text | Zinc scale Editor Chen Dengxin | Li Wenjie
Xiaomi, there is no shortage of attention.
February 22, 2024, The first "Renkou Full Ecology" conference in history was held in Beijing, showing a number of new products appeared in a number of new products, Become the focus of hot discussion on the Internet.
Among them, Lu Weibing and Xiaomi 14 Ultra are particularly noticeable.
Xiaomi 14 Ultra, what does Lu Weibing mean?As the first heavy "super large cup" flagship, Xiaomi 14 ULTRA has the best chance of winning?In impacting the global high-end market, Xiaomi and In the end?
Lei Jun "Chongta", Lu Weibing "Shoujia"
"Welcome to Lu Weibing."This is Lei Jun 2019On the Weibo published on January 2nd, the official announcement Lu Weibing joined the Xiaomi Group. Since then, it is responsible for the Redmi brand and execute the dual brand strategy of the Groups high and low.
At this point, the combination of "Xiaomi+Lei Jun" and "Redmi+Lu Weibing" formed.
It should be noted that the relationship between Xiaomi and Redmi is quite subtle. Most of the time, they are "brothers" who play tigers together, and occasionally competitors.
Lu Weibing admitted on Weibo: "Im ruthless, and friends Xiaomi will not let go."
For hard work, Lu Weibing led Redmi all the way to siege the city, especially in overseas markets. In 2022, it accounted for over 80 % of the overall overseas shipments of Xiaomi mobile phones.
In this way, Lu Weibing has also become Lei Juns "shares of the stock."
On December 30, 2022, Lu Weibing was promoted to the president of Xiaomi Group, only three years before it joined Xiaomi, and became the fastest executive of Xiaomi.
Despite this, Lei Jun still firmly controls the basic disk.
According to the "letters list", Lei Jun, who is busy making a car, did not give the mobile phone business to Lu Weibing, the president of the mobile phone department, the president of the household appliance department, and other core business leaders,Still need to report to Lei Jun, and since Lu Weibing took charge of the president of Xiaomi Group, he has not dominated the Xiaomi Digital series conference.
However, Lu Weibing has no complaints and continues to point out.
According to the latest financial report, in the third quarter of 2023, the net profit of Xiaomi Group was 5.99 billion yuan, an increase of 182.9%year -on -year; the overall gross profit margin was 22.7%, four consecutive quarters of four consecutive quartersPromoting; cash resources increased to 127.6 billion yuan, a record high.
The answer sheet is remarkable, Lei Jun completely let go.
So, Lei Jun put more energy on the car business and prepared for the listing of Xiaomi SU7, while Lu Weibing was also the general manager of Xiaomi brand.
Xiaomi 14 Ultra, becoming the first show of Lu Weibings lecture on Xiaomi Digital series press conference.
A Internet observer told zinc scale: "Lu Weibing Hold lived the audience, borrowing Xiaomi 14 Ultra to tear off the old label.It took five years to implement Lei Juns strategy. "
Lu Weibing finally stood to the C position.On the scene, Lu Weibing said: "2024 will be the year when the Xiaomi" car familys whole ecology "will be fully developed. Under the strategy of the" people car familys ecology ", Xiaomi passes through the advanced advancedThe comprehensive leadership of technology and advanced experience will be fully opened up by Xiaomi Surging OS.= "2gkjmbe3"> Needless to doubt that Xiaomi mobile phone enters "Lu Weibing Moment".
Can Xiaomi 14 Ultra hold up the row?
In fact, Xiaomi 14 Ultra does support Lu Weibings first show.
On the one hand, turn on the mobile phone "large aperture and double long -focus era".
Mobile phone images have always been an important feature of consumers attention. Not only the key to the gap between the flagship machine and the ordinary machine, it has also become the "oversized cup" to attract users attention and"Killer" to improve the brand image.
Therefore, Xiaomi has made up the Ultra series.
For example, "Ginkgo Technology" has reported that Xiaomi 12S Ultra cooperated with Leica to make up for the last puzzle of the image ability.The hardware advantage has been maintained for up to 20 months, which is extremely rare in the field of fast -moving consumer goods.
In other words, advanced becomes the core play of Xiaomi "oversized cup", pursuing "one step lead, step by step", so that the image ability is quite profound.
Xiaomi Mi 14 Ultra also continues the core play, equipped with the Leica Summilux flagship dual telephoto, has a higher dynamic range, larger light amount, and better macro performance.
