When Shanxi, which burst into "Black Myth · Goku", was crowded with foreign tourists, residents living in this land were also thinking about traveling to travel to see the outside world.
According to the data based on the major platforms, the demand for outbound tourism in urban residents below the third line has become a new growth point. Many small cities have arranged for their first abroad this year this year. For the next store next to the travel agency, the experience is more intense.The guests who play a circle are also endless.
Mu Huaixiang, general manager of Zhongxin Youyou Shanxi Company
"Not only traveling touristsThe volume is increasing, and the level of customer unit price has also increased.Price, for the products and services provided by travel agencies, need to change their awareness to accelerate and upgrade.
In his opinion, the challenges encountered by the travel agencys business this year are better than previous years. At least in the Shanxi market, there are more changes.
Unless it has been rooted in the local market for a long time, there is a stable customer base, it is not easy to develop a new brand and break through a new position.What Zhongxin Youyou is doing in Shanxi is almost like this.When I learned that the business of travel agencies will be restored in early 2023, Mu Huaishui was ordered to start the construction of C -end channels in Shanxi as a regional company.88 stores.
This store is growing in Shanxi market. Compared with the stronger first -tier cities, the influence of Zhongxin Travel in Shanxi has almost started from scratch.Do.Many tourists may have experienced the products of Zhongxin but do not necessarily know Zhongxins brand. To this end, he has been through various brands of joint activities, as well as the reputation of spelling through various brands of joint activities, and using product quality and services.Let Zhongxin Tourism Brands have greatly improved their popularity in cities that have opened stores.
More importantly, Zhongxin Tourism is not a simple channel brand, more professional capabilities on the product side, with product genes. In the past three years, the tourism industry has faced a great challenge cycle.When the product upgrade needs, they can also respond faster, such as "Making Congxin Made in 2.0" and "My World Puzzle" and other products.
"When we were training the store, we also focused on improving the professionalism of the manager on the product side. If you want to attract customers and keep guests, the most important thing is to be interested in him.The destination is enough to understand, and the mastery of information is more professional than him, so that guests will see the value of traveling through store products, and then it is the price, service, experience, and more and more rolled travel services today.The differences in other factors will be there, but the pull will not be particularly large. "Mu Huaixiang said.
Wang Huiyun, the head of Pingyang Jingyuan store in Taiyuan City, in Taiyuan City, very agreed that she decided to join Zhongxin Travel in April 2023. At that timeThe starting phase of Shanxi channel construction.The reason why he is willing to join with confidence is because the product advantages of Zhongxin Tourism Group in the outbound market and many suppliers at home and abroad. Her guests can have many products to choose from in different destinations.It is difficult to impress tourists.
"Facts prove that professional brand and product help, and strong system management capabilities and service guarantees can indeed make guests more satisfied.How difficult it is for quality control and service guarantee is that you dare not think about it.
Li Xinyu, the person in charge of another Zhongxin Travel Taiyuan May 1st Square Store, also expressed a similar point of view.In her opinion, only the stores can only ensure that they are not abandoned by tourists under the increasingly segmented travel needs under the increasingly segmented travel needs.She decided to join Zhongxin in January this year. The reason is very simple, that is, she hopes that she can accelerate the product richness, background service efficiency, and customer service capabilities.
"Although the guests are now paying attention to cost -effectiveness, the product is truly cost -effective, and the profit must be thinner for the store.High -sticking old guests, take out the depths they like to experience the products in the local area, and make them happy and comfortable to play, that is, I choose to travel, and I am working hard with Zhongxin. "
However, the above -mentioned industry also said that they saw a common trend, that is, non -first -tier cities, especially small cities with relatively slow development. There is a larger market space for travel agency stores. One of the reasons is that residents in these areas, travel demand will still rely more on offline channels. It will choose stores.It is a more mainstream choice for residents in these cities.
Another obvious favorable is that the publics perception of travel is changing, from the initial "luxury goods" to once a year to travel, and then to calculate short -distance last weekend.On vacation, the frequency of travel has been greatly improved. The increase in frequency means that the need for service travel is increasing. As long as you can use experience to retain guests to enhance stickiness, it will also be an opportunity for stores to enhance business.
But Mu Huaixiang also mentioned that there will be differences in the choice of residents in different regions to choose from, or they still take Shanxi as an example.Grouping with local people, the products of the local groups are better than the destination ginseng group, which is very different from first -tier cities.It is also Only in the local market, and in -depth insight into the needs of tourists from product thinking, and meeting their true needs, can we win a place in increasingly rolled market competition. The goal of Zhongxins tourism in the Shanxi market must also run into the head camp.
It is understood that as the main company of Zhongxin Tourism Groups retail business, Beijing Zhongxin Youyou International Travel Service Co., Ltd., which is "Zhongxin Youyou", has been completed in the second quarter of this year.About 50 million yuan Pre-A round of financing.These funds will be used for the construction of the Smart System Platform, the construction of the national channel engine and the brand promotion, and will comprehensively enhance the market competitiveness of Zhongxin Youyou. It will also bring its sprint layout in the Shanxi market.More helpful.
At present, Zhongxin Youyou has signed nearly 2,000 stores in 20 provinces and cities and autonomous regions in the country. By 2026, the number of retail stores is expected to exceed 5,000.
