IT House November 14th news, OURA CEO Tom Hale believes that does not enter the smart ring market plan becauseThis product category may weaken the sales of Apple Watch.
In an interview with CNBC, Heier said that Apple "does not believe in the value of the combination of the ring and the watch".He said that although the company may pay close attention to OURA and , Apple smart rings may not appear because they are "difficult to make this product category."
OURA just launched the latest OURA RING 4 last month, which can track data such as exercise, fitness, health, stress and sleep.The price is $ 349 (IT House Remarks: Currently about RMB 2526).
In fact, Apple has applied for a patent for equipment similar to a ring, so you can often see rumors that Apple tests water smart rings, but according to Mark Gulman,At least Apple has not actively developed such products.
It is said that the Apple Industry team has proposed a smart ring to be a flat -replace product of Apple Watch, but Apple executives are not interested in this.Of course, if Apple finds a big explosion of smart ring sales of other brands, a similar product may also be launched in the future.
