Figure/Xiao Luo
Within 200 meters downstairs, there are three sesame shops.Although they are all selling sesame cakes, the three shops can be described as their own characteristics and serve different segmentation needs.
The best shop named "Happy" strategy, only selling "big items" strategy, only selling eggs and soy milk.However, customers can choose a different amount of end spinal, and they can spend up to 12 yuan to buy "luxury biscuits" with 3 pieces of liders. The cheapest one is only 6 yuan.
12 yuan a sesame cake becomes a sought-after goods
Good happiness is also the three sesame shopsThe "level of industrialization" is the highest.Through the glass, the four staff members kept busy. They made a clear division of labor: the two and noodle pancakes, one person fried egg barbecue, one persons cashier and eventually delivered cakes and soy milk to customers.Recruitment revelation posted on the glass shows that the monthly salary provided by employees for employees is 6500-7500 yuan.However, the recruitment notice does not indicate whether employees are also divided into two classes.
Busy staff
Perhaps because the ingredients are fresh and cheap and affordable, the door of the store is at the mealLate the long line when you order.I have been here several times at noon and evening, and the number of people lined up is usually more than 20 people, which means that in order to buy a "pan -gas" sesame cake, people wait for half an hour.Of course, most of them do not only buy one sesame cake. I often see one person with four or five sesame cakes to leave.
It is less than 20 meters north, and it is another sesame shop.The business of this shop is deserted, and the storefront is smaller -to be precise, its facade is separated from a small room from a restaurant, with an area of only 10 square meters.There is only one person in the store, I dont know if it is the boss himself.
Unlike the happiness that only sells sesame cakes and soy milk next door, the products of this shop are much richer, including sesame, pancakes, cakes, crafters, hand -grabbing cakes and roasted coldnoodle.Although there are many tricks, it is relatively stubborn, and many people can not even distinguish the specific differences between each cake.
Compared with the next door, the price of this shop is not advantageous. The cheapest "sesame cake plus eggs and intestines" is 6 yuan.1 yuan expensive.On the freshness of the ingredients, it is also difficult to comparable to the next door, but fortunately, the meat and egg ingredients are all cooked on the spot, and it is quite good for the less discerning diners.
Due to relatively diverse choices and the convenience of lining up, this shop often patronizes.There are often guests who are unwilling to queue next door to retreat and choose this one second.This reminds me of another thing: the most crayfish shop on the streets on the street is not the most famous "Hu Da", but a chain store that tastes average but does not need to line up ...
There is also a shop selling cakes about 200 meters of community at the two stores.The product line of this shop is the richest of the three. It not only basically includes the previous two products, but also a series of other foods such as buns, porridge, and hot and sour powder.Too accurate.
The area of this shop is between the first two, usually 1 or 2 staff members.As far as the price is concerned, this shop is the cheapest of the three. The eggs of the eggs are only 5 yuan, but the quality is also the worst.I once bought the sesame cakes of his house in a hurry, and saw that the clerk tossed the sesame cakes that made the pre -made packets and plastic bags in the microwave oven to heat up. After seeing this scene, I had a good appetite.Almost disappeared.
However, because it is located at the entrance of the community, the traffic is large, plus rich categories and affordable prices, this store is not bad.In terms of degree, it should be driven for a long time.
When passing by these sesame shops, I often feel the diversity of consumers needs.After a closer look, a small shop in a small neighborhood is actually in different ecological positions.
On the other hand, the products that really survived under the gaming industry are actually found their own way.The public account jellyfish peanuts have put forward a point of view: Many poor performance products, if you look at the roots, are actually 3 essential issues -choosing the wrong competition track, the cost cycle is too high, and the content bonus is miscalculated.And these three problems are failed in series, and any of them can actually find the way out.
Although the Matthew effect of the game industry is far stronger and more complicated than offline dining, it seems that it is not so difficult to survive and maintain positive iteration. After allWe live in an era when we can open three cake shops on the same street.
