The latest market news states that will enter the home smart camera market.
According to Guo Mingzheng, an analyst at Tianfeng International, Apple will first enter the smart home monitoring lens market for the first time.The stock price of the assembly manufacturer rose sharply.Guo Mingxuan said that Apples smart camera will be fused with the Apple family barrel hardware to support Apple Intelligence and Siri.
The smart camera market in Apple has long been betted by Chinese hardware giants. The latest data shows that won the first one in this marketEssenceA few days ago, the data of the "Monthly Tracking of Chinas Monitoring Camera Retail Market" released by Loto Technology showed that In the third quarter of 2024, the domestic surveillance camera line omni -channel (including Douyin, Kuaishou, Pinduoduo) sales were 7.8 million units., Year -on -year increased by 3.1%; sales were 1.7 billion yuan, an increase of 1.8%year -on -year, of which Xiaomi ranked first in the industry with a sales share of 13.1%and a sales share of 14.6%.
(Figure source: Losu Technology)
In recent years, more and more consumers in China have begun to install monitoring cameras at home. The camera products launched by the Security Giant 360 have once ruled the industry.With the entry of more manufacturers, the industry has been changing. Nowadays, the status of industry giants such as Qiaoan, fluorite, Hikvision, Hikvision, etc. have basically been determined.As Apple joins this market, the market will increase variables again.
Back to the current market, why can Xiaomi, an Internet hardware industry, can defeat many appliance companies, online sales and sales ranked first in the industry?
Holding two big killers, Xiaomi Mi Cheng Smart Camera New King
The main task of monitoring the camera is real -time monitoring target area, Functional complexity is not high, there is no technical barrier, the industry threshold is not high, and the resolution, angle, and functions of the same price products are generally different.Standing on the consumers position, we only need to look at the two attributes -security and convenience.
Most of the surveillance cameras can be connected to users at this stage for users to view remotely, but the network also means that it may be cracked and leads to privacy leaks.You will find that the news of monitoring the camera is found everywhere, and the privacy of other peoples privacy has formed a set of black industry chain.
(source: Source: Baidu search screenshot)
Xiaomi is the Internet andBorn in the mobile phone industry, from MIUI to HyperOS has been emphasizing security and always insisting on protecting user privacy. Its monitoring the camera has a built -in Mijia security chip, which can further prevent cracking.So far, the Xiaomi monitoring camera has not exposed news that was invaded by hackers, which is enough to prove the security of Xiaomi monitoring the camera.
The product of the head monitoring camera manufacturer is very likely to be cracked. Safety is a common advantage. 360 from the antivirus software industry may be better than Xiaomi.Its higher. Compared with the monitoring camera products of other 360, Joan and other companies, Xiaomis biggest advantage is actually convenient use.
Around 2014, the domestic smart home industry entered a period of high -speed development. Home appliance manufacturers have entered the market and launched a variety of smart home devices to support remote control of APP.However, many users have found that if the smart home appliances purchased are not from the same family, they need to install multiple APPs to control the devices in the home, which is very inconvenient.
The products of Xiaomi and their ecological chain partners cover most of the smart home equipment we need, and support Mijia and Xiaoai Voice control.Home appliance manufacturers have a lot of products.Once you develop the habit of buying Xiaomi smart home equipment, when choosing other smart devices in the future, Xiaomi will be given priority.
From the moment I started Xiaomi mobile phone, Xiaomis smart ecological chain began to penetrate into our lives.Take Xiaolei himself as an example. When I bought the Redmi K30 Extreme Memorial, and then I bought a TV and monitoring the camera, considering the convenience, I also chose Xiaomis products.I chose Xiaomi 13 again.One ring is buckled in one ring. Next time Xiaalei changed mobile phones and purchasing smart home equipment, Xiaomi will basically choose.
(Figure source: light technology camera)
Mobile phoneIt is the control center of the intelligent home era. Xiaomi uses the mobile phone business as the foundation, and has trained a towering tree with a huge smart home ecology as the branches and leaves. 360, Qiao An, Hikvision, Hikvision and other brands of monitoring cameras are not bad, but they are inferior to convenience.
Xiaomi, who holds the two major advantages of security and convenience, successfully coded the first online sales in the monitoring of the camera industry. But the success of the surveillance camera field is just the tip of the iceberg of Xiaomi smart home products. With the advantages of the "Xiaomi Grocery Store" intelligent ecology, Xiaomi will also show the competitiveness of traditional brands in more categories.
