In the past year, gold is fierce.
The price of head brand foot gold jewelry increased by nearly 17%per gram, and the price of foot gold jewelry at the end of the year reached 624 yuan/gram.
Gold prices have risen, and the enthusiasm of gold consumption is even higher.According to statistics, the national gold consumption increased by 8.78%in 2023, and gold and silver jewelry became the fastest growing category.
Reflected to the performance. In the first three quarters of 2023, the revenue of gold jewelry brands such as Caibai Hundred Stocks, , Chahongji and other gold jewelry brands were all over 30%.As of the end of September 2023, the number of Chow Tai Fook, China Gold, and Chow Tai Sheng stores increased by 442, 224, and 215 respectively compared with the end of 2022.
In this wave of "gold rush", the pattern seems to be determined: the national chain gold brand is like a "giant wheel" accelerating expansion, and regional brands are like "Little Board" in the "Little Board" onLocal swimming.
Zhang Bo after the 85s jumped into the wave of "gold rush" — in early 2023, he opened a family in the Wenwan market in Shiliheyuan International, BeijingPrivate gold shop.
In the face of the fiercely competitive gold market, Zhang Bos entry is tantamount to "tiger mouth to win gold". Who gives him the courage?
Near the end of the year, we went to Zhangbo shop to talk about the year when he sold gold.
Its almost the Spring Festival, and there is a constant stream of people who buy gold. Zhang Bo is often buried in the counter, and one stop is a whole day.At six in the evening, there was a closed shop music in Wenwan City. Zhang Bos wife was still on the table at noon, and a chopstick was not moved.
"How much did this month sell?"
"100 (10,000)."There are still many guests near the Zhangbo shop near get off work.Figure/Jia Shihui Photo
The following is Zhang Bos self -description:
In the first year of the industry, 10 million
