Foreword
On November 11, the people at the Shanghai Baosteel Stadium were full of voices.
Former England National Football Team Captain, World Football Legend David Beckham came to the scene to interact with thousands of fans and players present, opened the 2024FC categoryThe curtain of the game carnival.
To be honest, this is not its "FC Football World" & amp; "FC Online" for the first time for the first timeInvite international superstar platforms.As early as the beginning of this year, Bell, who had played for Real Madrid for many years, had also cheered on the game platform, and even my favorite former Dutch national foot Sneade also helped this years related e -competition for FC categories.
Former Dutch National Foot Snee
This is curious: FC issued by TencentWhat is the charm of category games, can it frequently attract big coffees to call Call?
Football benchmarks that constantly break through
All of them must be attributed to their brand orthodoxity.
"FC Football World" and "FC Online" as the two FIFA series that originated from EA, a world -renowned game developer EA.With its excellent quality, rich gameplay and top players authorized, it has won widespread praise from global players.
EA maintains a good relationship with the league and clubs of various countries, making their marketing have surpassed simple business cooperation and rose to the height of "human feelings".The simplest example is that on the eve of each generation of works, well -known players will receive a physical game and their ability to notice in this work.
It can be said that even the star who appeared in the game, the FC series has reached the point of no one.
Beckham has a variety of star cards in the game
Come over and obsessed with the game football star.In 20 years, it has played for Ruo Tower of the Premier League Liverpool. Not only did he almost miss the key game of the Premier League because of playing FIFA, he also made a classic "rubbing handle" celebration after scoring.EA, who voted at Tao Bao Li, also made this stalk that only players understood, and made his own Pose.
I almost didnt stretch the live broadcast
ActuallyThe pioneer, the road to growth is not smooth sailing. The reason why it can become the IP of todays football games is inseparable from the strong capital support of the parent company. More importantly, EAs accurate grasp of the pulse of football games and playersDeep insights on demand.
In 1993, the first work of the series FIFA94 was born. This is the EA European branch director Mark Lewis after years of hard work, and finally persuaded the headquarters in the United States that the United States who did not catch a cold in football.After the boss, the product was rushed to launch.At first, this work was named EA Soccer, and the development scale was relatively limited.However, as the founder of the EA FC brand, Lewis squeezed out funds from the intense budget and signed an exclusive cooperation agreement with FIFA (FIFA).
However, the cooperation with FIFA for 30 years is only reflected in the FIFA LOGO on the game packaging.In the field of football, the rights of team uniforms, teams, player names, portraits, etc. are held by the Football Association, clubs and players of various countries.Therefore, to add any "real" element, it is necessary to negotiate with the right holder, which is very troublesome.
This also means that this cooperation with FIFA only obtains the authorization of the four letters of "FIFA".Too many recognizable details, even without real player names.
Inside the development team, it is also very slightly word for this kind of hitting the target for this kind of smashing money, but the market proves that players still eat this set: Franvis FIFA94He has achieved 500,000 sales results and has become the most profitable game under EA in the same year.
At FIFA98, the game exceeded 1.8 million copies with the complete World Cup authorization.For Chinese players at the time, the real game and team data of this game brought great shock.Players can operate a real national football player, revisit the road of the qualifiers, and make up for the regrets of hundreds of millions of fans.
FIFA98
Expression has also made new requirements.Although FIFA works after 1998 are still far ahead of sales, the backwardness of the competition system has aroused universal dissatisfaction of players, and was even ridiculed as "ice hockey games" and even "fighting games".
In 2005, EA Sports recruited the core production members led by David Rute from the original "Champions Football Manager" team, which completely reshaped the game with a real football concept.The underlying system, since this generation, this series has once again ushered in its own leap.
The best inheritance of the orthodontic blood veins
At the same time, EA has begun to have a multi -end layout, and the console game will be played by the console game.The engine is transplanted into the network series.In the era of FIFA Online, EA became the representative work of football end games with its leading product gameplay design and deep understanding of the ecology of the online game.
In 2023, the "FC Online" after the rename broke through the aura of the former, achieved a qualitative leap on the standard of the stadium and players.The logic of the game is closer to real football.The coaching system and the construction function of the court authorized by the real coach have become its original head product standard.
"FC Online" upgraded again on the basis of "copyright" and "experience", and to "competitive" and "social" twoGoing forward.一方面推出首个3v3即6人同时在线竞技版本，让更多好友从单人游戏中解放出来；另一方面，为了避免用户在高强度竞技下产生疲劳感，首创“放置联赛”玩法，让In addition to the intense game, players have a lightweight "brainpower duel" with other players through the lineup.Different types of users can find a sense of belonging in the FC era.
In the emerging mobile game field, EA has not been absent.As early as 2014, EA launched the first stand -alone mobile version, trying to simplify the operation of the console version and transplant it to the mobile terminal.In order to simulate the main battle of the host, the mobile version introduced the combination of the two operating modules of "virtual joystick" and "touch screen control". This design idea has also been used to this day.
The traditional operation key position combination of "FC Football World" can play more than 70 fancy movements.With the improvement of mobile phone performance, EA SPORTS can use more advanced engines on the mobile terminal, showing a game experience closer to the host.
In 2023, "FC Football World" uses the same-source engine with the host version to upgrade, from the players face shape, Model to fancy movements are more realistic.In subsequent iterations, players endurance mechanisms, substitutes, replacement strategies, player management transactions, etc. The complex simulation game modules involved in the complex simulation module also joined.The arrival of FC Football World has also built its own moat in the mobile terminal.
EA Sports develops on the mobile terminal and continues.After renamed "FC Football World", "explosion", "explosive shooting", "emergency stop" and other fancy actions are also being updated.As the fastest shot type in the game, "explosive shooting" is a high -risk and high -return shot mechanism.The animation of power shots lasts longer. During the shooting process, players will face the risk of being steal.But once successfully releases the power shot, you can get a more fast and fast real football experience.
Thanks to the huge IP resources, Although the EA FC after the renaming has been separated from the FIFA, it is based on the worldThe partnerships of major leagues in various countries, "FC Online" and "FC Football World" still have nearly 20,000 real players, more than 700 clubs, more than 100 real stadiums, and more than 30 league leagues.
The card surface of the national foot Zhang Yuning in the game
The copyright system and the true explanation voice, during the 22 years of Qatar World Cup, a large number of players used the Chinese team to win the Chinese team in the game, with falseness.Even 8 million FC players successfully predicted that Argentina won the championship. This topic successively appeared on the hot search and became a "meal replacement" for fans home.
The leader of football category
According to third -party data, the FC series has led football game income to flow waterThe first year is one of the only two football games in the domestic game income list TOP50. This achievement is not easy.According to the information circulating, about 300 million virtual football games have started in the game world around the world every weekend to prove the IP influence of the FC series games.
and the reason why the series can be so successful is actually the aspiration of Beckham in an interview: the desire for victory, the hug of the challenge, the persistence of the dream, and let the football make the footballIt is not just a sport, it has become a life attitude, a global language that across the country and connects the soul.
This is pure and enthusiastic about football, which not only casts the legend of green superstars such as Beckham and Zidane, but also breaks the legend of green superstars, but also breaks throughThe dimensions of video games and the green field have allowed many fans players to reach a story after another in "FC Online" and "FC Football World".