Inlet the amount of light alone, Xiaomi 14 Ultra is 100%super apple.
In this regard, Mattias Hamp, CEO of Leica Camera Corporation, said: "Xiaomi Mi 14 Ultra is the latest work we jointly created, bringing a new generation of top Summilux in the field of mobile imaging optics.Legend. Xiaomi × Leica Optical Research Institute gathered the most elite team between the two parties to create a mobile imaging optical system that leads the times.The image strength of professional equipment is to turn on the "large aperture and double long -focus era" of mobile phones.
On the other hand, compete with mobile phone satellite communication.
At present, with the solution of the satellite communication antenna volume, call power consumption, communication stability and other problems, it has attracted the header players of the mobile track to lay out and become the innovation of mobile phone.One of the focus.
Needless to doubt that smartphones are accelerating into the era of satellite.
"The mobile satellite communication function is like 120 ambulances, and it is less than one or two times in a lifetime, but when you want to use it, you cant." Some netizens said.
In this background, satellite communication is no longer a icing -on function, but becomes a "must option" for flagship machines.
Today, Xiaomi Mi 14 Ultra is equipped with a two -way satellite communication function, making up for the regrets of Xiaomi 14 before and successfully ranked among the first echelon in the industry.
More importantly, there are signs of later standing.
Lu Weibing commented on Xiaomis two -way satellite communication: "The star search speed increases by 60%, the satellite connection speed increases by 29%, the Xiaomi surging T1 chip blessing, the satellite antenna receiving performance increases by 21%."
"Fighting" high -end, have a battle with Apple?
It can be seen above. Lu Weibing and Xiaomi 14 Ultra can be described as mutual achievements. Lu Weibing ushered in the "first battle" in 2024, while Xiaomi 14 Ultra will expand the high -end results of Xiaomi.
In fact, high -end has always been Xiaomis core appeal.
According to IDC data, global smartphone shipments in 2023 decreased by 3.4%year -on -year, but the average price increased by 8%year -on -year. The demand for high -end smartphones is continuing to continueClimbing; Among them, the share of high -end products of more than $ 600 in the fourth quarter was 27.4%, an increase of 3.7%year -on -year.
So, the high -end market has become a place of dispuility for soldiers.
Lei Jun predicted this scene early, and tested water with the Note series and MIX series. Finally, at the press conference of Xiaomi 10, Xiaomi was officially proposed to make Xiaomi a high -end brand.
As we all know, from high and low, it is difficult to high.
Xiaomi is no exception. It is not an exception to seize the consumers mind and the road to high -end. Fortunately, under the strategic patience, it is not expected to complete the high -end market through one or two products.
Riho died, Xiaomi has also changed subtle changes.
According to public information, the sales volume of the Xiaomi 13 series has exceeded 5 million units, and the sales volume of the Xiaomi 14 series for 5 minutes is 6 times the total sales of Xiaomi 13 series, achieving leapfrogging leapfroggingThe growth of the first sales period exceeds one million units.
For a while, Xiaomi 14 and Huawei Mate 60 are hot.
CCTV "Economic Half Hour" mentioned: "As domestic consumers begin to recognize domestic high -end machines, the average price of the Chinese mobile phone market has reached 3480 yuan, consumers line up offline lineups offlineBuying Xiaomi Mi 14 and Mate60, people at the scene are full of people, and everyone is in an orderly queue in line with harmony. Such a scene can only be seen in Apple stores.A member of the Club ".
Lu Weibing said: "In the context of the continuous decline of the mobile phone market in 2023, it has achieved steadily improvement in four quarters, gradually narrowing the gap with the top 2, and the world gradually forms Apple/Samsung Samsung./Xiaomis head brand pattern. "
This means that Xiaomi challenged Apple on the front.
After all, in recent years, Apples crowded toothpaste innovation has been repeatedly criticized, and the idea of "competing for the Central Plains" is also reasonable.
Regarding this, it can be seen from the performance: In the fourth quarter of 2023, Apple Greater China revenue was US $ 20.82 billion, a year -on -year decrease of 13%, which was less than $ 23.5 billion in Wall Street.
In short, the brand high -end is a "long -lasting battle". Xiaomi has achieved some results. Xiaomi 14 Ultra seeks to the next city, and Lu Weibing also needs more victory.
Then, the burden on Lu Weibings shoulders is heavier.
