[CNMO Technology News] Recently, CNMO noticed that the rapid rise of air conditioners in the Chinese online market has attracted foreign media attention.According to AVC data, Xiaomi has occupied the third place in Chinas online air -conditioning market, with a market share of 11.82%, a significant increase of 4.31 percentage points compared with the same period last year.This strong growth momentum made Xiaomi bring a certain pressure to Gree. Grees market share in the same period fell 3.01%to 24.04%.
The success of the Xiaomi air conditioner lies in its accurate market positioning and highly competitive price strategy.It is understood that the average price of Xiaomi air conditioner is 2281 yuan, which is very attractive to price -sensitive consumers.This strategy not only helped Xiaomi quickly open the market, but also won the wide recognition of consumers.
However, the rise of Xiaomi also puts a lot of pressure on the industry leader Gree.Grees third quarter financial report shows that its revenue fell by 15.84%, totaling 46.939 billion yuan.
Although Gree is trying to maintain its market position, Xiaomis shipments are still rising.Since entering the market in 2021, the shipment volume of Xiaomi Air Conditioning has surged, and it is expected to exceed 7 million units by the end of 2024.Analysts predict that by 2026, the sales volume of Xiaomi air -conditioning will surpass its TV sales and become a new growth point for Xiaomis IoT business.
In the face of Xiaomis strong rise, can Gree keep its leading position in the Chinese air conditioning market?The answer to this question may only be given time.But in any case, Xiaomis strong rise has made the Chinese air -conditioning market more intense and interesting.
