Shanghai property market.Li Beibei/Photo
CHINATIMES.NET.CN Reporter Li Beibei Shanghai Report
"Shanghai Seven" influence, the Shanghai property market The confidence has gradually recovered, and the entry attitude of buyers is positive.Institutional data shows that during the "Silver Ten" period, the transaction volume of second -hand housing in Shanghai exceeded 20,000 units, becoming the fourth month that exceeded 20,000 sets in the year.In the new housing market, there are luxury homes "three opens and three outs", and frequent "Japanese CDs".
Poly Shanghai Company told the "Huaxia Times" reporter that October Poly World Botianyue project has achieved sales of about 2 billion yuan, including a set of nearly 100 million yuan "top recovery "" ".As of now, the project has achieved sales of over 12 billion yuan.
"Whether it is the first -time need for the first time to enter the market or the improved buyer, it is more active in the market recently and proves that the policy effect is very significant. At the same time Multi -flowering landscape. "Lu Wenxi, Shanghai Central Plains Real Estate Market analyst, analyzed:" (Shanghai) market has formed a mansion of luxury homes, the first improvement, and a multi -point force. Therefore, the continuity of the transaction will be guaranteed. "
The second -hand house has a 5 -day single -day transaction volume and a thousand sets of a single day
On September 29, Shanghai issued a new property market policy, content Including 7 aspects, including shortening the social security or tax period for non -Shanghai residents to pay for the purchase of outer ring housing, the relevant policies that optimize the personal housing loan, and adjust the value -added tax exemption period.The market has given positive response to this sincere "Shanghai Seven Articles", and "Silver Ten" also arrives as scheduled.
During the "Golden Week", the reporter saw when visiting the market that affected by the "Shanghai Seven Articles" policy, multiple sales offices were crowded.Wang Liping, the marketing director of Jinmao Prefecture, Central, bluntly said to the reporter of "China Times" that "the property consultant has smoked."
After the National Day, the new house transactions continued to rise.According to Shanghai Central Plains Real Estate data, in October, the transaction area of new commercial residential buildings in Shanghai was 643,000 square meters, an increase of 39.8%month -on -month and an increase of 14.4%year -on -year.On October 31, the opening of the two projects of Jinhai Tingtai and Longhu Guancui of Xiangyu will be "sunlight".Among them, Longhu Guancai 48 suits of houses had an average price of 40,000 yuan/square meter. A total of 104 groups of effective intentions were subscribed. 87 groups of customers were shortlisted and divided into 46.8.
The Shanghai luxury home market that has been "fairy fight" this year, its popular scene in October is as always.
On October 27th, the second phase of the second phase of the Sunchuang Bund No. 1 House project in Huangpu District, Shanghai ushered in the opening of the third batch of 158 suits, with an average price of up to 172,000 yuan/ Piany, but "liquidation" is achieved within a few hours.Sunac Officer showed that the project has achieved "three opens and three outs" this year, with a total sales set of 472 units and 21.5 billion yuan in gold. It is currently a housing project with TOP2 in Shanghai in Shanghai.
Poly Bo Tianyue, located in Lujiazui Binjiang, is also sought after by buyers.Poly Shanghai Company told reporters that the sales of the project in October were about 2 billion yuan, including a set of nearly 100 million yuan "Top Fu".As of now, the project has achieved sales of over 12 billion yuan.
In fact, since this year, the Shanghai luxury home market has gone out of an independent market.According to statistics from Kerry, as of now, there have been 30 "daily discs" in Shanghai during the year, of which 17 "sunlight" with an average price of 100,000 yuan/square meter, accounting for nearly 60 %.As of September 29, a total price of more than 30 million yuan in Shanghai had sold 1,817 units, which was 941 units from last year, an increase of 93%.Among them, the unit price of 200,000 yuan/square meter Dinghao exceeded 100 sets, reaching 112 sets, which is 1.7 times the sum of the number of transactions in the same price section in the past four years; the unit price of 150,000 yuan/square meter is more than 2,000 units, which is the whole year of last year. 5.5 times.
