Fast Technology February 23rd news, according to the latest report of RUNTO (RUNTO), in 2023, the market shipment of laser projection (including laser) in China was 593,000The annual increase of 35.5%.
The market size of Chinese family laser projection from less than 10,000 units in 2015 continues to nearly 600,000 units in 2023; even at the beginning of the epidemic, from 2020 to 2020 to until the beginningThe compound growth rate in 2023 is still as high as 37.7%.
According to data from RUNTO, in 2023, the average price of the household laser projection market fell 2777 yuan to 9042 yuan.
Analysis believes that even in the context of the long-term sluggish environment, the main reasons for the continuous high growth of the Chinese family laser projection market are still the main reasonsFrom three aspects:
One is that more consumers began to pursue the visual impact brought by big pictures. Home laser projection has become a larger due to price and picture quality balance.The core choice of size picture and video entertainment;
Second is the core components of the industry chain such as light sources, lens, imaging chips gradually mature and achieve cost compression.Space;
Third, the product form and application scenarios of laser projection are significantly enriched.
In the ultra-short focus market, Hisense Laser TV accounted for 60%of the share, which achieved a larger size upgrade in 2023, with more than 100 inches or moreThe internal proportion is nearly 30%.
In the mid -telephoto market, nuts increase their investment in the laser market, and focus on the three -color laser direction.Essence
