OURA CEO Tom Hale Tom Hale does not think Some plans to enter the smart bracelet market, because Apples smart bracelet may weakenSales of Apple Watch.In an interview with CBNC, Heier said that Apple is likely to "do not believe the value of combining the ring and the watch together", and he also said that although the company may pay close attention to the movement of OURA and Samsung, the Apple smart bracelet may not not beIt will appear because "it is difficult to make such products well."
OURA recently launched the products that can track sports, fitness, health, stress and sleep OURA Ring 4.OURA is one of the most well -known companies in the field of smart bracelets. It launched a bracelet product for the first time as early as 2015.
There are rumors that Apple has explored the idea of smart rings, but it is reported that the company has not yet launched a plan to launch smart rings.As early as October, Mark Gurman of Bloomberg said that no ring products are currently under development.
It is said that Apple is worried that the sales of Apple Watch will have the same functions as the smart ring as the smart ring.Apples industrial team has proposed to design a smart ring as a low -cost alternative to Apple Watch, but Apples senior management is not interested in this.
In July of this year, launched Galaxy Ring.Heart rate and breathing frequency, provide users with daily sleep scores and energy scores.
Apple has applied for a patent for equipment similar to a ring, which has caused rumors of "IRING".product.
