In the past ten years, the NUC (next-generation calculation unit, Next Unit of Computing) of Since its launch in 2012, NUC has redefined the boundaries of desktop computing with a more flexible posture with a more flexible posture.
Picture Source: Intel
At the beginning, NUC "provides as powerful computing power as possible in the small space" is listed as the primary work.The realization of this concept benefits from Intels continuous innovation in processor technology, so that NUC can provide the performance of daily use and even mild games and professional work while maintaining compact size. The Beast Canyon NUC released in 2021 is stuffed with a full -length dual -slot desktop game graphics card in the size of 20L, so that NUC has the ability to compete with high -performance desktop game computers on the same stage.
But in July 2023, the good days of NUC and NUC users were over. In email, Intel confirmed that he would not invest further in the NUC business department.For ordinary consumers, the NUC product line will end there. Considering that NUC is also loved by the company, Intel said that "this decision" will not affect the part of the customer computing group (CCG) or network edge calculation (NEX).
Picture Source: ROG
Then, ASUS also announced that it also announcedIt will take over the sales of three generations of NUC products in the past and be responsible for developing new NUC products in the future.According to ASUSs press release, the brand has established a new business department for NUC. Under the ASUS brand, NUC will continue to maintain the two major product strategies of "commercial" and "consumer".
Considering the unlimited potential of the AI industry in 2024, small high -performance computing nodes like NUC are likely to usher in a second explosion. Intel chose to "transfer" at this time in timeThe NUC business is really a pity. But considering the relationship between third -party brands such as Intel, Core processors, NUC equipment and ASUS, "Wangpu Transfer" seems to be the first significance of the NUC product line.
NUC (the more familiar name is minipc), is there a bright future?
NUC: MINIPC "Mallet Machine" counterattack
Let us go back at that timeBy the time the 10th generation NUC was just released: 2020, the NUC 10 of the tenth generation Core processor was launched.At the same time, an old classmate of Xiaolei also needed to change a computer with a "low -key, high -definition" computer. After fully evaluating performance, price, volume and maintenance, the old player chose Intel NUC 10:
Blockquote ID = "2gkfaip0"> The main picture of buying it is simple and "low -match".I bought the version of the quasi -system. I need to prepare memory and hard disk myself. After installing it, it is a high -profile pen computer without screen and keyboard. It is not conspicuous in the office.
But interesting is that the characteristics of NUC high -definition space are not entirely for this hardware player.Although everyone mentioned that NUC first thought of Intel, Danteels purpose of launching NUC is not exactly to end up with Mac mini to fight with you. Like the blue sky laptop, NUC is the "self -employed product" that Intel directly comes in contact with consumers. is also a "model machine" for computer brands such as Dell, ASUS, and Hewlett -Packard.
Or if you use more Internet, NUC is actually an "calculation solution" displayed by Intel to computer brands.
In addition to selling directly to consumers, Intel also sells the "NUC solution" to computer brands, allowing computer brands to plan products based on their own products.At that time, there were many minipc products on the market using the NUC solution, such as Dells Optiplex Micro, HPs EliteDesk 800G5, and ASUSs Mini PC PN. However, because these products have flattened the price advantage of the NUC standard system, the market recognition in the domestic consumption field is not high.
Picture Source: Dell
Considering this background, we alsoIt is not difficult to understand the decision of Intels "Wangpu transfer": Intel first wanted to use NUC to attract cooperative brands and make himself a supplier. But when NUC becomes the mainstream product, low profit margins and complex logistics and after -sales make Intel have to give up "self -employed NUC", Back to the chip supplier to make money at ease.
However, from the perspective of in recent years, Intel "transfer" NUC does not seem to be the reason for "not wanting to self -employ". NUC is good at Minipc. Outside of the name, this industry seems to face a heavy topic -minipc seems to be out of favor.
It is not minipc that is out of favor, but the desktop Internet
According to the China Internet Network Information Center (CNNIC) The 33rd "Statistical Report of the Development of the Internet in China" released, As of June 2014, the number of Chinese mobile Internet users reached 527 million, which first surpassed the number of users using desktop computers to access the Internet for the first time.
The "cost" of mobile phone netizens beyond computer netizens is also quite intuitive: mobile phones, iPad, android tablets have become the only "computing equipment" in many Chinese netizens; More and more young people only use mobile phones to do nothing about computer operations. On Weibo, the label "#