Smart Home Deep Water Area, ecology has become the core competitiveness
A voice instruction to control smart devices in the home, And finding target software in a large number of home appliance apps, and then entering the APP to control home appliances, the convenience is not at the same level.Even if the smart home equipment purchased is a company, there is a large gap to take out the mobile phone to open the APP operation and voice control.
There is no doubt that after entering the era of smart home, the advantage of mobile phone manufacturers is too great.Even in the era of intelligence in the automotive industry, the dependence on mobile phones has also increased significantly. The voice instructions shown by major car companies summon cars, and they are also inseparable from the joint optimization of car companies and mobile phone manufacturers.
Xiaomi, who occupied the opportunity, has achieved good sales results on TV, monitoring cameras, smart door locks, routers, air conditioners, refrigerators and other industries. The pressure from Xiaomi will promote the development of the industry and force traditional home appliance manufacturers to make changes.
(source: Xiaomi Mall)
CurrentlyMany consumers have not developed the habits of all equipment in the voice control home, so they have left a lot of living space for traditional home appliance manufacturers. After more and more consumers accept the "setting" of smart home equipment more conveniently, traditional home appliance manufacturers will face a more serious crisis. The mobile phone industry has entered the AI era, has a stronger understanding of natural language, can perform more operations according to the users voice instructions, and controls the smart home equipment in the home through voice control. It will also be smoother and natural.
For other home appliance companies, in the face of Xiaomis offensive, either produce mobile phones by themselves, act as a control center for smart home equipment, or cooperate with mobile phone manufacturers to integrate into the smart home of mobile phone manufacturers into the smart home of mobile phone manufacturersEcology.However, the header of the mobile phone industry is extremely serious. The new brands cannot be squeezed in at all. Grees entry into the mobile phone industry also ended in failure. This road is undoubtedly a must.
As for the ecology of integrating into the mobile phone manufacturer, it is a choice that manufacturers can consider, but first of all, Xiaomi and Huawei must be excluded because these two companies are also expanding smart home business and home appliance manufacturers.There is a competitive relationship. OPPO, VIVO, and Honor are the options worth cooperating in home appliance manufacturers.In addition, Honor shows the ability of the Magic 7 series to call the third -party APP. home appliance companies can also cooperate with mobile phone manufacturers to deepen the AI cross -level calling function and realize smart home equipment bound for third -party APPs.
The smart home industry has developed to this day. Even the products with low demand for remote control in refrigerators and gas stoves have added intelligent functions. A large number of intelligent devices have emerged, forming a smart ecological network. Xiaomi and Huawei, such as the intelligent era control center equipment, have congenital advantages.In the future, intelligentization will become the main foundation of home products, and traditional home appliance companies need to be survived.
The prospect of the traditional home appliance giant is worrying, AI is a transformation starting point
The online sales of the surveillance camera are just domestic smart home furnishingsThe epitome of industry development.Refrigerators, gas stoves, etc. For products with low demand for remote control and intelligent functions, the influence is slightly smaller. Smart speakers, smart door locks, monitoring cameras and other categories have higher requirements for remote control, so they are more likely to be largely large.Environmental influence.
The changes in the industry are obviously not good news for traditional home appliance companies.Without mobile phone products as the control center, it is difficult to build a software and hardware ecological empire comparable to Xiaomi. If you want to achieve more convenient equipment control, you must cooperate with mobile phone manufacturers.
Fortunately, the arrival of the AI era has given traditional home appliance companies a new choice.The function of calling the third -party APP through AI can also achieve an experience comparable to the first -party native smart home ecology, which can prevent home appliance companies from becoming a vassal of mobile phone manufacturers.Of course, even if the convenience has improved, traditional home appliance companies cannot take it lightly, and they need to learn Xiaomi to achieve "grocery spreading."
(Figure source: Xiaomi)
It means that home appliance companies increase the category, and make themselves a huge hardware equipment sales company similar to Xiaomi Mall to meet the all -round needs of users as much as possible, and avoid users who need to buy different equipment from different enterprises. After all, a device installs a corresponding app, even if there is voice control, it is still too troublesome.
Change is often the source of the vitality of the industry. However, when some companies face industry changes, they may be consumed due to insufficient preparation, incorrect development of development, and poor product competitiveness.Those who abandon.Fortunately, home appliance companies are fortunate that home appliances are not mobile phones, the functions and tasks need to be undertaken are less, it is more convenient to adjust the product line, and the difficulty of transformation is relatively low.
Facing Xiaomis mighty and industry change as soon asUrgent. In the end, only Xiaomi and Huawei "grocery stores" appeared in the mobile phone industry, and the space survival space left to traditional home appliance companies was still very large.If these two points are done, traditional home appliance companies may be greatly reduced by the market.
