Metusbonwei, a once -beautiful domestic domestic goods clothing brand, has faced serious performance decline and loss in recent years.According to reports, since 2016, Metston Wei, who has taken over by the rich family, has lost nearly 3.2 billion yuan in more than 7 years.Hu Jiajia is the daughter of Zhou Chengjian, the founder of Meetsbonwei. In 2016, she took the family business from her father and became the chairman.However, under her leadership, the company only achieved profit in 2018, and was losing money in other years.
The performance of Meitsbonwei began in 2012, which was challenged by domestic and foreign competitors and the impact of e-commerce.The company has tried to reverse the trend through the brand image upgrade and launching multiple sub -brands, but these measures have not changed the companys loss.While Hu Jiajia was the helm, the company implemented a number of reform measures, including brand reinstation, organizational structure adjustment, and talent training, but these efforts did not effectively improve the companys financial situation.
Faced with continuous losses, the number of stores in Metus Bangwei has decreased by 80%in the past 10 years, from 5,220 in 2012 to 1026.In 2024, the founder Zhou Chengjian went out of the mountain and replaced his daughter Hu Jiajia as the chairman and president of the company. He hoped to lead the company out of the predicament.Zhou Chengjian stated that he will be committed to managing reform and optimization of supply chain, while actively investing in new formats such as live broadcast e -commerce to seek breakthroughs.
The case of Metus Bangwei has aroused the attention and thinking of family business inheritance.The challenges faced by the second -generation successors include corporate strategic planning, organizational structure adjustment, talent training, and corporate culture reshaping.The status quo of Metusbon Wei not only reflects the companys weakness in the main business, but also shows that the company fails to adjust its strategic direction in a timely manner in the context of macroeconomic changes and market competition intensifying market competition.Challenges brought by impact.
