Fast Technology November 13 news, the State Administration of Radio and Television issued a document announced that the user satisfaction of users in the television industry in 2024 rose to 85 points, marking the significant improvement of industry service quality and user experience.
Compared with the level of 83 points in the past three years, this years TV industrys user satisfaction is particularly noticeable.
This achievement is mainly due to the comprehensive improvement of brand image, perceived quality, and perceived value. The three increased by 1.5 points, 1.3 points, and 1.5 points year -on -year.
At the same time, the user loyalty also reached a high level of 85 points, an increase of 3 points year -on -year, while the users complaint rate dropped to 4.1%, a year -on -year decrease of 2.8 percentage points, showing showing that it showed that it showed that it showed that it showed that it showed that it showed that it showed that it showed that The overall service level of the industry has improved significantly.
The Chinese Quality Association analyzed that the increase in user satisfaction of the TV industry has benefited from the common role of many factors.
On the one hand, the states implementation of the old -fashioned policy has effectively promoted the significant improvement of TV picture quality and the rapid development of large -screen trends;
On the other hand, the industry deeply integrates AI technology, which greatly optimizes the intelligent experience of users.
In addition, comprehensive cancellation of measures such as start -up advertisements and rectification content charges also make TV operations more convenient and further enhance user satisfaction.
However, the report also pointed out the lack of existence.In 2024, the quality satisfaction of the overall purchase process of service decreased by 0.3 points year -on -year. Users complaining that the main concentration of the complexity of the purchase process, cumbersome payment, and insufficient product performance introduction are comprehensive and in -depth.
This suggests that the TV industry will continue to optimize the purchase process and service details while continuously improving user satisfaction to meet consumers higher expectations.
