On November 12, pursued the "Double 11" battle report in technology., According to the latest data of Ovi Cloud (AVC), from January to October 2024, in the online market in China, the proportion of retail sales of technology accounted for 15.9%, ranking first in the industry firstRefresh the record again.
At the same time, pursue in , Tmall, Douyin, Kuaishou and other core e-commerce channelsHe also won the good results of the TOP1 of multiple brand lists, including Tmall Double Eleven Full Home Appliance Brand List/Store List TOP1, Douyin Double 11 Good Property Electrical Electric Store TOP1, Douyin Government Subsidy Home Appliances Hot Sell Gold ListList of List of List of List of List.
It is worth mentioning that in the "Pursuing the Selection of the Chinese Selection Spokesperson" Jia Nailiangs Douyin Live Room special session, the sales in just 5 hours soared to 80 million,The new ground washing machine G9 MIX spot plus pre -sale is all sold out, breaking the brands Douyin Master single link to bring the goods.
From the perspective of the four core categories, the pursuit also captures the TOP1 of Tmall hot listing of the floor sweeping robot.Tmall high -end dust cleaner TOP1; on the Jingdong platform, the dust collector is located in TOP1, and the large suction vacuum cleaner is also up to TOP1.; On the Douyin platform, the pursuit of the same performance is also good, winning the top1 of the floor sweeping machine industry, TOP1 of the high -price section of the sweeping machine, etc., in addition, pursue the mite removal vacuum cleaner to win the Douyin explosion list & amp;Find a Pocket hair dryer to get the top1 of the new product list of Douyin. On the platform , pursuing the floor washing machine is still in the store list and the product list TOP1.
The e-commerce platform is in full swing, and the offline market also blooms more.In this promotion, we will pursue 831 stores offline in science and technology, covering 193 cities, with a total GMV exceeding 130 million, and the sales in JD.com increased by more than 680%year -on -year, reaching a new high.At the same time, the number of omni -channel brand members exceeded 11 million, an increase of 3.5 million new 11 last year.
Adhere to the technology of technology, lead the core explosive product
This yearSince then, the change of new products in the domestic clean appliance market and the continuous acceleration of technological innovation. As an important node for the whole people to promote carnival, Double 11 is undoubtedly a place for major brands.The pursuit of technology to maintain the leading posture on such a fierce competition lies in its strong product power and leading technology.
It is preciseOnly the research and development concept of cleaning problems can be developed and designed and launched so many flagship products, and during the promotion period, this is the best confirmation of pursuing technology to insist on "exchanging technology". In the field of technology application, pursue continuous innovation of technology in technology, self -promoting panoramic laser radar, 100 ° C boiling water self -cleaning, active 0 coats and other industry leading technologies, focusing on "from user needs" for innovation research and developmentTo truly solve the pain points of consumers real use.
In September this year, at the pursuit of a full -category new product launch conference, a cleaning machine with the first "bionic mechanical full barrier technology" was releasedSeries, equipped with the flagship scrubbing technology of the first spirit catching intelligent lifting robotic arm and 100 ° C volcanic lake soaking technology, T40 Ultra, the industrys leading 310AW large suction superb bacteria, the dust collector Z40 STATION and other revolutionaryProducts use cutting -edge technology for inclusive life.
It is understood that the product research and development and designers of technology employees accounted for 60%, and R & D costs exceeded 7%.Pursuing technology has a series of authorized patents in high -speed digital motors and intelligent algorithms and is in the worlds leading position.As of September 30, 2024, a total of 6004 applications for the global application of technology have been pursued, and a total of 2637 patents have been obtained.The pursuit of technology is always committed to better industry leading technologies. Through continuous technical upgrades and product innovation, it realizes "people have me excellence", subverts the user experience, and create the best products in the same price section.familyAt first, the pursuit of technology has strengthened the global layout, and carried out full -dimensional global coverage from the aspects of products, channels, marketing, and services. At present, products that pursue technology have covered over 100 countries and regions around the world.21 million families.
As a leading brand in the intelligent cleaning industry, pursuing technology is not only committed to providing users with higher technical and higher quality products, but also paying attention to the ultimate product experience and customerscare.In order to understand the needs of user needs, pursue technology also adhere to the methodology of user center thinking to empower research and development, carry out in -depth visits and user research activities, collect product feedback, understand user demands, and provide users with better products and experiences.
Adhering to the vision of becoming the worlds largest scientific and technological ecology, pursuing technology has always incorporated cutting -edge technology into Life Interesting, continuously promoted innovative technology, promoted the popularization of smart cleaning productsPopularization brings high -quality and better experience intelligent cleaning solutions to global users, and helps the global family quality of life.
