February 23 news, according to 36 氪 reports, Mobile Ecological Business Group (MEG) made a new round of organization adjustment.Specific adjustments include: Baidu Library Business Department upgraded to the Division (BU), and Wang Ying, vice president of Baidu, continued to serve as the head of the library BU.Baidu Vice President Zhao Shiqi returned from Huawei and became the head of the search platform. The person in charge of the search reported to Zhao Shiqi.Baijiahao Business Operations Department, Hot Operation Department, Content Ecological Operation Management Department, Artificial Intelligence Creation Product Department and other departments are merged into the information distribution platform. The person in charge of the relevant business reports to Li Xiaowan, the general manager of Baidu APP.Song Jian, the general manager of Baidu content ecological platform, has proposed to resign a year ago.
It is understood that Baidu MEG has been carried out "AI" transformation, and new adjustments show that Baidu Mobile Ecology will focus on profitability through AI in 2024.Baidu Library is upgraded to a business department, which is given more resources and support, and may bear the role of revenue indicators.Zhao Shiqi will be responsible for the search platform, and Baidu hopes to consolidate the searches through AI transformation.The information distribution platform integrates content ecological related departments aims to improve the efficiency of organizational operations and accelerate the original AI native reconstruction of content ecological products.
Overall, the goal of this organization adjustment may be to improve the operating efficiency of Baidus mobile ecology and accelerate the landing of AI in various business fields. technical aspects of technology verification from Baidu. As of press time, no response has been received.(Jiang Miao)
