not choose the image of a young girl, but the image was closer to the fire last year."Middle -aged and elderly mens harvesting machine" and "laughing in the city."
On the other hand, the live broadcast e -commerce industry has repeatedly proved that both "goods with people" and "people bring goods" can attract a group of consumers.
In fact, many videos of AI grass -breed bloggers actively or passively marked the content generated by AI, but this does not prevent them from selling goods.
According to observations, most of the accounts such as "gentleness" and other AI grass owners are on the shelves.The potential consumer group, the low price of nine yuan and nine free shipping greatly reduces the cost of consumer decision -making.
High -frequency -released grass -breed videos make up for the dilemma of insufficient traffic flow.According to statistics, the number of monthly publishing works such as "gentleness", "little aunt", and "poetry and poetry department store" are all about 200.
In fact, this miracle-making model has long been verified.In Douyin, accounts including "chess good things", "Qiao Qiao" and "good things" and other accounts are all low -cost department stores such as paper -breeding video, bringing goods, plastic wores, and laundry powder.
For example, as of now, "Qiao Qiao Good Things" has released a total of 47,000 grass videos, averaging 10 daily releases, 10 daily releases, 10 daily releases.In the past 30 days, the estimated amount of goods is about 2.5 million to 5 million yuan.
In contrast, real -life grass accounts such as "chess and good things" choose to appear in the photo, so as to obtain higher conversion efficiency.Use AI to draw a higher production efficiency.
With the advancement of AI technology, when Stable Diffusion and Dall E can efficiently produce more realistic pictures. When Sora can directly generate grass videos, AI grass bloggers are boundImprove the quality of content and production efficiency, and ultimately further improve the ability to bring goods.
Generally, AI grass-breeding bloggers are just a way to use AI technology to obtain higher production efficiency, and real people and real peopleThere is no difference between the quality of the goods, but in the actual execution, there are many difficulties in the AI grass bloggers:
First, the real nature is suspicious.Similar to people like "post -80s mother -in -law", how much such real people who seem to fit together use the characteristics of some users weak ability to identify their ability, and they are suspected of fraud.
In addition, the difference between the display products such as clothes and cosmetics, the difference between AI recommendation and real person recommendFood, drinking and other products that require real -life tasks, AI personal testing cannot be mentioned at all.
AI popular science blogger "SHINE" discovered that a certain AI blogger recently released health product advertisements and suspected of false publicity (the advertisement has been deleted).
Second, commercial copy problem.The biggest advantage of AI grass bloggers is low cost and replication. If you want to increase business value, AI grass bloggers must follow the matrix line, produce the same type of account number in batches, and release grass videos.
But from the perspective of the platform, these account numbers and contents are easily judged as low quality, and then encounter flow limit or even titles.The operator of the AI grass -breed blogger must be "fighting wisdom" with the platform, not only to get a sufficient number of ID cards to open the number, but also the ability to manage a large number of matrix accounts that may be punished by the platform at any time.
Third, the risk of account violations.Most AI grass bloggers choose to sell low -cost department stores, which is determined by account characteristics.However, in the field of low -cost department stores, compared with low -profit brand goods, only Sanwu products and white -brand products have enough profits.If the AI grass blogger is not strict, it is likely to violate relevant laws and regulations.
In addition, the image of some AI grass -breed bloggers is a template, which may involve infringement.Recently, a Ukrainian girl named Olga Loiek posted a video saying that a Chinese platform has an account to stole her image and use AI technology to generate videos to make her AI image shouting China and Russias friendship as a Russian beauty.This sucking powder is made of goods from Russia.
Overall, similar to "gentle" AI speciesGrass blogger, do a typical "waterway business". If you can control risk control, the individual or small team may have a good return in the short term, but if it is a regular army, it may have to lose.
In fact, in addition to the "Liu Yexi" such as "Liu Yexi", the industry is also trying more different AI to bring goods gameplay.For example, "drinking only boiled water" uses AI technology to generate beautiful videos, and currently has accumulated 530,000 fans in Douyin.
If Sora and other AI tools can make low -cost mass -producing grass -breeding videos similar to "chess and good things", the potential of AI grass -breed bloggers may be further released.
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