The heart network is "blooming" again, but some people are "running"?

The Heartbound Network has made a new tour of more than 100 million yuan.

The base data estimation is estimated to be launched on January 24th, "Departing Mai Fen" in the Chinese Hong Kong, Macao and Taiwan market, as of February 19th IOS+ The cumulative channel income exceeded US $ 13.61 million. According to this trend, its first monthly flowing stabilized exceeding 100 million yuan.This result not only exceeded the expectations of the heart network itself, but also the new tour of the heart network in recent years.

But, the outside world is difficult to say about the long-term performance of "Departure Bar Mai Fen". In the previous "Cultural Media Internet Research Lama" with 60,000 fans, after holding the shareholding, it soon reduced its position because the product was not as good as previous expectations.

What kind of product is "Departing Bar Mai Fen"?

"Departing Bar Mai Fen" is a casual placement category, which is the main hanging and developing experience.Place the mobile game "Daily Bobby").The style of game painting is biased, including multiple convertible occupations and rich skill libraries. The core feature is a multi -person copy+cute pet.

Because the game has launched the Chinese Hong Kong, Macao and Taiwan market, there are many domestic players to share their actual feelings.From the perspective of collecting, a large number of players believe that "Departure Mai Fen" is a mature mobile game, but there are many problems.

Make two of them get more attention to the discussion:

A user proposed that "Departing Mai Fen" absorbed "EverydayThe excellent settings in Polly "" Endless Ulara "are trying to integrate a large number of new experiences at the same time, but whether these new settings are" doubtful ".For example, the most critical MMO playing this setting has largely changed the way to play games, and has higher requirements for user operations and social relations.

Some people think that this is a unique point of the game in placing the hanging product category, which will bring stronger user stickiness; some people say that if you cannot obtain pan -users on a large scale, you cannot obtain pan -users, and you cannot obtain pan -users, and you cannot obtain pan -users, and you cannot obtain pan -users, and you cannot obtain pan -users, and you cannot obtain pan -users on a large scale.It is difficult to eat it for a long time in category users with a sense of relaxation and satisfaction.

And users have talked about growth feedback, indicating "numeric value without bottom holes" and "develop a lot".The user has participated in the public beta version that has participated in 5 tests and played for more than half a month. In his opinion, the games consumption of resources is very high. A large number of development classifications leadIt is difficult to get the pleasure of the strategy when the difficulty copy.

This evaluation really allows some players to choose "not to play", which has a long -term impact on the phenomenon that exists in most products.The association of experience may also be converted into product advantages.

Comprehensive feedback, "Departing Mai Fen" is a new generation of products based on the mature research and development experience of this category.But it cannot be said that it is an era of innovation projects, and its new experience is full of uncertainty.

"Maybe it may be hot, but the possibility of becoming a phenomenon is very low"

"Although the heart of the heart is good at the release of casual placement games, it has also limited the development model to die" Starting Mai Fen "as an opportunity to explode the market in mainland China".Whether Mai Fen "will become a new" Unexpicious Ulara ", when the global outbreak is achieved, some practitioners give this view.

The logic of this judgment is not difficult to understand.

The so -called "development model" refers to the game to play the first goal around the heart of the heart -to -heart.

This concept has actually been tried since 2016. When it was listed on the Internet in 2019, it was clearly proposed, and in the following two years, it became the guiding concept of the heart network game.Tour The Daily Daily analyzed in the article "Ten Questions and Ten Answers Company" . Although Huang Yimeng began to shrink the product input to the rationality after 2022, it did not overthrow the insistence of TAPTAP as the core.

Fall into the national service of "Departing Bar Mai Fen". At present, the plan is still exclusive to TAPTAP, which means that it will be obtained on other Android channels like "The Sword of Lily of the Villagers".The guests are greatly limited.

Some people may propose that "Unblocked Ulara" was also exclusively for TAPTAP, but the product was in leisure placement+social exploration.For the blank breakthrough in the market, on the other hand, "Starting Mai Fen", as the users evaluation in the previous article, it does not have enough exclusive content support to stimulate players to download the game from TAPTAP for "Departing Mcing".

In recent years, the domestic market has not lacked new travel places, which has also made this market more competitive.Therefore, as a new track product with a micro -innovation and mature experience as its main competitive advantage, "Departing Mai Fen" wants to win in the market. The opportunity is to widely attract category users.Road.

Heart -moving Internet to play games, if you doThe national service will be a difficult point, and it is also the key to the stations of "Departing Mai Fen".