[CNMO Technology News] In recent years, the rise of Chinese television brands in the Japanese market has become a phenomenon that cannot be ignored.According to Japanese media reports, the era when Japanese consumers preferred the Japanese corporate brand when buying TVs have been gone, and they are replaced by Chinese companies such as Hisense Group.With the cost competition advantage brought about by large -scale production, Chinese television brands occupy more than half of the sales of the Japanese market after the summer of 2024.
In the BIC Camera shop in Chiyoda-ku, Tokyo, the tablet TV of Chinese home appliance giant Hisense is placed onObverse positions.Take 55-inch TV as an example, the price of some products in Hisense is even less than 100,000 yen (about 4681 yuan), and Compared with the price, the cost performance is extremely high.Sales staff said that fewer and fewer consumers have recently been constrained by Japanese brands, especially among young people. After investigating performance and price through the Internet, the situation of buying Chinese products is particularly prominent.
Data from the survey company BCN showed that from January to September 2024, the Chinese TV brands share in the Japanese market was 49.9%.Among them, Hisense, which acquired the original Toshiba brand "Regza", accounted for 40.4%, ranking first.TCL Technology Group, a large-scale TV manufacturer in China, accounts for 9.5%, with Sony (9.7%) and (9.0%).From a single month, the share of Chinese brands has been more than 50%since July.
The reason why Chinese television brands have risen rapidly in the Japanese market is that the differences in television technology have become difficult in recent years.Although in the past, when switching to LCD screens in the visual tube, simulated TV broadcast to the ground digital television broadcast, consumers can clearly feel the difference in TV size and picture quality, but in the last ten years, although the popularity of OLED panels and large screens of screensBecome the focus of competition, but there is no revolutionary change in changing the viewing experience.At the same time, with the popularity of smartphones to watch video content, consumers pursuit of large screens and picture quality has also weakened.Therefore, cost performance has become a decisive factor.
Under this environment, Chinese TV brands promote competition with their advantageous position.For example, in the field of MINI LED LCD TVs, Chinese and Japanese enterprises are developing and selling related products.However, Sony and Panasonic have positioned it as high -end LCD products, while Hisense pursues the moderate performance and price to meet the needs of Japanese consumers.According to statistics from Hisense Japan, the sales of television in Japan in 2024 are calculated at a amount of 34%from 2020.Among them, the sales and amounts of MINI LED TVs have increased significantly.
