On October 31, 2024, OnePlus officially released OnePlus 13 mobile phones. After the meeting, Li Jie, president of China, accepted the media interview.In the interview, Li Jie deeply analyzed the current trend of the mobile phone market, OnePluss technological innovation and its future development direction.
Li Jie first expressed his views on the recent iPhone price reduction."The iPhone price reduction has nothing to do with OnePlus, so we dont pay attention to this. We will still focus on the user itself for a long time in the future." He emphasized that changes in the economic and market environment have indeed brought challenges, but the biggest is the biggestThe challenge comes from manufacturers lack of understanding of user needs.Therefore, OnePlus will continue to focus on the needs of users unsatisfactory needs, and through technological innovation, such as the solar display technology and glove touch technology released today, solve practical problems.
When asked about the development trend of AI mobile phones, Li Jie said that AIs progress will not suddenly erupt at a certain moment, but a process of continuous improvement."Everyone is very concerned about AI. Actually, AI has said it for more than a year. But I think the development of AI will not be like everyone thinks, as if everything has changed." He pointed out that AI is gradually changing peoples people gradually changing people.From the quality of search results to the quality of the search results to travel planning and calorie query, the application of AI technology is becoming more and more widely used.OnePluss concept is to be guided by user needs and truly solve the problem of users with technology. Whether it is upper -level technology or underlying layout, it must return to the user scene.
When talking about market competition strategies, Li Jie admits that although the release time is important, the key to the success of the product is the overall expression."Although the release time is a factor, the most important thing about the success of the product is to depend on the overall expression of the product."Products.He also mentioned that the price war still exists, but in the long run, it is more important to improve product quality and user experience.
Regarding the changes in dual brand strategies, Li Jie explained that the performance pioneer and superpo are not contradictory, but the strategic distinction between different product lines and gears.For example, the OnePlus Digital Series, as a flagship, must not only have top performance, but also provide a comprehensive flagship experience in video, screens and other aspects.Maintain the flagship performance.
When talking about the localization of AI mobile phones, Li Jie mentioned that OnePlus cooperated with Google in overseas markets to ensure the smooth landing of AI functions.He further explained the impact of AI on user dependence, saying that AI may be a digital assistant for users in the future. The key is to provide excellent user experience in order to retain users in the OnePluss ecosystem.
In terms of challenges facing the smartphone industry, Li Jie pointed out that the AI function still has a lot of challenges in terms of end -side computing power and power consumption control, but with the advancement of technology,In the future, there will be more and more AI applications.He also emphasized that domestic mobile phone manufacturers have natural advantages in understanding and close to the needs of Chinese people. By in -depth research on user scenes and needs, domestic manufacturers can gain greater advantages in the market.
Li Jie said that Double 11 is an important node, but more importantly is to provide consumers with appropriate products and experiences."Double 11 is definitely a very important node, we also attach great importance to it. OnePlus 13 has just been released, and the price is now very fragrant. We must have no preferential activities of Double 11, but there are some users of the e -commerce platform.Participate. "He mentioned that OnePlus 13 did not have special preferential activities during Double 11, but the recommendation activities of the e -commerce platform will give users more choices.
The impact of this years cost increase on the pricing strategy, Li Jie believes that market dynamic competition is the most important thing to provide consumers with the best products and experiences."OnePlus 13. In this gear, at this price, with top -level hardware configuration and software adjustment, including us to make differentiated experiences in these scenes and technical investment. I dare to pack tickets and others cant do it."
Finally, Li Jie shared his future planning for the OnePlus brand, emphasizing that OnePlus will continue to drive the brand through the product, go deep into the user scene, and provide a unique product experience."Our biggest idea is to use the product to bring a brand. I hope that when the OnePlus brand is outside, everyone will feel that the product has a good texture and good performance, and there is a relatively clear impression and positioning."Canada will continue to invest in core users, core scenes, and core issues to form positive circulation and promote industry development with differentiated products and technology.
