Fast Technology November 13 news, according to the latest report released by Runto, the performance of the Chinese headset market on the traditional e -commerce platform in the third quarter of 2024 was very eye -catching.
Data show that the sales volume of headsets reached 29.9 million sidelines in the quarter, an increase of 26.8%year -on -year; sales reached 5.16 billion yuan, an increase of 20.8%year -on -year.
In terms of market brand distribution, the market share of the TOP15 brand accounts for 55.6%of the entire market.Among them, and Xiaomis two major mobile phone brands have a market share of 11.5%, and many domestic audio including stroll, Shaoyin, Bisi, Seana, Vikan and IKFThe brand occupies a market share of 17.9%.
This means that these domestic brands have occupied nearly 30 % of the overall market, exceeding the sum of foreign brands.
It is worth noting that the price segment of the Chinese headset e -commerce market in the Chinese headset e -commerce market in this quarter shows the "hourglass" growth trend, of which the fastest growth rates are 100 yuan, respectively.The following and above 1,000 yuan.
Driven by the new Apple and BOSE products, the sales of high -priced headphones of more than 1,000 yuan increased by 36.1%year -on -year, and sales have achieved a growth of 26.0%.
At the same time, in the low-end market, due to the TWS star product E3, the price segment was reduced, entering the market within 100 yuan, plus The new Redmi BUDS 6 active version launched in May, which jointly promoted the sales and sales of the price segments below 100 yuan, which achieved 34.8%and 27.7%year-on-year growth, respectively.
