"Generally, our fireworks factory will be discontinued before the twenty -four years before the year of the year, and the eighth and nineth day of the next year will start."
Wu Yi, who was interviewed by the First Financial Reporter, was traveling with his family. This is the most relaxed period of his year. He basically stayed in Liuyang in other times and insisted on his fireworks and firecrackers.
Liuyang City, Hunan Province is the worlds largest fireworks and firecrackers production and trade base. In 2023, the total output value of the Liuyang flower artillery industry exceeded 50 billion yuan throughout the year.A member of the person.
Liuyang City, Hunan Province is the worlds largest fireworks and firecrackers production and trade base.P>
In the past two years, with the optimization of the epidemic prevention policy, the demand for fireworks consumption has continued to increase, and new requirements for fireworks and firecrackers have gradually moved towards environmental protection and quality.The export trade of fireworks companies is also steadily promoting.
The wages of the workers of the production line
Wu Yi has been engaged in fireworks and firecrackers for 20 years, and the familyMany relatives are also engaged in the industry.Wu Yis fireworks factory has a production value of about tens of millions of yuan a year, which can only be regarded as small and medium -sized factories in Liuyang City.
"We 1.6 million Liuyang people, 400,000 people are engaged in fireworks and firecrackers." Wu Yi told the First Financial reporter, "Ten years ago, fireworks production workers probably earned about it a year.More than 10,000 yuan, and now it can earn more than 100,000 yuan a year, which also makes few people from Liuyang go out to work. "
In the past ten years, the sharp increase in market demandMake Liuyangs fireworks and firecrackers get better and better."The biggest reason is the economic development. The people are rich in the hands of the people, and the demand for spiritual entertainment is getting higher and higher."
First Financial reporter learned that under normal circumstances,The profit of fireworks and firecrackers is 15%-20%, but after the two years of the epidemic, demand has increased, and sometimes huge profits occur.
The soil barrier chart built by the Liuyang Flower Artillery Factory in the workshop/Jiupai News Yang Zhen
"> Wu Yi gave an example:" Last years Gatling was a huge profiteering. At that time, the supply was in short supply.The cost is only 20-30 yuan. "" When the epidemic in the early years, the market was relatively sluggish.Signs of sexual consumption, from the end of 2022 to the beginning of 2023, all the fireworks and firecrackers of Liuyang have been emptied, including the inventory of the first two years, the inventory of the previous 3 years, and even the inventory of the first 5 years. "The other is inZhou Xing, who has been engaged in the production of fireworks and firecrackers for more than ten years, is a cautious and optimistic attitude towards the fireworks and firecrackers that are currently presenting the prosperity.There are still some unknown market conditions this year, but according to the trend of open policy, the prospects are still good. "
Due to the advantages of the natural environment, it is in rural areas and suburbsResidents are the main consumers of fireworks and firecrackers.
Zheng Liuyi, which is engaged in Fireworks and Firecrackers in Wencheng Town, Yushan County, Jiangxi Province, sold about 80,000 yuan this years Spring Festival.Basically, each family consumes 300 yuan to 500 yuan.
A nearly 80 -year -old gentleman spent 460 yuan in Zheng Liuyis stores this Spring Festival this year.firecracker."In the past two years, my children and grandchildren have come back to celebrate the New Year, so I want to put a firecracker each in three days on New Years Eve, the Spring Festival, and Lantern Festival.P>
With the improvement of the aesthetic level and economic level, consumers have new demand for fireworks and firecrackers, and products have gradually moved towards high -quality.
The picture shows a firework renderings. The current consumer has a new demand for fireworks and firecrackers, and the product is gradually moving towards the quality
The effect of fireworks is the first factor considering when consumers buy.Wu Yi observed that this year, it sells well is the combination of fireworks. A firework can release various shapes.Zheng Yue, a practitioner who made a firework business in Liuyang, said that the reason why the large -scale combination of fireworks "Thousands of Miles and Mountains" can become popular on the one hand, which is very large, and several people need to be lifted.The effect of aliens is amazing.In addition, the promotion of the new media has also helped the flames of the popularity of the "Thousands of Miles and Mountains".The reason why "Gatlin" can fire is because it is put in hand, and the stimulus and pleasure are more online.
Exporting overseas gross profit margin
Although it is an important national cultural industry in China, it is now in China, but now nowIt has been well -known, and it is no longer exclusive to the Chinese during the Spring Festival. China ’s fireworks and firecrackers exported overseas are not small.
According to the public data of the General Administration of Customs, from January to December 2023, the cumulative exports of fireworks and firecrackers in the country were 363,600 tons, with a cumulative amount of 7.222 billion yuan.According to the "2023-2028 China Fireworks and Firecracker Industry In-depth Report and Prospect Forecast Report" released by the China Research Institute of China Research, my country is currently the worlds largest flower gun production country, and its output accounts for 90%of the global output, which accounts for about the world 80%of the trade volume.
Among them, Liuyang occupies half of the rivers and mountains.The website of Liuyang Citys Peoples Government shows that in 2023 Liuyang exported fireworks and firecrackers 4.05 billion yuan, accounting for 56.1 % of the countrys total.In 2023, Liuyang exported fireworks and firecrackers to the EU market 1.35 billion yuan, an increase of 35 % year -on -year; exports to the United States 1.14 billion yuan; 150 million yuan for African exports, an increase of 146.8 %.From 2020 to 2023, the foreign trade exports of Liuyang fireworks and firecrackers increased rapidly from 1.86 billion yuan to 4.05 billion yuan.
Fireworks have entered Europe in the 13th century. By the 15th century, fireworks have been widely used for religious festivals and public entertainment.In the United States, from the first independent day, it is indispensable for fireworks.
The official website of the American Fireworks Association shows that fireworks are entertainment activities that Americans love to watch throughout the year, adding a lot of fun to festivals, sports events, concerts, weddings, etc., and fireworks are alsoAmerican families get rid of fast -paced life and enjoy the way of family activity.
The consumer and domestic consumption habits in the European and American market are slightly different, and the demand for high -end is obvious.
More than 90%of the products of Zhengyues company are exported to Europe and the United States. She told the First Financial reporter that the aesthetic ability of consumers in the European and American markets is relatively online, and the price is alsoNot so sensitive.In addition, the European and American markets are more for fireworks enthusiasts, while domestic fireworks have more gift attributes. They are usually placed in the New Year, and they are auspicious.Therefore, products sold to foreign markets are more "tide", from the brightness of color to the layout of the picture, to the rhythm, all aspects of the requirements are generally higher than domestic.
The high -end product has brought a high gross profit margin to the firework trade export business.The main business of ST Panda (600599.SH) is the export trade of fireworks. The companys 2022 annual report disclosed that the gross profit margin of fireworks export trade is about 32.13%.The business revenue was 193 million yuan, of which the domestic sales revenue was 301,000 yuan, and the gross profit margin was only 4.52%.
Zheng Yue observed that there are still many fireworks brands that have not moved abroad, so for her company, competitive pressure is relatively large."We are already in front, but we are still seeking incremental increase in overseas markets."
(Wu Yi, Zhou Xing, Zheng Yue are a pseudonym.)
