On October 30, 2024, IQOO released the new flagship model IQOO 13.After the press conference, Luo Feng, vice president of IQOO product, accepted an exclusive interview with several media and shared the research and development concept and market strategy of IQOO 13.
Luo Feng first responded to the pricing problem of Iqoo 13.Although the price starting from 3999 yuan has brought huge cost pressure, IQOO hopes that through this product, it is recognized by more weight game performance users and regards it as a future investment.Luo Feng said: "The core goal of IQOO is to penetrate the market of severe performance game users, and pay more attention to long -term investment, hoping to get reasonable returns from a long -term perspective." He also confirmed that IQOO will continue to launch high -end PROs in the future.Series products to meet the needs of heavy game users.
When it comes to cooperation with , Luo Feng emphasized that the communication between the two parties at the technical level is very smooth.The two sides spent a lot of time on the discussion of the early concept. After the concept was reached, the cooperation became very smooth.He pointed out: "Qualcomm must plan in advance according to our needs and invest in many resources. Like a new frame rate perception engine and image motion engine, they must be invested for a long time." In the future, IQOO will continue to deepen the cooperation with Qualcomm.The ability of the chip is settled on Qualcomms SOC.
Regarding some performance changes of IQOO 13, Luo Feng explained why this generation of models canceled the first -generation standard edition of the subtrance telephoto function, and turned stronger to adjust the sense of game shocks and lights.Effects and other functions.He said: "The requirements of heavy loading games have been improved, and the amount of performance needs to be made in advance." IQOO 13s goal is to pull the long boards such as re -loading the performance, battery life, screen and eye protectionDemand.
IQOO 13 is named "Light of Performance", and it is precisely because of the original intention and vision of Iqoo.Luo Feng said that the focus of IQoos future is to serve the heavy performance game users and provide the best game and performance experience at each price segment.He emphasized that AI technology plays an important role in this process. In the future, it will use the AI capabilities of the blue factory to present more game -related characteristics at the system -level level.
For the change of IQOO in product definition, Luo Feng believes that performance and gaming experience are the most important part of users.He said: "Performance must be the most important part of the game experience. Many users may not play the game if you buy IQOO, but if you can run the heavy -duty game well, the daily performance experience must be guaranteed."He also mentioned that the use of BOE screens this time is because domestic manufacturers have a significant improvement in screen technology, and they have a strong willingness to cooperate.
Talking about how to balance the cost and quality, Luo Feng pointed out that the price of 3999 yuan exceeds many peoples expectations, but the investment of IQOO in product durability, quality and core devices and the input of core devices and core devices are also intersecting and core devices.Not changed."After a month, many feedback on the use of experience will come out. You can pay attention." He also explained why the charging compatibility of Iqoo 13 is so strong, mainly to meet the users needs for portability.
Finally, Luo Feng talked about the future development direction of Iqoo.He said that IQOO will continue to adhere to the positioning of performance flagships, while continuous breakthroughs in technology and innovation to meet the needs of users continuous changes.He revealed that in the future, IQOO will continue to cooperate with Qualcomm to study the efficient way to integrate Q chip characteristics into SOC to promote the further improvement of product performance and user experience.
