Chinese tourists first impression of Los Angeles, fans may mention the Hollywood Starlight Avenue, theme park enthusiasts may say Universal Studios or DisneyTiger center ...
As the largest city in the West Coast of the United States, Los Angeles, known as the "City of Angels", attracted the rich diverse resources such as culture, art, and sports.The arrival of many Chinese tourists has once become one of its largest overseas customers.
Now with the release of travel to the United States, Los Angeless attractiveness and confidence in Chinese tourists is accelerating and reconstruction.During the "2024 World Tourism Alliance · Hunan Lake Dialogue", Zhou Haitao, CEO CEO of Wen Travel, and the Vice Chairman of the World Tourism Alliance, President and CEO of the Los Angeles Conference and Tourism Bureau, Boya, started a in -depth dialogue around Los Angeles tourism.
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Young, high luxury tourism and female tourism become new growth points
Los Angeles, as one of the worlds extremely diversified and inclusive travel destinations, its tourism development not only drives the local economy, but also promotes thousands of local locationsThe development of tourism companies also benefit communities and local residents through other forms.
In the past two decades, nearly one-third of Chinese tourists going to the United States will choose to visit Los Angeles.Taking 2019 as an example, 3.3 million Chinese tourists visited the United States, of which 1.2 million went to Los Angeles.A large number of Chinese tourists travel to the United States, and have played a very important role in the economy and consumption of the United States and even Los Angeles.
Boy Adam said that affected by the epidemic, in the past period of time, Los Angeles small enterprises have been severely hit, small business has also been widely affected, and today the American tourism industry is still in recoveryAt the stage, it takes a period of time to fully recover in core cities like Los Angeles.
With the release of travel to the United States in August 2023, China is still one of the largest overseas customers in Los Angeles.Compared with any other market, it is still the highest.According to predictions, the number of Chinese tourists received by Los Angeles in 2024 will return to about 60%of the same period in 2019.
From the perspective of the trend of Chinese tourists visiting Los Angeles, Bo Adam believes that there are several main changes: the first first is the change of the customer base. The previous main customer groups were mainly 35 to 54 years old. Now they are younger, and their age has expanded to a broader age group such as 18 to 54 years old.The change of customer base also directly affects the choice of tourism products and travel methods. The form of 20 or 30 people still exists, but the trend of young family travel like millennials is becoming more common.
It is worth mentioning that the growth trend of luxury travel is obvious. For guests with high luxury, Los Angeles has many different high -end experiences, such as Hollywood star resources.Visitors can experience the private training or fitness courses of some celebrity personal coaches.In terms of food, the official website of Michelin shows that Los Angeles currently has 25 star restaurants, and the Michelin Guide 2024 includes a total of 189 Los Angeles restaurants.
Another obvious change is that womens free travel tourists have increased significantly, A person or several female friends go together.Los Angeles is one of the very safe destinations in the United States and is very friendly to female tourists.
In addition, it is further reflected in the exhibition. During the Los Angeles Tourism Show, China sent the largest delegation in history, with more than 100 Chinese industry participants.The Los Angeles Conference and Tourism Bureau also participated in the ITB exhibition held in Shanghai with a group of cities around California this year, hoping to attract more Chinese tourists through cluster effects.
In order to better drive Los Angeles tourism development, even during the epidemic, Los Angeles Angel Growth Plan Online Training Course still has 55,000 tourism industry graduates, including industry experts and productsOperations and designers.These talents will be arranged in various types of tourism institutions in Los Angeles.
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Sports tour will become another new window for Los Angeles to attract tourists
The Los Angeles Conference and Tourism Bureau have not changed the continuous investment in the Chinese market.Even during the epidemic, the four offices of Beijing, Shanghai, Guangzhou, and Chengdu are still working continuously, closely maintaining close connection with the Chinese market, and providing the latest information in a timely manner.
In order to avoid the emergence of the resource party and the Chinese market information fault, the Los Angeles Conference and Tourism Bureau specially added Curate positions. The main job is to match the unique resources of Los Angeles according to market demand to Chinamarket.
Boy Adam introduced that most people think that New York is a city with the most museums and performance art venues in New York. In fact, it is Los Angeles with more than 475 museums.No matter what type of art tourism likes, you can find products that meet the needs.Among them, many outdoor devices in the Los Angeles Art District are provided for free visitors.
In the next period of time, Los Angeles will have a series of large sports events, such as the World Cup in 2026, Super Bowl in 2027 and 2028 in 2028.Olympic Games. The resources of the team are also unparalleled. Los Angeles and its metropolitan areas have 11 professional teams, including well -known Lakers and Tyrannosaurus NBA teams.
All types of top sports events are held one after another, and the increase in tourists in the Los Angeles tourism market is expected.It is foreseeable that in the next few years, sports tourism will also become an important window for Los Angeles to attract Chinese tourists. "Los Angeless attractiveness to the Chinese market is self -evident. Just a sports, the number of Chinese fans is amazing." Bo Adam said.
In order to meet the travel needs of sports enthusiasts, the Los Angeles Conference and Tourism Bureau also planned a numberLos Angeles Food 3 Tour "and so on.In addition, the United States will also prepare a series of convenient measures in visa to provide convenience for tourists.
Not only that, Los Angeles is also constantly renewing the experience, including billions of dollars to modern Los Angeles International Airport, and a series of new and new new attractions.: Such as Hollywood Universal Studioss Super Nintendo World, Oscar Film Museum, destination Clon Shaw, Intuit Dome, and COSM sharing realistic viewing space.
Dan Bo Adam also mentioned that, in view of the level before the flight has returned to the level before the epidemic, the gap is very large, which is a problem that needs to be solved at the moment.Many Chinese tourists can only choose to transfer through Japan and South Korea because of their insufficient line flights, and even 50%of Chinese guests can be accounted for by Chinese guests during the peak period.A spray effect.
"We are very happy to see that the recovery of high -level dialogue between China and the United States, and the United States sent a very high -level delegation. I am honored to attend the meeting as a representative.During the meeting, I also repeatedly mentioned the number of flights to restrict the two countries, so I hope that there can be some changes in this area and release some positive signals.
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