The following is the "Willard D. Rowland (JR.)"Seventh Edition) "Preface to the book
The study of communication history is experiencing a second major change. Scholars studying contemporary media and culture are increasingly concerned about building a modern human history and environment in the long history. It is also this interest that has re -shaped the study of communication history.This article chooses to be crucial to this transformation, but also has a long time of contribution.
For a long time, the history of spreading is only about the story of printing, suchThe narrative of a network, media figures or film types.The best works in such works have tried to describe in a broader social background to examine the connection between phenomena, such as the relationship between the electronic media and the political and economic model, although this is still a minority.In the history of communication, the first major change is to conduct a more detailed investigation of the spread of politics, law, economy, and culture, so that it is more regular and closely combined with various elements, so as to thus, therebyWeaving into a special journalism and the historical picture of spreading.
If the first major change has expanded the reference structure horizontally, and the history of communication is placed in a broad social background to think, then the second major change is vertically in the vertical land.The reference framework was pioneered, and the background of the entire human history was used as a background, and the dissemination system was used as a sequential order to test the role played in the development of the development of humans and its civilization.
If this book is based on this, then this book mainly discusses the second major change in the history of communication.The two editors obtained the clues of this book from their scholars, such as Walter Og, Elizabeth Eisenstein and Harold Innis.These historians are in the background of human civilization, and put forward their keen insights on almost all communication technology paradigms, which also deepen the understanding of the rapidly changing human experience today.
This book also puts forward some key principles in the study of communication history. First of all, the study of communication history attempts to regard all contemporary media and communication technologies as the extension of human basic and innate communication skills.This book refuses to cut out the hardware and use of modern media from the long and complex historical long river. Instead, the TV camera, personal computers and satellites are regarded as part of human history; in this processSome special strengths and intuitions to create systems that interact meaning and symbolic interaction.From this perspective, modern media technology is only the latest technical form. Although it is very important, it has not surpassed the various types of words, gestures, drama, and social rituals that have already included in the form of communication technology of ancient human beings.
Secondly, at different stages of human history, different "technical experts" have completely different performances, and they have different influence on human production capacity.These influences are reflected in individual special cognitive structures, formal models of human social relations, and closely related to controlling the form of communication in these fields.Oral culture without writing, printing, or electronic media seems to be more "emphasis on" a special sense model and interpretation ability. It makes it very different from the way to see, listen, and the way of distinguishing.
Over time, the development of communication has also promoted and promoted major changes in social organizations.The structure of religion and economy.Therefore, all human experiences seem to be largely dependent on some or some forms of communication in each era.
Finally, if the communication system has such a strong connection with the main thinking mode and experience of human beings, then the history of communication will be more decentstatus.Since the evening of the 19th century, historical research has begun to divide labor with other major research areas such as sociology and anthropology, and at the same time, new historical research areas have been "created".In other words, we have a variety of history, such as political history, social history, economic history, and even cultural history.All these historical categories are competing, hoping to gain the status of basic history. Basic history will be the foundation of other history.The history of communication now from the perspective of a far -reaching human civilization is surpassing other competitors.The history of communication today not only shows the high importance of communication mode, system and technology, but also reflects its core and critical position in human history.Based on this understanding, other branches in history may have to be rewritten.
To sum up these principles, it can be seen that the research on the history of communication not only has in -depth and extensive significance for history itself, but also is beneficial to communication studies and exploring the media.At least it emphasizes the importance of the theoretical research of communication, as well as the central status occupied by comprehensively understanding human behavior and social experience.Therefore, this book can be regarded as part of a extensive topic. This topic shows the discussion of communication research on the relationship between culture and technology -a contribution made by becoming increasingly important today.
The above contributions made from a historical perspective, but it will soon have many important new problems and new attention points. For example, if the different forms and media experience of spreading are the center of human experience development, how much fundamental impact do they have?And what is the essence of such arguments from the technical decision theory? The new recent communication research and technical philosophical research have strongly reminded us to oppose the point of view of technical decision theory.