Compared with the new housing market, the performance of the second -hand housing market is not inferior to: Shanghai Real Estate Trading Center data shows that from October 1st to 28th, the citys second -hand housing (including residential and commercial, commercial, commercial The transaction volume of office buildings and parking spaces has reached 2,1922.Not only that, since October (as of October 26), second -hand housing (including commercial) transactions have a 5 -day single -day transaction volume exceeding the thousand units, of which 1334 sets of transactions on October 13, a new high in the past year.
The data released by the Shanghai Chain Home shows that Shanghai has issued the property market policy at the full moon (9.29-10.28), and the number of newly listed listings in Shanghai has increased by 24%. 39%month -on -month increase; the cumulative number of customers increased by 40%month -on -month, the cumulative volume increased by 25%month -on -month, and the cumulative transaction volume increased by 89%month -on -month.Compared with the same period last year, shells, chain -family APP traffic, consultation volume, and new listing houses increased by about 40%.
The policy effect is significant
The key is that since the end of September, the central government has set up "the real estate market has stopped falling and stabilized" and the strong promotion of "Shanghai Seven Articles".
"Whether it is the first -time need for the first time to enter the market or the improved buyer, it is more active in the market recently, which proves that the policy effect is very significant. At the same time Showing a multi -point flowering pattern.
Lu Wenxi further stated that, including Shanghai, the transaction performance of the four first -tier cities is good.Driven by first -tier cities, transactions in some second -tier cities have also begun to improve.At present, the signal of the market vitality is obvious. Under the return of confidence, especially in the fourth quarter, it is a period of recovery of housing companies. It will definitely seize the time window of the policy of favorable policies to speed up the push. The subsequent transactions are expected to remain at the current level.
As the market situation improves, many Shanghai projects have recently seized the policy window to accelerate the push. "The war" was sent out.
On October 28, China Merchants Shekou revealed to reporters that the companys "Sea Qinghe Seal" project in Xuhui Binjiang has passed, with a unit price of 112,000 yuan/square meter. 124 sets entering the market, the apartment is 112-134 square meters, and the total price is more than 10 million yuan. It is expected to be listed in November.The reporter was informed that the Sea Qinghe seal was another representative project of the product of China Merchants Shekou "Xi". It was a consortium formed by China Merchants Shekou, Nanchang City, and Xuhui City in August this year.
Lujiazui Taikuyuan · Yuanyuan project developed by Lujiazui Group and Swire Real Estate planned to sell 2 buildings in the first phase of the first phase of the project, a total of 50 houses, with a building area of about 278 square meters and a treaty. 388 square meters, it is planned to start pre -sale at the end of this year; the Yuexiu · Bund Bund project on the North Bund of Hongkou is also planned to be unveiled at the end of the year.Public information shows that the project was jointly built by Yuexiu Real Estate and Lingang Group. For the Villa, a total of 49 units were launched. The total price is expected to be 40 million yuan to 80 million yuan.
During the market visit, the reporter learned that while some projects are actively preparing for the war, they also provide some preferential measures for buyers.For example, Poly Shanghai Company revealed to reporters that the company will launch the "Poly Shanghai Super Dream Program" in November to give corresponding discounts for the first home buyers and replacement customers, such as a certain replacement cycle for some replacement customers, etc. Essence
Industry insiders judge that as the supply has steadily increased, the transaction data in the Shanghai property market will continue to "go up".However, it should be noted that from the current transaction status, the degree of differentiation of the Shanghai market is still higher.
Data from the same strategy research institute show that after the "Shanghai Seven Articles" landed, the average visit to Shanghais new houses rose 131%month -on -month.From the perspective of the sub -regions, the exterior visits and subscription growth far exceeds the external ring project.About 40%of the visiting customers in the Shanghai Foreign Ring Road were driven by the new policy, and about 31%of customers were subscribed by the new policy.In contrast, only 5%of the newly visited customers in the outer ring were driven by the new policy and driven the house.
In the second -hand housing market, although the transaction volume is up, "price reduction" is still the choice of many landlords.In an intermediary store in Pudong, Xiao Zhou, a property consultant, told reporters that in October, many sellers lowered the price, and the price was reduced by 200,000 yuan to 500,000 yuan, and he expressed his hope to trade as soon as possible.
"Including Shanghai, the heat rebound of the first -tier city market has slowed down in late October. However, it is difficult to exceed October.
Responsible editor: Zhang Bei Editor: Zhang Yu