Or, the other question may be that if we have a deeper traceability of the history of spread and put more attention to the origin of human civilization, then we should go back and go backHow far?We usually think of the "evolution" of spreading is the evolution of a trio, from oral culture to printing culture, to electronic culture.However, a large number of contemporary anthropology research pointed out the strong ability to spread the body in the past oral period.This dissemination through gesture, physical posture, action, and symbols may be a formal communication mode of precedent speech and language.So, our ancient Greek tradition and long -term argument that has been affected by Western academic consciousness has strengthened the role of spoken language development on ideas and cultural evolution?If there is a reinforcement effect, then the former oral culture should be placed in the history of history, adding the established trilogy to form at least one four -singing.
However, methodology is a huge problem here.It is difficult to describe the characteristics of speaking culture, because the understanding of history is based on literature records.The history of human beings before leaving text records or human material heritage is fragmented into vague and mysterious prehistoric history.How can we see the day from the fog of spoken language and the fog of the front speaking culture, so as to develop mature abilities, and have a more certain awareness and understanding of the spread of the spread of that period?
In addition, what is the transition period of different communication eras?Regardless of whether it is a trilogy or a four -sang, it assumes that there is a clear boundary between a communication culture or tradition and another.The fact is that the more we have studied the problem of the transformation and transition of spreading culture and form, the deeper we get into the dilemma of British poet John Donne — How to find daytime and daytime andThe boundary of the night? For example, how long is Western copying culture?What exactly is speaking culture?What do we think of printing culture?If these views are not decisive, to what extent they guide the development of printing culture?These issues are not insignificant in our time, because we are still at a very early stage of what we think of "electronic culture".
Our understanding of the transmission process always has a certain color of Western cultural centerism. How to correct such a deviation?We are just knowing the origin of the language and media journey of the East, which has made us with recorded history in Europe and North America as the main line of annual history.At the same time, we have just exposed to another great history of civilization in the southern hemisphere. Their spoken language and writing history will bring a lot of rich research on the study of communication history and may be confusing information.
Also, what is the progress and development of communication?Generally, we regard printing culture as the progress of spoken language and writing and communication models.But is this really the case?Does this view violate many standards?What will be lost in this change?Then, what should we do for contemporary changes? Our views on the characteristics of modern communication technology and its influence have always been unpredictable between the two extremes of "savior" and "it is a demon". In an environment where there is almost everywhere, can we think about it, what is better or worse?Or, at the moment of raising this problem, can we really tell the practical influence of a certain way of communication?
It is not to say that reading the readings compiled by David Crowley (in the previous edition) and Paul Heyer can answer these questions.They dont need to complete this task.However, from the perspective of spreading history, this book presents us a rich and fascinating perspective.It also makes the professors more complex media and the history of communication technology easier, providing people with a more calm and professional framework for people to understand the relevant history.It also helps strengthen the new academic association of communication research and historical research.
Introduction
Paul Heyer Honorary professor at the Department of Communication, Wilfrid Laurier University.
Peter Urquhart , an associate professor of the Department of Communication Research at the University of Welfred Laurier, Canada.
Introduction to the translator
Dong Lu Academy of International Relations, Humanities and Social Sciences; translated several German and English works; published academic works and short stories.
He Dao Kuan , professor of English and Communication of Shenzhen University, senior translator, former vice chairman of the Chinese Cross Cultural Communication Society, and currently the lifelong honor of the Chinese Communication SocietyDirector, senior consultant of Shenzhen Translation Association.
Chen Jijing , Associate ProfessorHistory "" Witnesses: The most outstanding news photographer in the world "and so on.
Wang Shuguo , a masters degree in communication at Westminster University in the United Kingdom.
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History: From the symbols of the Stone Age to the social media (seventh edition)[plus] editor of Paul Heier Peter Ex
Dong Lu He Dao Kuan Chen Ji Jing Wang Shiguo translatedISBN 978-7-301-34670-9
Published in November 2023
Price: 89.00 yuan
Edit: yueming
